Connect with us
SIS

Africa

LaLiga announces partnership with M-Bet

George Miller

Published

on

LaLiga announces partnership with M-Bet
Reading Time: 2 minutes

 

Tanzanian betting provider will be represented across five East African nations for the next three years

LaLiga Santander – the official Spanish football league – has announced an exciting new partnership with the Tanzanian sports-betting provider, M-Bet. This sponsorship collaboration will see the betting provider represented on a variety of LaLiga branding platforms across the East Africa region, with a total of five nations included in the agreement.

Bringing the best of Spanish Football to East Africa

LaLiga’s fan base on the African continent has grown by leaps and bounds over the past decade. As part of the league’s commitment to this fast-developing continent, regional partnerships like the latest agreement with M-Bet are being prioritised to bring the excitement of LaLiga football to local fans.

The agreement with M-Bet will commence at the start of the upcoming 2020/2021 season and will last for an initial period of three years. Some of the highlights of this ground-breaking regional partnership will include Intellectual Property rights, DBR in Africa feed (Digital Board Replacements) featuring M-Bet’s branding materials, ticketing and merchandising rights, and the sharing of digital assets.

Football fans across a broad reach of East Africa will enjoy the latest Spanish football action – brought to them by the Eastern Africa gaming provider. M-Bet’s popularity in the region, as well as its reputation for safe, reliable betting with a focus on professional football, makes it the ideal partner for LaLiga in the region.

The following countries will be included in the licensed package of rights for East Africa:

  • Kenya
  • Tanzania
  • Democratic Republic of Congo
  • Uganda
  • Zambia

Daniel Fischer, CEO of M-Bet Group, said: “Through this collaboration we aim to inspire passionate and hard-working African talents who aspire to play in one of the preeminent leagues of the world – LaLiga. This agreement will greatly enhance our ability to develop local talent, bringing players and fans alike closer to legends and ambassadors from Africa who have played in LaLiga.”

With one of the world’s most popular football leagues partnering with a betting platform that has become a household name in East Africa, fans in the region can look forward to years of on-field action with a recognisable local sponsor. The partnership between LaLiga and M-Bet will help cement the existing ties between Spanish football and a region that is home to countless fans and several notable players.

Marcos Pelegrin, LaLiga Southern Africa’s Managing Director, said: “This new initiative marks the beginning of a great partnership between LaLiga and a recognised innovator in the East African sports-betting industry. We look forward to working with M-Bet in the coming years”.

Africa

BetGames.TV partners with Peermont brand PalaceBet.co.za

George Miller

Published

on

BetGames.TV partners with Peermont brand PalaceBet.co.za
Reading Time: 2 minutes

 

South African operator adds live casino content to first digital offering

BetGames.TV, the leading live dealer betting games supplier, has agreed to provide its full array of live casino content to Peermont Hotels’ brand PalaceBet.co.za, further cementing its South African presence in the process.

Having gone live on 7th October, the digital sportsbook and casino now offers popular titles including War of Bets, Wheel of Fortune and 6+ Poker to players in the country, who have already shown significant interest in the supplier’s engaging games.

Delivered via an SBTech integration, the additional content will help onboard Peermont’s land-based players to the online brand, with the fixed-odds gaming vertical proving to be an impressive boost to revenue in lockdown-affected months.

In the first half of 2020, BetGames.TV saw its total number of bets in the market almost double, and it currently has around 500,000 South African’s engaging with its various games on a regular basis.

Richard Hogg, CCO at BetGames.TV, said: “South African players have taken to our live casino content very well in recent months, and we’re sure PalaceBet.co.za’s burgeoning player base will also enjoy what we have to offer.

“Peermont are a well-established land-based operator, and we can’t wait to help them transition to the digital space with content that’s already proven to drive impressive revenues in the market.”

Nigel Atherton, Peermont Hotels’ CEO, said: “As an industry leader, we are looking for partners that fit in with our high standards and can provide a quality product that bettors have come to expect.

“BetGames.TV offers just that and we’re proud to add their library of products to PalaceBet, a brand that we’ve high hopes for and that aims to deliver some of the best betting experiences around.”

With licences issued by the likes of the UKGC and the MGA, and with various accreditations from South African authorities, BetGames.TV is one of the most regulated live betting providers in the industry and a proven partner in this specific market.

Committed to developing cutting-edge live betting products, BetGames.TV earned the acclaimed Rising Star in Casino Innovation at the 2019 SBC Awards, and was also shortlisted for five categories at this year’s EGR B2B Awards.

Continue Reading

Africa

Global Bet strikes first Virtual Sports deal in South Africa with Supabets

George Miller

Published

on

Global Bet strikes first Virtual Sports deal in South Africa with Supabets
Reading Time: 2 minutes

 

Global Bet Virtual Sports is now live with the Tier 1 operator Supabets through Intelligent Gaming as part of Supabets Gaming Group’s effort to exploit the region’s fledgling market.

The company has struck a deal for Global Bet to distribute its premium virtual sports products into South Africa, with Global Bet’s CEO, Daniel Grabher, stating that “the aim of the agreement is to replicate the success we have achieved in other major African markets across the continent. The South African gaming market, known for it´s strict regulations has a massive potential and is yet to be fully exploited. I´m very confident that our success-story will continue in this key market, not at least because we teamed up with the right strategic local partner.”

The deal includes the full suite of Global Bet’s omni channel premium virtual sports and also the brand new PRO Series of games with features such as Instant Play that will change the South African gaming ecosystem for years to come.

Intelligent Gaming CEO Marc Plaxton-Harrison said. “Combining our distribution channels within existing operations with the best virtual sports product on the market was a fantastic decision for us. Considering the current boom of virtual sports globally, we anticipate a big revenue growth and a long and successful working partnership.”

 

About Supabets:
Launched in 2008, Supabets is a successful Africa-focused land and online betting and gaming firm with operations in South Africa, Nigeria, Zambia, Ghana, Tanzania, Zimbabwe and soon Kenya as well as the Democratic Republic of Congo (DRC).

About Global Bet:
Global Bet is the biggest independent virtual sports provider that delivers high-quality products known for graphic animations, usability and endless customization possibilities. Active on the market since 2004, Global Bet today serves Tier One Customers like the GVC Group, Snai, Sisal and many more.

Continue Reading

Africa

Elbet Expands Presence in Africa Through BtoBet Partnerhip

George Miller

Published

on

Elbet Expands Presence in Africa Through BtoBet Partnerhip
Reading Time: < 1 minute

 

Virtual sports supplier Elbet has strengthened its presence in Africa through a new agreement with leading platform provider BtoBet. Having recently been acquired by Aspire Global, BtoBet boasts a vast footprint across the regulated African iGaming industry, and is greatly viewed by operators as the iGaming platform gateway for the local industry.

Elbet seeks to couple BtoBet’s presence in Africa with its own strong presence in the continent in both the retail and online markets. Its flagship games, Lucky Colours and Virtual Football, are market leading games in the region and have a loyal customer base. Through this broader partnership both companies will be able to work together to provide players with the best localized content for the different regions in Africa.

“Elbet have consummate knowledge of the African iGaming industry, particularly as regards the players’ content requirements. Their games not only reflect a player-centric approach, but also demonstrate a highly flexible solution based on the local technological scenario, encompassing device and internet requirements,” states Sabrina Soldà, BtoBet’s Chief Marketing Officer.

“Partnering with BtoBet provides us with a great opportunity to further expand our African operations.  BtoBet will be a great partner who will help us reach new players across the region. Elbet are able to offer a diverse portfolio of content including live casino, virtual sports and a large range of bingo products.  We are looking forward to a long standing commercially successful partnership,” says Shivan Patel, Elbet’s Head of Global Sales.

Continue Reading
Advertisement
NSoft

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Kasynos.Online