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Push Technology Launches Diffusion Kafka Adapter

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Award Winning Year for Push Technology’s Diffusion
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Turbocharge Your Kafka Solution

Push Technology, the pioneer and leader in real-time data streaming and messaging solutions, today announced the launch of a new Kafka Adapter for their Diffusion Intelligent Data Mesh.  With the Diffusion Kafka Adapter, organizations can now efficiently and securely extend Kafka solutions over the Internet, streaming real-time data to millions of end-user applications.  In addition, customers can easily manage the high-volume of data across geographically dispersed regions.

Organizations Can Now Turbocharge Kafka

Kafka has proven capability for high-throughput data handling within the data center. When dealing with potentially hundreds of thousands of topics and concurrent connections in real-time mode, the qualities that make Kafka extremely powerful in the backend, fail to meet the unique requirements and challenges of edge networks. For example, Kafka performance suffers as the number of consumers increases. In addition, lack of topic granularity causes consumers to receive substantial amounts of excess data dramatically increasing cost.  Diffusion with the Kafka Adapter handles these challenges.

Diffusion Kafka Adapter

The Diffusion Intelligent Data Mesh provides pub/sub functionality over last-mile network connections – web, mobile or satellite – reducing application code complexity and speeding time-to-market. The new Diffusion Kafka Adapter is fully hosted within the Diffusion Cloud infrastructure with an easy-to-configure user interface, for seamless integration with Kafka brokers.  The Adapter automatically maps Kafka message types to JSON, allowing web, mobile, and IoT clients to securely consume data that is stored as rich data structures within Kafka.

The valuable customer benefits of the Diffusion Kafka Adapter are:

Scalable Topic Models

Diffusion is purpose built to handle millions of unique topics, allowing data to be scaled independently from consumers.  In-flight transformation rules allow event data to be disaggregated or remapped, enabling intelligent and efficient distribution of data, based upon specific consumer requirements, while throttling or delay controls are available as needed to facilitate the exposure of real-time data at different tiers of availability.  Diffusion removes the overhead of scaling the consumer-side of real-time data, allowing organizations to pursue new business opportunities without worrying about operational complexities.  The Diffusion Kafka Adapter exponentially scales Kafka performance by providing the ability to handle millions of topics and millions of concurrent connections.

Security

Security can be a challenge on edge networks.  With Diffusion, dynamic multi-tiered security access control is available out-of-the-box.  A robust, pluggable authentication system makes it easy to combine standard security adapters (e.g. JWT, OAuth) with bespoke authentication strategies.  Diffusion’s scalable Role-based Access Control system allows unique security policies to be assigned across hundreds of thousands of consumers and changes can be applied dynamically across all active connections and subscriptions.

Efficient Data Movement

Diffusion is an intelligent solution for the challenge of optimizing real-time data distribution across unreliable networks, with adaptive flow-control, optional conflation of messages, and automatic delta streaming which can reduce bandwidth usage by up to 90%.

Sean Bowen, CEO of Push Technology, said: “Many organizations struggle to securely and cost-efficiently integrate Kafka into their operations as they build out highly-scalable, real-time web and mobile applications.  Our Diffusion Intelligent Data Mesh and Kafka Adapter handle the complexities and address the challenges of Kafka data management and control over the network edge.”

 

About Push Technology

Push Technology pioneered and leads the market in real-time data streaming and messaging solutions that power mission-critical business applications worldwide. The Diffusion Intelligent Data Mesh delivers centralized data management, optimization, and integration to simplify application development, reduce infrastructure requirements, and speed time-to-market.  Leading brands, across industries including: financial services, transportation, energy, retail, healthcare, eGaming, and Internet-of-Things companies, use Diffusion to fuel revenue growth, customer engagement, and business operations. Diffusion is available on-premise, in-the-cloud, or in hybrid configurations, to fit the specific business, regulatory, and infrastructure requirements of the applications operating in today’s everything connected world.

Learn how Diffusion can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT applications at www.pushtechnology.com.

Latest News

BINGOTON: PADDY POWER PRESENTS A DRAMA…WITH BALLS

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Mischievous betting brand Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative agency Octagon for their latest ad campaign. 

“Bingoton” was formally rolled out in a fashion befitting the brand’s proverbial bingo debutante today (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first showing on ITV this evening during Coronation Street.  

The commercial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a selection of ‘gentlemen callers’, cleverly creating a humorous parallel with the perils of modern-day dating.  

According to Josh Green, Executive Director at Octagon, this was the ideal comical conduit to convey the Paddy Power Bingoproposition:  

“In the simplest terms, bingo is drama with balls. That’s how the idea of Bingoton was born.” 

Tom Muldowney, Head of Gaming Marketing with Paddy Power adds:   

“We wanted to make a ballsy ad and Miss Bingoton felt like the perfect leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who sent her (Charles) Dickens pix. He remains on the cutting room floor.”    

The advert opens with stunning views of high society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s quickly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.   

  Suitor Number 3 is quickly dispatched in an equally decisive manner, having been judged by Miss B to be “catfishing again” after she takes in his dated and unrecognizable profile painting.  

Trying his luck next is Suitor Number 66, a handsome gentleman from Essex who only has eyes for his own reflection.   

“The only way is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s latest campaign comes with all the easter eggs punters have come to expect from the mischievous brand, who manages to marry drama (and balls) to make it a perfect match.   

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Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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eSports

Four Teams Advance to CS:GO Female Tournament at IESF WE Championships

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The International Esports Federation (IESF) concluded a groundbreaking competition for the Female Feature Division CS:GO qualifiers, which saw Indonesia, Poland, Namibia, and Argentina move forward to secure their spot at the World Esports Championships Finals in Bali, Indonesia. The qualifiers were hosted online by IESF, and the finals tournament in Bali will feature a $50,000 total prize pool. Poland and Argentina came out on top of their respective region’s qualifiers.

IESF President Vlad Marinescu said: “IESF is privileged to be able to host its first-ever Female Feature Division CS:GO tournament, a significant step forward for the world of Esports. This event is promoting inclusivity and providing female gamers equal opportunities to succeed on Esports’ biggest stage. IESF is committed to advancing and supporting the role of women in Esports through initiatives like this and our current partnerships with Women in Games and GIRLGAMER Esports Festival. “

IESF Marketing Manager Ana Karakolevska added: “Congratulations to the four female teams for giving us one of the most exciting qualifiers yet, and securing their spot at the first-ever CS:GO World Esports Tournament. IESF is proud to be making advancements in shaping the future of gaming for the entire World Esports Family. We can’t wait to see these skilled teams compete in Bali.”

World-leading Esports club Natus Vincere (NAVI) represented Poland in the qualifiers and will bring some of the world’s best Esports players to Bali to compete for the ultimate prize. The 14th WE Championships will take place from December 1 to 12 with Indonesia, Poland, Namibia, or Argentina looking to be crowned the first female CS:GO tournament winners.

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