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How the UK Is Making Online Gambling Safer for Everyone

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How the UK Is Making Online Gambling Safer for Everyone
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Online gambling has exploded in popularity in the United Kingdom in recent years, as more and more people saw the clear advantages of using a computer or smartphone to gamble instead of heading out to a casino or shop. As a result, the authorities have been introducing a raft of measures to keep people safe from gambling harms. 

The UK is a leader in gambling — online and at physical locations — and the sector is worth around £14.3 billion annually, according to the most recent figures from the gambling regulator, the UK Gambling Commission. This huge figure, compiled from October 2018 to September 2019, comprises gambling and betting at casinos and shops as well as bingo and local and national lotteries. The online gambling sector makes up £3.2 billion of the sum, an almost 4% rise on the same period a year earlier. 

That’s because lots of people have discovered the best live casinos on the internet where they can bet and play their favourite games. They can do so via desktop, laptop, tablet and, increasingly, smartphones, as a growing number of casino operators have developed and launched sophisticated sites that function on the range of popular devices in use today. Many sites even have live-dealer features that give players a real casino feel. 

 

Clamping down and Cleaning up

The Gambling Commission, a government body established in 2007 that has wide-ranging powers, has been introducing rules in the last two years that have seen rogue casino operators either shut down or issued with hefty fines. It wants a fairer playing field for those who use online casinos; to keep young people away from them and to ensure that those who have a problem with gambling are not permitted to use them. 

Earlier this year, for instance, the commission handed out a record £11.6m penalty to global online gambling giant Betway over failures to verify the origin of its customers’ money when one customer bet over £8 million with the firm’s brands and lost at least half of it. In another case that caused trouble for Betway, a customer lost £187,000 and the firm had hardly any interaction with them. In the last year, the commission has dished out over £19 million in fines to British online gambling operators that failed to comply with its rules. 

The commission has also banned the use of credit cards for online gambling, arguing that people should not be placing bets with money they do not have. The ban, which came into effect in April, prevents the estimated 800,000 people in the UK who had been using credit cards to gamble from doing so. “Credit card gambling can lead to significant financial harm. The ban that we have announced today should minimise the risks of harm to consumers from gambling with money they do not have,” commission chief Neil McArthur said in announcing the prohibition earlier this year.  

 

Other Measures to Make Online Gambling Better

Along with fines and bans, the gambling commission has also brought in measures relating to how online gambling operators advertise their products — particularly so that ads shouldn’t be misleading or appeal in any way to children. Online casinos are also required to have stringent age-verification procedures so that youths cannot set up accounts and start gambling. 

Additionally, online casinos must act fairly in how they handle their customers’ cash. They can’t hold onto cash or be slow paying out winnings, for instance. Instead, money must be handed over promptly. It’s all part of making the online gambling experience safe and enjoyable for all and keeping those who shouldn’t be gambling away from sites.

In the years to come, it’s surely a safe bet online gambling in the UK will be bigger and better than ever.

 

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Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform

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Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform
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NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see sports betting options added to the aggregator for the first time.

Kero, a leading supplier of micro betting data feeds, products and services will integrate its full product suite onto the Fusion platform.  The Kero platform allows players to watch, bet and chat by combining dynamic, next-play betting markets, live chat for player socialization and the live stream of any match into a single entertainment destination within the sportsbook.Kero’s micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are delivered to players, creating a casino style sports betting experience where players can bet on any individual play or moment throughout the course of every match.

The latest provider relationship boosts the wide variety of content available on the rapidly expanding Fusion® platform into the sports betting sphere as Pariplay® maintains its focus on providing enhanced entertainment value for players in regulated markets worldwide.

The Fusion® aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc.      demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.

“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.

“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

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NetBet Casino Joins Forces with Stakelogic

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NetBet and Stakelogic have finalised a collaborative agreement that will bring Stakelogic’s games to NetBet customers in the Danish region.

Despite only being founded in 2014, Stakelogic has quickly established themselves as a major player in the world of online gaming. Their reputation as an industry disruptor has been recognised, with the company being shortlisted for the prestigious categories of Industry Innovation of the Year and Innovation in Casino Entertainment at the SBC Awards 2023.

Among the many games that are available to NetBet Denmark customers as a result of the partnership with Stakelogic are Book of Cleopatra Super Stake Edition, Volcano Deluxe and Bandits Thunder Link.

NetBet Denmark’s PR manager, Claudia Georgevici, said: “At NetBet, we understand the importance of providing our players with as many unique games as possible, to ensure they have the best possible gaming experience. Stakelogic has a library of innovative titles, which makes them the ideal partner to help us expand our offering to our customers in Denmark.”

Players in Denmark are now able to try out these games for themselves when they log in to their NetBet accounts.

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PRAGMATIC PLAY EXTENDS PARTNERSHIP WITH VEGANGSTER

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PRAGMATIC PLAY EXTENDS PARTNERSHIP WITH VEGANGSTER
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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its collaboration with renowned iGaming platform provider Vegangster to include Auto Mega Roulette and other popular Roulette titles.

The deal will further boost the relationship between the two parties, following an initial agreement in 2020 which saw Pragmatic Play roll out its Slots portfolio to the platform provider.

Vegangster, known for its commitment to offering cutting-edge gaming experiences, will now feature Pragmatic Play’s renowned live Roulette games across its prominent online casino brands.

Pragmatic Play continues to power up new possibilities of play in Live Casino, offering traditional table games such as Roulette alongside original and highly immersive game shows and variants.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “This new agreement between Pragmatic Play and Vegangster highlights the strength and success of our Live Casino portfolio, with Roulette and Auto Mega Roulette ranking among our most popular live products.”

Daria Filipska, Head of Sales at Vegangster, added: “We’re constantly seeking to enrich our gaming offerings with top-quality content that resonates with our global audience. Our expanded partnership with Pragmatic Play signifies our commitment to providing players with the best gaming experiences available and we are excited to integrate Auto Mega Roulette and other Roulette titles into our platform.”

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