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Is the Shift Towards Online Gambling Still Growing in the UK?

George Miller

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Is the Shift Towards Online Gambling Still Growing in the UK?
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The gambling industry in general has gradually shifted more and more towards the online market during recent years. Gambling in the UK is divided quite evenly in terms of online and live betting and, according to the gambling commission, 50% of the gambling market is generated by in-person betting. Recently there has been a bigger shift towards gambling online due to the current situation, however different forms of gambling are seeing different changes.

Slots

People playing online slots has seen a big increase within the past year of around 25%. The amount of online slots players is now remaining at roughly the same level, and recent popular slots games such as Age of the Gods, Mega Moolah, and Lucky Emeralds have kept new slots players coming back.

Casino & Gaming

Casino games such as Roulette, Blackjack, and Baccarat are typically known as player favourites, and these games are also the main source of live casino betting. As mentioned in a previous article, Blackjack is known to be a particular player favourite due to the lower house edge. Casino games are still popular online, however, and offer a different kind of feel to the live experience. The amount of people gambling through online casino and gaming has roughly stayed the same, showing people are remaining interested due to the large range of online casino games available to players.

Poker

As reported back in April, interest in online Poker is currently at an all-time high. The number of people playing Online Poker rose yearly by 53% back in March. Numbers have since started to fall slightly. However there is still a huge demand for the game, and the industry has managed to maintain an increasing number of people playing online. Online Poker sites offer a variety of games, with the most popular version being Texas Hold’em – however, other variations are available such as Omaha, Stud, and Draw games.

Betting (Virtual and Real Event)

Sports betting and betting, in general, are where the biggest changes have been seen. Virtual betting was initially up 88% from the previous year, recorded back in March. Since live sporting events have started to return to action, real event betting has now begun to grow again, with the number of virtual betters falling. Virtual betting still remains high compared to previous records, but the return of live sports events has diminished its growth.

In terms of real event betting, there continues to be a projected big shift towards betting online and, with the return of popular live sports such as Football, Golf, and Boxing, the number of online betters looks likely to grow.

Source: Unsplash 

Overall, it seems like the shift towards gambling online is going to continue to grow. The UK gambling market shows that people enjoy the variety in the methods of gaming and betting, but that the shift towards more online gambling is likely to continue to happen.

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Checkin.com Group’s software now available to 60+ operators through integration with Aspire Global’s iGaming platform

George Miller

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Checkin.com Group's software now available to 60+ operators through integration with Aspire Global's iGaming platform
Reading Time: 2 minutes

 

Checkin.com Group, the tech company that changes how people all over the world checkin with services online, adds platforms to the company’s distribution strategy.  The Checkin.com onboarding software is now available to 60+ brands, for improved onboarding and adaptation to local regulations, through integration with Aspire Global’s (STO:ASPIRE) B2B iGaming platform. Checkin.com Group is continuously looking for opportunities to enable additional relevant platforms to further strengthen the company’s growth.

Checkin.com offers all brands in Aspire Global’s platform its best in-class SaaS technology which optimizes the sign-up experience for each user. It combines multiple UX systems, data sources, and identification methods to provide the best flow out of the box. Using a data-driven approach, the technology has gained great traction within iGaming due to its effectiveness in solving both increased user conversion while at the same time ensuring necessary identification and continuously adapting to local compliance in each market.

“We have had a good flow of new customers signing during the last months, and when we now add platforms to our distribution strategy, we think that we can increase our sales pace further. This is a long term effort on our end and we believe that adding more platforms will add a lot of value to our growth in the years ahead. Aspire Global has established themselves as one of the leading iGaming platform providers and have for long had a clear focus on innovation and technological excellence. We are thrilled about the possibility to work with all the brands on their platform”, comments Andreas Thim, deputy CEO at Checkin.com Group.

Aspire Global operates in 30 regulated markets globally including the US, Africa, Europe and LatAm, with the platform certified in 22 markets around the world.

“Checkin.com’s technology significantly streamlines the onboarding process for players while ensuring compliance requirements are met in full across multiple markets. Integrating this solution within our platform brings widespread benefits, not least for our operator partners by increasing user conversion. This partnership can only enhance our status as providers of the complete iGaming solution,” states Yoel Zuckerberg, VP Product at Aspire Global.

Enabling additional relevant platforms will likely be a contributing factor in Checkin.com Groups’ distribution strategy going forward.

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mkodo offers Casino Web Product on Bejoynd’s iGaming Platform

George Miller

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mkodo offers Casino Web Product on Bejoynd's iGaming Platform
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Casino House first client to take advantage of the solution

Digital product expert mkodo has partnered with iGaming solution provider Bejoynd to deliver their first casino website integrated with Bejoynd’s GAT platform.

Danish operator Casino House’s website, developed by mkodo, is now live on Bejoynd’s fully compliant solution.

Bejoynd offers a complete back-office solution to online casino operators including player account and wallet management, payments, compliance, AI-based player protection and fraud detection tools, reporting capabilities and bonus management.

To integrate with the GAT platform and deliver the Casino House web app, mkodo utilised their full package solution known as Casino Web Framework (CWF) which is designed specifically to integrate with iGaming platforms.

The CWF product is customisable for client and brand requirements. Operators that select the Bejoynd GAT platform can now get their product to market swiftly with an excellent front-end product in their chosen markets.

mkodo is set to launch further casino websites operating on the Bejoynd GAT platform later this year.

Sue Yoxall, Co-Founder and Executive Director of mkodo, said: “By integrating our CWF product with the GAT platform, we are able to offer Bejoynd’s clients a service that propels their digital strategies through increased speed to market and an enhanced experience for their players.


“Bejoynd’s platform is an exciting new addition to our range of PAM integrations, and we’re thrilled at the potential to work with more of their clients in the future.”

Jonas Oscarsson, Founder and Chief Executive Officer at Bejoynd, said: “mkodo provides a seamless solution that gives our clients the stability and support they need to succeed.”

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Evoplay secures certification with GLI to enter Lithuania

George Miller

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Evoplay secures certification with GLI to enter Lithuania
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Game development studio Evoplay has just been awarded certification with Gaming Laboratories International (GLI) for its library of proprietary slot titles to be used in the Lithuanian market as the studio continues to grow out its European foothold.

The news will see Evoplay bring 40 of its high-quality games to the Lithuanian market following its full certification to the standards set by the country’s regulator, the Gaming Control Authority (GCA), including popular releases Rise of HorusFruit Super NovaForest Dreams, Candy Dreams, Elven Princesses and many more.

The sought-after certification comes as an important recognition of the quality and security offered by Evoplay’s titles, allowing operator partners to feel more secure than ever.

Evoplay has made a name for itself as one of the industry’s most exciting game suppliers, providing partners with an unrivalled portfolio of slot, table and instant games.

The developer has also secured a loyal following of fans from the online streaming community off the back of a successful year in 2020, contributing to the creation of a safe and regulated gaming environment for players and operators alike.

Commenting on the new certification, Ivan Kravchuk, CEO at Evoplay, said: 

“We have unveiled a packed roster of fresh content since the start of the New Year, so it’s great to see all of our hard work being rewarded with this essential certification.

“At Evoplay, we offer some of the most immersive gaming experiences on the market, and we can’t wait to provide Lithuania-based operators with our innovative slot games.”

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