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FOOTSTOCK LAUNCHES £100K FREEROLL AS IT BEGINS MARKETING ASSAULT AHEAD OF NEW SEASON

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Footstock, the unique player trading and fantasy football platform, has launched an exciting new £100k freeroll contest ahead of the start of the new Premier League season.

The new format runs throughout the 2020/21 campaign and sees players take each other on as they battle to win a share of the £100k pot, with a number cash prizes on offer.

The announcement comes as Footstock unveils a range of marketing and PR activations ahead of the new season as they aim to boost their UK footprint and customer base.

Among these activations is a newly designed app which offers a plethora of new features, a transformed UI and a sleeker design, all of which are aimed at enhancing the user experience like never before.

And the Footstock name will become familiar to talkSPORT listeners this season with daily ads voiced by ex-player and broadcaster Chris Kamara, the platform’s new brand ambassador.

The substantial campaign will see 200 adverts rolled out to talkSPORT’s listeners over a six-week period, with further advertising planned throughout the 2020/21 season.

‘Kammy’ also features in his first piece of branded content for the operator, with a humorous new video that revisits some of his most hilarious moments in the commentary chair.

James Copeland, Footstock CMO, said: “Football fans throughout the country are counting down the days till the new season gets underway and as that day draws closer, we’re incredibly excited to be launching a number of new product and marketing initiatives.

“Our new £100k free-to-enter fantasy contest is a great addition to the platform and we’re hoping it goes down really well with our players, particularly as at least 100 different managers will win a prize from the overall pot!

“They will also love the totally new app, which produces an enhanced user experience by offering some fantastic new features as well as an intuitive new design.

“Given talkSPORT’s sizeable audience – and our brand new videos with Kammy – we’re expecting to make a big impact as the new season starts.”

Africa

NBA Africa and Hennessy to Host League’s First NBA Crossover Lifestyle Event on the Continent

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NBA Africa and Hennessy to Host League's First NBA Crossover Lifestyle Event on the Continent
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NBA Africa and Hennessy, the world’s best-selling cognac, today announced that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA and popular culture through the art, fashion, music and technology that surround today’s game, will take place in Africa for the first time on Saturday, Feb. 5 at Landmark Beach Front in Lagos, Nigeria.

As part of NBA Crossover, Africa’s first floating basketball court will be displayed at Ikoyi Link Bridge in Lagos from Feb. 3-5. In addition, on Feb. 5 Hennessy will be the Presenting Partner of a celebrity basketball game at Landmark Beach Front featuring Nigerian artists, performers and media personalities. NBA Africa and Hennessy will also donate a basketball court to the Lagos State Parks and Gardens Agency at Ikorodu Recreational Park as part of their and Lagos State’s commitment to providing people in the state with access to sport.

“We at Hennessy are thrilled to partner with NBA Africa to create this unforgettable experience in Lagos. Nigeria is such an important market for both Hennessy and the NBA, and this event is something we’ve been looking forward to for some time,” said Hennessy President & CEO Laurent Boillot. “The NBA and Hennessy have made a huge impact on urban culture across the globe, and this partnership event in Lagos will again showcase that our collective influence moves far beyond the court. Over the past year, Hennessy has partnered with the NBA to showcase courts in iconic locations in Australia, China and the UK, and it is now time for Nigeria to enter the game.”

“We are thrilled to celebrate the NBA’s landmark 75th Anniversary Season with Hennessy in such iconic fashion,” said NBA Africa CEO Victor Williams. “Nigerian players have had tremendous impact on basketball and the NBA, and it is only fitting that we host our first NBA Crossover event on the continent in Lagos, where there is already tremendous talent and passion for the game.”

“NBA Africa is committed to the development of basketball in Nigeria, and this event, in addition to the opening of our office in Lagos, mark another milestone in our efforts to grow the game in the country,” said NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu. “I look forward to NBA Crossover and to working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years to come.”

For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s unwavering commitment to drive culture forward. Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate the tradition and mindset of basketball fans across Africa through a range of consumer events, activations and localized content.

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Splash Tech launches Free-to-Play daily retention game Sports Lotto for sportsbooks, casinos and media sites globally

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Splash Tech launches Free-to-Play daily retention game Sports Lotto for sportsbooks, casinos and media sites globally
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Sports Lotto, is a fully integrate-able web application which can be adapted to meet any sportsbook, casino and media site’s needs to build brand, while attracting and retaining customers.

Sports Lotto is delivered via a light touch, low-code Software Development Kit (SDK) designed to enable rapid customisation and speed to market. All content on the web app is fully customisable and can therefore be made available across any sport, any league and in any language worldwide.

The product contains a lottery-style element that rewards users that make both perfect and imperfect predictions, with prizes customisable from $1 through to $100,000,000 and everything in between, including physical rewards, free bets and free spins.

Splash Tech’s growing team works with providers’ teams around the world, adapting and integrating Sports Lotto to meet customers’ business needs as part of its fully managed service.

Splash Tech increases engagement in its games by asking quiz-style questions which appeal to sports enthusiasts – going beyond regular ‘who will win or lose’ questions to get gamers really engaged.

Splash Tech, founded two years ago, creates market leading, highly engaging free-to-play (FTP) daily retention games which already help major brands such as 888, DRF and MaximBet to build their brands, showcase their customer experiences, acquire new customers inexpensively and retain them for longer.

In a linked announcement, Splash Tech has just appointed Ross Main as its new Sales Director. Ross previously held senior sales roles at both sports betting publishing and events organiser SBC and B2B sports betting services and software platform provider Kambi.

Ross Main commented:

“I am delighted to be joining Splash Tech now. Customer Engagement is an increasingly difficult challenge in the industry. Operators are constantly looking to find new ways to engage, acquire and retain their customers across highly competitive Casino, Sports Betting and iGaming markets. Splash is the premium FTP games provider for operators across the world and I can’t wait to show my network and beyond this flexible and scalable world class technology.’

Adam Wilson, Founder of Splash Tech, added:”It’s great to be onboarding Ross at this pivotal moment as we unveil Sports Lotto and secure new client wins which see us expanding rapidly worldwide.”

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236 suspicious betting alerts reported by IBIA in 2021

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236 suspicious betting alerts reported by IBIA in 2021
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The International Betting Integrity Association (IBIA) reported 236 cases of suspicious betting to the relevant authorities during 2021, with 69 alerts in the fourth quarter (Q4). The annual figure is a 13% reduction on the 270 cases reported in 2020. The 2021 figure is consistent with recent years, with the average number of annual alerts at 240 during 2018-20. The 2021 alerts spanned 13 sports and 49 different countries, with tennis and football continuing to dominate. Europe also continued to provide the highest number of alerts with 50% of the annual total.

Khalid Ali, CEO of IBIA, said: “Another challenging year for the sector has passed with the spectre of Covid and its impact on sporting events declining, and hopefully a potential endgame in sight. It is therefore welcomed that the alerts for 2021 showed a downward trend and a return to pre-Covid numbers. Challenges however persist, notably with the growth of private sports events and establishing integrity protocols to the levels seen in traditional sports bodies. The association is working with a number of stakeholders in this area to improve integrity provisions.

“Indeed, the dangers of betting corruption remain, and as the Optimum Betting Market report published last year highlighted, that equates to around $25m per annum in lost revenue for the regulated betting sector globally. It is therefore welcome that the requirement for operators to be part of an integrity monitoring system have gathered pace across the US, and have been endorsed in Sweden, to add to existing requirements in the Netherlands, Germany and the Czech Republic. The approach in Ontario is particularly worthy of attention and is a best practice model. The association looks forward to working with a wider range of operators on integrity as a result.”

Other key data for 2021:

  • 80 – Total tennis alerts, a decrease of 18% on the 98 reported in 2020
  • 66 – Football alerts, an increase of 8% on 2021 and the highest annual number reported
  • 27 – Alerts on sporting events in Russia, the highest number for a single country in 2021
  • 11 – Successful sporting or criminal sanctions during 2021 from IBIA alerts
  • 10 – Alerts reported in North America, a 54% decrease on the 22 reported in 2020
  • Over the five-year period 2017-21, IBIA reported 1,222 alerts across 19 sports and 101 countries.

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.

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