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German games market grows by 27 per cent in the first six months of 2020

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German games market grows by 27 per cent in the first six months of 2020
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As a result of the COVID-19 pandemic, the first few months of this year not only broke records in terms of player numbers on many platforms; the games market also grew significantly during this period. Games and games hardware generated 3.7 billion euros in total revenue during the first half of 2020 in Germany: a 27 per cent increase, as announced today by game – the German Games Industry Association based on data collected by GfK and App Annie. Revenue from in-game purchases rose particularly sharply. In the first half of 2019, these purchases accounted for approximately 1.1 billion euros in revenue, whilst in the first six months of this year, that figure grew to nearly 1.5 billion euros – a 35 per cent increase. In-game purchases include both small charges – to better equip one’s game character, for example – and more expensive content like whole additional campaigns and season passes.

‘Particularly at the height of the COVID-19 pandemic, when countless contact restrictions were in place, games helped millions of people by keeping them entertained, allowing them to travel through virtual worlds when holidays were cancelled and keeping them in touch with friends and family,’ says Felix Falk, Managing Director of game. ‘This strong interest in games is now reflected in a spike in revenue – an exceptionally sharp spike, even for the German games market, which has already been experiencing rapid growth in recent years. It’s also notable that many people have opted to purchase gaming hardware, although revenue in this area typically tends to decline before the launch of a new generation of consoles. All these factors highlight just how important games really are – and not just during the COVID-19 pandemic.’

Games hardware in high demand
As part of the strong growth in the overall market, revenue from games hardware also increased drastically during the first six months of the year. Whilst in the first half of 2019 gaming PCs, games consoles and peripherals generated approximately 1.1 billion euros of revenue, that figure rose to 1.3 billion euros during the same period of this year. This equates to an increase of 21 per cent. And all four sectors of the market grew. Revenue from peripherals for gaming PCs increased particularly significantly; this includes input devices for gaming such as special mice and keyboards, monitors and graphics cards specially tailored to gamers, and virtual reality headsets.

Games help people get through the coronavirus crisis
In the lead-up to this year’s gamescom, game published representative survey data on the playing behaviour of Germans during the coronavirus crisis. The data showed that around one third (35 per cent) of players said they had played more than usual during the COVID-19 pandemic; about one quarter (27 per cent) had played more frequently than usual with family or friends. Overall, more than one quarter (28 per cent) of players said that games have helped them to get through the pandemic better.

About the market data
The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

The survey data used is based on an online survey by YouGov Deutschland GmbH in which 2,027 persons participated between 27 July and 1 August 2020. The results were weighted and are representative of the German population aged 16 and older.

game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

STS seals long-term official data and trading partnership with Genius Sports

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STS seals long-term official data and trading partnership with Genius Sports
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STS, the leading betting operator in the regulated Polish market, has announced a new official data and trading partnership with Genius Sports to drive the expansion of its in-play offering.

STS will utilize Genius Sports’ award-winning LiveData and LiveTrading solutions, delivering official data and pinpoint live pricing across thousands of sporting events per year. Included in this partnership is Genius Sports’ extensive portfolio of premium official data rights, comprising Euroleague Basketball, Ekstraklasa and Polish Basketball League.

STS is not only the largest Polish bookmaker, but we are also one of the biggest technology and data-driven companies in the iGaming industry,” said Mateusz Juroszek, CEO of STS. “One of our advantages is our own technology and the ability to easily implement the most attractive tools from the best suppliers. This is one of the reasons why we generate 46% of turnover in the Polish sports betting market. We are constantly improving the customer journey at STS, and in-play odds, powered by Genius Sports will be a pillar of this.”

“Partnering with STS, the leading operator in the Polish betting market is further validation of our global commitment to official sports data,” said James McKiernan, Head of Commercial, EMEA at Genius Sports. ”With access to the fastest, most accurate and reliable live betting content, STS will deliver Polish players with best in-class betting experiences on the biggest sports leagues.”

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Central Europe

CEEGCVirtual – Final agenda and meet the sponsors

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The virtual CEEGC is taking place on 22 September in a virtual layout.

The team at Hipther Agency is excited to announce the final agenda of one of the most important conferences in the Central and Eastern European region, the CEEGC.

The yearly Central and Eastern European Gaming Conference was launched in 2016 and is the crown event for the gambling industry professionals that are looking to dive into quality discussions about the CEE, CIS, and Balkans.

Register here for free | View the agenda

The focus in 2021 is on industry updates from Romania, Croatia, Hungary, Slovakia, Czech Republic, Slovenia, Poland, Russia, Ukraine, Bosnia and Herzegovina, Macedonia, Serbia, Austria, Switzerland, Germany, and the final agenda looks the following way:

22 SEPTEMBER 2021 – All times CEST (Central European Summer Time)

– 9:30 – 10:15 – INDUSTRY UPDATE: ROMANIA
Moderated by Andrius Gabnys – Founding Attorney at Gabnys.Gabniene
Panelists:

  • Nicola Longmuir – Chief Commercial Officer at Push Gaming
  • Cosmina Simion – Managing Partner at Simion & Baciu
  • Dan Iliovici – Vice President at Rombet

– 10:15 – 11:30 – INDUSTRY UPDATE: CENTRAL EUROPE
Moderated by Andrius Gabnys – Founding Attorney at Gabnys.Gabniene
Panelists:

  • Dr. Robert Skalina – Senior Advisor at WH Partners
  • Helembai Gabor – Senior Associate at Bird & Bird Budapest
  • Dr. Jan Rehola – Director at IFGR and Partner at PS Legal
  • Aleksej Mišković – Senior Partner at Law Firm Glinska & Mišković Ltd.
  • Jaka Repansek – Media and TECH Law Expert
  • Piotr Dynowski LL. M. – Partner/Attorney at Law/Head of IP/Media/Tech&Comms Practice at Bird & Bird Poland

– 11:30 – 12:30 – CEE AND CIS AS THE MOST IMPORTANT HUBS FOR ESPORTS
Moderated by Lyubomira Lazarova – Chief Marketing Officer at UltraPlay
Panelists:

  • Anton Janér – Founder & CTO at Abios
  • Vlastimil Venclik – Founder and CEO of Oddin.gg
  • Peter Ivanov – Head of Trading at UltraPlay
  • Alexandr Iaroshenko – CEO at Betbazar

– 12:30 – 13:15 – INDUSTRY UPDATE: D-A-CH
Moderated by Dr. Simon Planzer – Partner at PLANZER LAW
Panelists:

  • Dr. Christian Rapani – Attorney at Law at Dr. Christian Rapani
  • Dr. Holger Jakob – Senior Lawyer at MELCHERS LAW

– 13:15 – 14:00 – INDUSTRY UPDATE: BALKANS
Moderated by Joe Ewens – Managing Editor of Vixio
Panelists:

  • Lazar Miuchin – VP of Strategic Partnerships at NSoft
  • Luka Popović – Partner at BDK Advokati

– 14:00 – 15:00 – INDUSTRY UPDATE: CIS
Moderated by Dr. Simon Planzer – Partner at PLANZER LAW
Panelists:

  • Tamar Jikia – Senior Associate at MG Law Office
  • Araksi Sargsyan – Head Of Business Development at DS Virtual Gaming
  • Ilya Machavariani – CEO and Senior Partner at 4H Agency

If you haven’t already registered, make sure to register here for free.

The conference is sponsored by UltraPlayNordic Gambling, and PLANZER LAW.

UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key iGaming platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, white-label, online casino, and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior sports betting software and odds products to its customers.

Learn more about the company here: www.ultraplay.co

Nordic Gambling is the only legal firm in the Nordic countries that specializes in gambling-related law such as licensing, compliance advice, and public affairs.

They have gained extensive experience in the industry from working with operators, suppliers, service providers, and government regulators. Their team has been closely involved in the development of the law and regulation in a number of European jurisdictions, including Denmark and Sweden.

The partners of Nordic Gambling are recognized among the leading legal experts in the gambling industry and are qualified to assist you with whichever legal issue you may encounter.

The team at Nordic Gambling is also very pleased to announce that they have contributed a section on Sweden, first published in the latest version of the International Comparative Legal Guide to Gambling 2020. You can read that chapter here.

Visit https://www.nordicgambling.com/ for more details.

PLANZER LAW is a law firm specializing in gaming & entertainment and technology & online businesses. Its team notably provides strategic, regulatory and legal advice on all matters relating to EU/EEA and Swiss gaming regulation. PLANZER LAW enables and facilitates business development and compliance programs. Clients profit from an unrivaled global network and highly specialized expertise.

Dr. Simon Planzer, founding partner of PLANZER LAW has been recognized by the leading ranking by Chambers & Partners as a global gaming law expert. He has been endorsed by interviewees as “absolutely excellent” and “the top Swiss lawyer” for gaming.

For more details visit https://www.planzer-law.ch/en/

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Central Europe

IGT Secures Instant Ticket Printing Deal with WestLotto

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International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a new instant ticket services contract with Westdeutsche Lotterie GmbH & Co. OHG (WestLotto).

Under the terms of the agreement, IGT will provide a range of instant ticket production and services for WestLotto with unlimited potential. The Lottery will gain additional marketing support from IGT’s Instant Advantage programme that includes portfolio planning, game development, analytics, distribution and retail execution to provide the best player experience.

“WestLotto has worked with IGT on instant ticket production to grow our instants business responsibly. IGT provides top-level service and support for the development of each instant ticket game in the portfolio, and we are looking forward to continuing our successful partnership,” Andreas Kötter, CEO of WestLotto, said.

“As WestLotto’s instant ticket supplier of choice, IGT is committed to supporting a strategic, innovation-rich game portfolio that meets the needs of the Lottery’s players. With IGT’s Instant Advantage program we draw upon global and market-specific deep-dive analytics, benchmarks and databases to support continuous growth for WestLotto instant ticket sales and contributions to good causes,” Jay Gendron, IGT’s Chief Operating Officer for global lottery operations, said.

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