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How the UK Is Making Online Gambling Safer for Everyone

George Miller

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How the UK Is Making Online Gambling Safer for Everyone
Reading Time: 3 minutes

 

Online gambling has exploded in popularity in the United Kingdom in recent years, as more and more people saw the clear advantages of using a computer or smartphone to gamble instead of heading out to a casino or shop. As a result, the authorities have been introducing a raft of measures to keep people safe from gambling harms. 

The UK is a leader in gambling — online and at physical locations — and the sector is worth around £14.3 billion annually, according to the most recent figures from the gambling regulator, the UK Gambling Commission. This huge figure, compiled from October 2018 to September 2019, comprises gambling and betting at casinos and shops as well as bingo and local and national lotteries. The online gambling sector makes up £3.2 billion of the sum, an almost 4% rise on the same period a year earlier. 

That’s because lots of people have discovered the best live casinos on the internet where they can bet and play their favourite games. They can do so via desktop, laptop, tablet and, increasingly, smartphones, as a growing number of casino operators have developed and launched sophisticated sites that function on the range of popular devices in use today. Many sites even have live-dealer features that give players a real casino feel. 

 

Clamping down and Cleaning up

The Gambling Commission, a government body established in 2007 that has wide-ranging powers, has been introducing rules in the last two years that have seen rogue casino operators either shut down or issued with hefty fines. It wants a fairer playing field for those who use online casinos; to keep young people away from them and to ensure that those who have a problem with gambling are not permitted to use them. 

Earlier this year, for instance, the commission handed out a record £11.6m penalty to global online gambling giant Betway over failures to verify the origin of its customers’ money when one customer bet over £8 million with the firm’s brands and lost at least half of it. In another case that caused trouble for Betway, a customer lost £187,000 and the firm had hardly any interaction with them. In the last year, the commission has dished out over £19 million in fines to British online gambling operators that failed to comply with its rules. 

The commission has also banned the use of credit cards for online gambling, arguing that people should not be placing bets with money they do not have. The ban, which came into effect in April, prevents the estimated 800,000 people in the UK who had been using credit cards to gamble from doing so. “Credit card gambling can lead to significant financial harm. The ban that we have announced today should minimise the risks of harm to consumers from gambling with money they do not have,” commission chief Neil McArthur said in announcing the prohibition earlier this year.  

 

Other Measures to Make Online Gambling Better

Along with fines and bans, the gambling commission has also brought in measures relating to how online gambling operators advertise their products — particularly so that ads shouldn’t be misleading or appeal in any way to children. Online casinos are also required to have stringent age-verification procedures so that youths cannot set up accounts and start gambling. 

Additionally, online casinos must act fairly in how they handle their customers’ cash. They can’t hold onto cash or be slow paying out winnings, for instance. Instead, money must be handed over promptly. It’s all part of making the online gambling experience safe and enjoyable for all and keeping those who shouldn’t be gambling away from sites.

In the years to come, it’s surely a safe bet online gambling in the UK will be bigger and better than ever.

 

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Booongo delivers classic-themed 3 Coins to Hold and Win portfolio

George Miller

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Booongo delivers classic-themed 3 Coins to Hold and Win portfolio
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Booongo, the global content developer, has introduced a classic-themed casino game to its hugely popular Hold and Win portfolio with the release of 3 Coins.

The 3×3 slot features five paylines and combines the proven slot machine-inspired format with the increasingly popular Hold and Win mechanics to create a gameplay that will appeal to a wide audience.

Featuring familiar symbols such as Lucky 7s, Bars, Bells and X’s, only three lucky coins are required to land on the middle reel to trigger the bonus feature, where the symbols remain fixed in place for the duration of the mode.

Players are rewarded with four spins, with each new symbol appearance resetting the number of respins to four. Whenever a new symbol lands on the reels during the bonus round, the cash value of all bonus symbols is added to the total, including those already fixed in position.

Glistening diamond symbols may also randomly appear during the bonus feature and offer massive wins of up to 500x total bet.

The newest addition to Booongo’s ever-growing portfolio is the latest to incorporate the supplier’s upgraded UI/UX interface and high-quality gamification tools.

Yuriy Muratov, Head of Account Management and Business Development at Booongo, said: “3 Coins provides players with a classic slot experience with the added twist of Hold and Win mechanics to deliver an entertaining experience.

“The creation of 3 Coins brings another dimension to our thriving series of Hold and Win titles, ensuring fans of traditional gaming formats have an opportunity to enjoy the modern mechanics that are very popular in today’s marketplace.”

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Blueprint boosts Power 4 Slots™ series with Tomb of Dead adventure slot

George Miller

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Blueprint boosts Power 4 Slots™ series with Tomb of Dead adventure slot
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Blueprint Gaming’s latest slot release to feature the increasingly popular Power 4 Slots™ mechanic takes players on an epic journey to the Tomb of Dead, where mystery and untold riches can be found.

The leading developer’s latest creation brings a twist to the classic Egyptian adventure-themed slot, with the Power 4 Slots™ functionality delivering four active sets of reels and providing more chances of securing Free Spins.

During the main game, the striking tomb symbol acts as both a wild and scatter symbol. Upon entering the bonus feature, players spin the wheel to determine the number of Free Spins and the chance to open up four reel windows for even bigger wins. In addition, special expanding symbols feature throughout the bonus round to add more excitement in this enthralling journey to the unknown.

Tomb of Dead is the latest addition to Blueprint’s growing series of Power 4 Slots™ titles and follows on from RTG games Eye of Horus and Fishin’ Frenzy incorporating the innovative functionality. The concept has attracted the interest of players across Europe with Blueprint’s previous releases proving highly successful.

Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “We’re continuing to hit the ground running in 2021 by launching Tomb of Dead, the latest Blueprint title to feature Power 4 Slots™ that promises an exciting gameplay.

“Since launching the concept last year, the mechanic has become a real hit with a wide range of players. This latest creation will be hugely appealing to Free Spins fans and those who simply love an Egyptian-themed slot game.”

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iSoftBet agrees SignorBet content deal

George Miller

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iSoftBet agrees SignorBet content deal
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Italian operator to integrate iSoftBet’s best performing content headlined by Hold & Win and Megaways products

iSoftBet, the leading online games supplier and content aggregator, has signed a wide-ranging deal with Italian operator SignorBet to integrate its best performing proprietary and licensed slot content.

SignorBet, one of the leading brands in the regulated Italian market, will offer its customers some of iSoftBet’s biggest and most popular slot games including Gold Digger and Aztec Gold Megaways™.

iSoftBet has released several innovative products in recent months, with its Hold & Win and Megaways titles appealing to a wide range of players. Building on that further, it launched Queen of Wonderland Megaways in Q4 2020. As part of its Twisted Tales series of slots the game marries both Hold & Win elements and Megaways unlimited multiplier free spins to give a completely new, engaging igaming experience.

The provider’s offering continues to grow in stature, with recent hit Mighty Stallion Hold & Win added to a packed roadmap of multiple new releases a month, all of which will be added to SignorBet’s online casino upon release.

iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest iGaming operators with a huge variety of top-performing titles and the quickest route to market. The company prides itself on its regulatory speed to market, and was among the first entrants in the Swiss and German markets following regulatory reform.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “Italy is a key regulated market for us so we’re thrilled to be able to expand our presence with SignorBet that will offer its players our best-in-class content.”

Cristiano Azzolini, Head of Casino, SignorBet.it, said: “iSoftBet is well known throughout the industry as one of the most innovative and engaging content and platform suppliers, so we’re delighted to bring their games to our customers who will be able to play some of the most exciting content on offer in 2021.”

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