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Rightlander Radar launched

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Rightlander Radar launched
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Innovative affiliate compliance platform rolls out new service to identify and monitor misleading marketing on subscription content

Rightlander.com, the most powerful affiliate compliance tool in the market, has launched Rightlander Radar which identifies unethical and misleading messages behind paywalls.

With the gambling industry under increased regulatory scrutiny in the UK regarding misleading marketing, one of the areas that has caused concern and is among the hardest to police is that of subscription content. Tipsters, matched betting sites and affiliate newsletters often fly under the radar using direct mail, software downloads or password access to distribute content.

In response, Rightlander Radar is now available to all iGaming operators from August 2020 to start identifying and monitoring private channels that carry this content and to investigate serious incidents or issues highlighted by the regulator. This provides an extra layer of compliance analysis to affiliate compliance processes and requires minimal time to manage.

Ian Sims, founder of Rightlander, said: “The ASA recently published a ruling against an affiliate in the iGaming space who is not only still active but we have discovered is sending out affiliate links to UK licensed operators via email.

Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.

This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise ‘bad actors’ to seek out these marketing channels and conduct the monitoring.”

The new service will also encompass the investigation of emergency regulatory issues such as the recent COVID-19 measures and the and the recent activity around affiliates marketing to self-excluded players which has been the subject of regulator notices to operators.  Operators will receive notification of issues that put their brands and licences at risk along with a monthly report providing insight on the content investigated and issues uncovered.  This could prove to be useful at regulatory audits to demonstrate awareness of the issues that this type of content can raise.

Affiliate Industry

Planet Sport makes India debut with B2B push

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Planet Sport makes India debut with B2B push
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The sports media specialist is offering a range of development and content services to operators, suppliers and affiliates targeting the high-growth region

Planet Sport, the B2C and B2B sports media specialist, has made its debut in the fast-growing Indian market where it will be offering a full suite of products and services to operators, suppliers and affiliates targeting the region.

This includes website and app design and development, plus the delivery of editorial content in both English and Hindi. Content will be written by native speakers based on the ground in India who have a knowledge of both sports and betting.

Content will initially be offered on key sports such as cricket, major football leagues and competitions, tennis, esports, hockey and badminton with more to follow. Planet Sport will also be offering its proprietary Live Score Centre to deliver up to date information on any sport with ultra-low latency.

The company has already signed its first client in India and is in late stage talks with others as it prepares to make a significant push into the market with its B2B services.

Dean RaysonHead of Sales for B2B Betting at Planet Sport, said: “This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table.

“In particular, we are proud to be able to offer editorial content en-masse in Hindi as we believe this sets us apart from others in the market. India really is the place to be, and this is the first in a number of exciting developments on the B2B side of the business.”

The news comes shortly after Planet Sport launched its innovative Planet Vision live casino cross-sell tool that allows operators to integrate video and live odds streams into the live casino environment to deliver continued engagement between each bet.

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Affiliate Industry

GiG adds Matching Visions to its growing list of partners for GiG Comply

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GiG adds Matching Visions to its growing list of partners for GiG Comply
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Gaming Innovation Group Inc. (GiG) has signed an agreement with Malta-based ​​affiliate network, Matching Visions, recently acquired by Acroud AB, for the provision of its B2B marketing compliance software, GiG Comply.

GiG’s automated marketing compliance solution allows operators and affiliate networks like Matching Visions to scan web pages for content, links and iGaming code red words. The rules engine based software analyses snapshots from advertising campaigns and provides insights in real-time of the content, which is being used by affiliates to promote operators brands.

As more markets regulate, the excelled need for brands to have a strong digital presence has resulted in heightened advertising regulations. It’s now more important than ever that operators and affiliate networks alike invest in marketing compliance software.

GiG Comply will support Matching Visions with its compliance strategy, helping to ensure that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date throughout all markets, it operates in.

Jonas Warrer, CMO at GiG, said:  We look forward to supporting Matching Visions in its efforts to enhance its affiliate marketing compliance. The excelled demand for GiG Comply is a clear sign that more and more affiliates like Matching Visions are placing strong value on creating a more responsible and sustainable gaming movement – this makes us very proud.

Dennis Dyhr-Hansen, CEO at Matching Visions, said: It’s extremely important for us to ensure we remain 100% compliant no matter which geo or brand we are sending traffic to. We want to be completely transparent to all brands that work with us that we take compliance very seriously and will do what it takes to be at the forefront of compliance. We are proud to partner up with GiG Comply to make this happen!

 

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Affiliate Industry

Affilka by SOFTSWISS Launches an Affiliate Program With The Clubhouse Casino

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Affilka by SOFTSWISS Launches an Affiliate Program With The Clubhouse Casino
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Affilka by SOFTSWISS expands its partner list by signing a partnership agreement with a new casino, The Clubhouse Casino. The affiliate program launched as a result of the collaboration is The Clubhouse Affiliates. This will allow The Clubhouse Casino to strengthen their position on the gambling market and bring target players to the casino.

The Clubhouse Casino operates on the SOFTSWISS Online Casino Platform. The connection to Affilka was therefore a logical step in the casino’s development. The brand operates under a Curacao licence and offers a huge selection of games from well-known iGaming providers. 

With the launch of its own affiliate program, The Clubhouse Casino will be able to effectively promote its brand, attracting gaming traffic and increasing profits with affiliates’ help. Among the Affilka benefits that influenced The Clubhouse Casino to sign the agreement are built-in payment processing, detailed reports on affiliate and campaign performance, a flexible commission constructor, S2S postbacks, and media management tools. 

The Affilka affiliate marketing platform spun off into a standalone product in the SOFTSWISS solution portfolio in 2018. Prior to that, it was part of the SOFTSWISS Online Casino Platform. Affilka currently powers more than 120 affiliate programs. 

“I am delighted to welcome The Clubhouse Casino to our large client family. I am sure that the partnership with Affilka will bring many benefits to the company and open up prospects for growth and development. For our part, our team will do everything possible to make this partnership as successful and fruitful as possible!” commented Anastasia Borovaya, Product Owner of Affilka. 

“As a new casino on the market with a premium offering, we believe this partnership with Affilka will help The Clubhouse Casino continue to disrupt the igaming industry and show not just our members, but our affiliate partners, that there is a better way to approach an online casino business. As a young, innovative company, it is great to work with a team who also want to adapt and push the boundaries of service and offering,” said a Clubhouse Casino representative.

 

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

About The Clubhouse Casino

The Clubhouse Casino is the most premium brand on the market, and likes to do things a little differently. We don’t have users, we have members, and they will be treated as such. Rewarding Loyalty is our mantra, but we also know that we have to earn members’ loyalty, putting excellent service at the heart of everything. Our team’s vast experience has taught us what players want, and we are dedicated to delivering that. Fast withdrawals, great game selection, and an elegant, easy to navigate website. We have built a casino that matches our ambition, to be the best. 

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