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Germany: Sales of game apps grow by 23 per cent in the first six months of 2020

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Germany: Sales of game apps grow by 23 per cent in the first six months of 2020
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  • In the first half of 2020, game apps generated 1.1 billion euros in sales revenue in Germany
  • About one third of game users played more than usual during the COVID-19 pandemic
  • ‘Alone or with family and friends – people played games on their smartphones especially frequently during the coronavirus crisis.’

In the first half of 2020, games for smartphones and tablets were especially popular in Germany. This is shown by new market figures for game apps released by game – the German Games Industry Association, based on data collected by the market research company App Annie. According to the data, sales with game apps for smartphones and tablets increase by 23 per cent compared to the first half of 2019. In total, game apps and in-app purchases generated 1.1 billion euros in Germany. This was the first time that sales passed the one-billion-euro mark within the first six months of the year. In the continuation of a trend of the last several years, so-called in-app purchases accounted for nearly all sales with game apps. These are above all a part of free-to-play games. Such titles can be downloaded and played free of charge, with players spending money only on additional content, for example to individualise their own playing character.

‘During the coronavirus crisis, many people have especially enjoyed playing on their smartphones – for entertainment, to learn and to stay in touch with family and friends,’ says game Managing Director Felix Falk. ‘The market for game apps also continued its success from the previous years, posting further growth in the double digits in the first six months of the year. Playing games on smartphones and tablets has long since become a regular part of everyday life for millions of Germans.’

Games help people get through the coronavirus crisis

In the lead-up to this year’s gamescom, game published representative survey data on the playing behaviour of Germans during the coronavirus crisis. The data showed that around one third (35 per cent) of players said they had played more than usual during the COVID-19 pandemic; about one quarter (27 per cent) had played more frequently than usual with family or friends. Overall, more than one quarter (28 per cent) of players said that games have helped them to get through the pandemic better.

 

About the market data

The market data for game apps was collected by App Annie, a firm specialising in market research.

The survey data used is based on an online survey by YouGov Deutschland GmbH in which 2,027 persons participated between 27 July and 1 August 2020. The results were weighted and are representative of the German population aged 16 and older.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

Hamburg Games Conference 2022 will focus on “Moving Markets” – digitally & on-site in Hamburg on March 2-3, 2022

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Hamburg Games Conference 2022 will focus on "Moving Markets" - digitally & on-site in Hamburg on March 2-3, 2022
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The 13th Hamburg Games Conference on March 2nd and 3rd, 2022, invites international speakers, games industry experts, thought leaders, and trade visitors to exchange ideas at the hybrid event. Under the conference theme “Moving Markets” it will present keynotes and discussions on the constantly changing markets and business models in the games industry. For the first time, the Hamburg Games Conference is calling for topic proposals in a Call for Speakers. In addition, visitors can expect networking events, an expo area, and matchmaking both online and on-site. For the first time, the Hamburg Games Conference 2022 will pursue a hybrid event concept, where visitors can interact both in Hamburg’s Zeise Cinemas and digitally on a custom developed, playable conference platform. Tickets are available now.

Constant renewal, innovation, and change continue to be the key pillars of the games industry. New sales channels and target groups are opening up, and innovative business models are emerging. So, what will the games industry of tomorrow look like? And how do companies act with foresight and flexibility in the highly competitive games market to play a leading role in the future?

“Growth and change in the games industry received a boost amidst the global pandemic, which continues to shape its face today. We are looking forward to discussing current developments and open perspectives of the future of the industry together at the Hamburg Games Conference” says Dr. Ralph Graef from co-organizer GRAEF Rechtsanwälte.

The second conference track “Games Funding” will focus on news and best practices concerning games funding in Germany from the federal government, and regional funding offers from the federal states, such as the Games Lift Incubator and Prototype Funding in Hamburg.

Hamburg Games Conference: hybrid concept for the first time

This year, the Hamburg Games Conference will bring its international audience together at two locations for the first time: The first day is digital for all participants. On a browser-playable, interactive virtual cruise ship, conference visitors will meet for matchmaking and spontaneous video networking and discover new games projects and services in the online expo. The platform was developed specifically for the conference in 2021 and will be further expanded with new content and functions. For the second day of the conference, the Zeise Cinemas in Hamburg will open their doors with talks, discussion rounds, and networking events. The talks and panel discussions of the main track will also be broadcast live via the online platform.

“Drawing from the experience of the Hamburg Games Conference Online in 2021, we are once again offering international participants who cannot make the trip to Hamburg the event-feeling at home. Through the online platform, we connect participants in Hamburg with industry contacts around the world. Those who grace the ‘Gamecity Hamburg’ with a visit to the conference will also be offered the complete program on-site on March 3, including our Gamecity Treff in the evening,” says Dennis Schoubye, project lead at Gamecity Hamburg.

In 2021, the Hamburg Games Conference welcomed over 650 people from 34 countries to a digital-only edition of the conference. As an on-site event, the Hamburg Games Conference was last held in February 2020 at Zeise Cinemas – with over 400 international visitors.

 

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Central Europe

Greentube expands presence in Germany with NOVOLINE partnership

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Greentube expands presence in Germany with NOVOLINE partnership
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Greentube, the NOVOMATIC Interactive division, has boosted its presence in the German market after taking its content live with local operator NOVOLINE, the online brand of LÖWEN ENTERTAINMENT which is part of the NOVOMATIC Group.

The operator is Greentube’s first German B2B partner to take NOVOMATIC’s blue-chip titles live in the country and the portfolio includes an impressive 165+ games, with many of the top-performers currently only available in the country on a select few websites.

NOVOLINE’s customers now have access to classics Book of Ra™ deluxe, Lucky Lady’s Charm™ deluxe and Sizzling Hot™ deluxe, as well as more recent gaming content including titles from the Diamond Link™ and Cash Connection series.

The partnership is the latest in a string of deals that have seen Greentube introduce its content to licensed operators in Germany since new legislation came into force on 1st July, permitting nationwide online gaming.

NOVOLINE is the online brand of LÖWEN ENTERTAINMENT, one of the leading manufacturers of gaming machines and operator of more than 520 arcades in Germany. Its customers are familiar with NOVOMATIC’s content which it can now offer online for the first time. Players can register for the online offer directly via novoline.de or in one of currently already more than 1,500 partner gaming arcades situated all over Germany.

Michael Bauer, CFO/CGO at Greentube said: “Germany is a key market for us going forward and with our content already popular among local brick-and-mortar players we are excited to expand our presence online through this deal with NOVOLINE. As the first Greentube partner to offer NOVOMATIC’s blue-chip titles in Germany, apart from our own brand StarGames, this partnership is an important step for us as we gain a foothold in this newly-regulated and exciting market.”

Oliver Bagus, Director of LÖWEN ENTERTAINMENT, said: “In 2006, we revolutionised the arcade market with new multi-gamers and NOVOMATIC’s games content. We now want to repeat this technological revolution online. We are thrilled to be one of the first operators to offer players classic titles such as Book of Ra and Sizzling Hot, as well as having the biggest selection of Greentube games on the market with more than 165 titles available.”

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Central Europe

Scientific Games Signs Technology Agreement with Germany’s LOTTO Hessen

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Scientific Games Corporation has signed a new technology agreement with its long-time lottery partner LOTTO Hessen in Wiesbaden, located in central Germany.

Under the deal, Scientific Games will launch its new SYMPHONY gaming systems technology with Lotto Hessen, migrating the AEGIS gaming system it currently provides to the operator.

Scientific Games, Europe’s largest lottery technology and business solutions provider, will serve LOTTO Hessen with software support from its tech facility in Vienna, Austria.

The Symphony system will support new game entertainment and new distribution channels as Lotto Hessen seeks to expand its online channels and introduce new gaming verticals.

In the first phase of the modernisation plan, Scientific Games’ OGS Open Gaming System will connect to LOTTO Hessen’s internet system to give players throughout Germany access to a world-class online gaming experience directly via the Lottery’s website, in accordance with the regulatory framework.

“This is an important new era for LOTTO Hessen, with new business opportunities on a road paved by regulatory options from 2021 onwards. Thanks to Scientific Games’ agile, modular system design, we will be able to consolidate our wide spectrum of games and services and offer them to our players in a streamlined platform. This new agreement with Scientific Games enhances our strategic partnership, with the goal to strengthen LOTTO Hessen’s leading market position and enable future growth,” Dr. Heinz-Georg Sundermann, Managing Director of LOTTO Hessen, said.

“We thank LOTTO Hessen for their continued trust in our systems technology leadership with our SYMPHONY and OGS systems. We will continue to provide the best products that drive the most profits for our lottery customers, their retailers and players with technology that securely integrates all game entertainment product lines and offers operational efficiencies,” Scientific Games Lottery Group Chief Executive Pat McHugh said.

Matthias Müller, Vice President Sales & Marketing, International Lottery Systems for Scientific Games, said: “SYMPHONY is Scientific Games’ digital business and gaming platform developed with a revolutionary architectural approach to modernize today’s lotteries. SYMPHONY provides self-contained systems that can be deployed more efficiently than other systems, and it is a great choice to deliver LOTTO Hessen’s future growth.”

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