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Major European Gambling Brands Cut Advertising on IPR-infringing Sites

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Major European Gambling Brands Cut Advertising on IPR-infringing Sites
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A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.

The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.

As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.

The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.

“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.

“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.

 

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Baltics

MARE BALTICUM Gaming Summit ’22 Speaker Profile: Ondrej Lapides – CEO at Tom Horn Gaming

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The 5th edition of the MARE BALTICUM Gaming Summit & BSG Awards will take place on 12 May 2022 and welcomes leading operators, service providers, and gambling industry experts from all across the Baltics and Nordics.

Find more details here | Register / Get tickets here 

 

#marebalticum2022 – You are invited to join the Baltic region’s most important in-person gathering. The conference series has been launched in 2018 and has enjoyed yearly growth while continuously bringing innovation to the boutique-style events landscape. As mentioned above the conference will take place on the 12th of May in Vilnius, Lithuania at Radisson Blu Royal Astorija Hotel and is bringing a new format that will allow more interaction among the attending delegates.

 

The event gathers +30 experts who share their knowledge around compliance-related matters and updates from the Baltic and Nordic regions to the +100 participants! Make sure you are one of them!

Each week we are introducing some of the great minds that are going to share the stage in Vilnius and bring you the latest and most vital information.

Today, we are introducing our next speaker: Ondrej Lapides – CEO at Tom Horn Gaming

 

Ondrej Lapides is an accomplished executive with over 15 years of experience in the online and offline betting and gaming industry. In 2015 he assumed the position of CEO at Tom Horn Gaming, and has since led the business with distinction. Through a combination of strategic innovation, strong business acumen and entrepreneurial spirit Ondrej has been instrumental in building Tom Horn Gaming into an internationally successful brand, while driving sales growth and tapping into new markets. He has played an important role in creating and solidifying the company culture based on an open, collaborative approach, and fostering personal growth and equality of opportunities. His passion for entertainment and sustainability have led to innovations across the board and helped immensely in creating award-winning games Tom Horn Gaming is famous for as well as introducing new product lines and solutions. With his expertise in local gambling markets, in-depth knowledge of operator and player needs Ondrej takes the lead in the company’s expansion strategy. Tom Horn Gaming became the first approved igaming software supplier in the regulated Lithuanian market in 2016. Since then the company has added a number of jurisdictions to its running tally of regulated markets. Leveraging considerable industry insights, a strong network of connections, and diplomatic skills, Ondrej contributes to the development of the future of his beloved igaming industry by providing strategic advice and mentoring to a number of entities.

 

Order your Delegate Pass or VIP (Combo) Package (Delegate Pass +Accommodation) now!

The summit has the support of Tom Horn Gaming and Nordic Gambling as sponsors.

Here is what the participants of the MARE BALTICUM Gaming Summit series are saying:

Domenico Mazzola – Commercial Director at Altenar

 

MBGS was a pearl in the sea of so many conferences around the world. Such interesting panels! Zoltan and Betty did a great job inviting so many relevant people from the industry, regulators, and from governments putting all of them together to discuss regulations, exchanging ideas, and solutions on how different countries regulate the gambling sector. A must-attend event!

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Baltics

MARE BALTICUM Gaming Summit ’22 Speaker Profile: Gustaf Hoffstedt – Secretary-General at the Swedish Trade Association for Online Gambling

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The 5th edition of the MARE BALTICUM Gaming Summit & BSG Awards will take place on 12 May 2022 and welcomes leading operators, service providers, and gambling industry experts from all across the Baltics and Nordics.

Find more details here | Register / Get tickets here 

 

#marebalticum2022 – You are invited to join the Baltic region’s most important in-person gathering. The conference series has been launched in 2018 and has enjoyed yearly growth while continuously bringing innovation to the boutique-style events landscape. As mentioned above the conference will take place on the 12th of May in Vilnius, Lithuania at Radisson Blu Royal Astorija Hotel and is bringing a new format that will allow more interaction among the attending delegates.

 

The event gathers +30 experts who share their knowledge around compliance-related matters and updates from the Baltic and Nordic regions to the +100 participants! Make sure you are one of them!

Each week we are introducing some of the great minds that are going to share the stage in Vilnius and bring you the latest and most vital information.

Today, we are presenting to you our following speaker Gustaf Hoffstedt, Secretary-General at the Swedish Trade Association for Online Gambling

 

Gustaf Hoffstedt is the Secretary-General of BOS, the Swedish Trade Association for Online Gambling since January 2015. Among the association’s members are all major operators and suppliers that operate with a license inside the European Union, but outside of Sweden. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moderate party, and as vice mayor and chairman of the Social board in his constituency Gotland before that. Gustaf has fought for the abolition of the Swedish gambling monopoly and the implementation of a licensing system for more than a decade. He is pleased to see that things currently appear to be moving in the right direction. Gustaf resides in Uppsala with his wife Caroline, who serves as vice mayor in the municipality for the Social Democratic party – the traditional rival of Gustaf’s own party. In their leisure time, they enjoy hiking in the mountains of northern Scandinavia.

 

Order your Delegate Pass or VIP (Combo) Package (Delegate Pass +Accommodation) now!

The summit has the support of Tom Horn Gaming and Nordic Gambling as sponsors.

Here is what the participants of the MARE BALTICUM Gaming Summit series are saying:

Sissel Weitzhandler – Chief Risk and Compliance Officer at Play’n GO:

 

It was an honor to take part at Mare Balticum Gaming Summit in Riga last week. The agenda and topics were extremely relevant, as demonstrated by the high level of interest and the entire event was very well organised. It was an absolute pleasure to take part in the forum so well attended by regulators, legal experts, industry representatives and operators where ideas and lessons can be shared and learned. I would like to thank the organisers, the individual panels including my distinguished fellow panelists. I hope to be back again as I believe this is an event one should not miss.

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European Gaming News

Pariplay’s Portuguese Prominence Flourishes through Partnership with Casino Portugal

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Pariplay’s Portuguese Prominence Flourishes through Partnership with Casino Portugal
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Portfolio of industry-leading casino content continues to take over Portugal with latest partnership

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion™ aggregation platform and the Ignite Studio development programme, has today announced it will be taking its presence in Portugal to new heights by partnering with the respected online casino and sports betting operator, Casino Portugal. Through the agreement, Pariplay’s wide breadth of high-quality games, which have already become major hits among Portuguese players, will extend even further by being made available at CasinoPortugal.pt, rounding off a hugely successful 2020 for Pariplay.

Consistent with Pariplay’s ongoing efforts to offer more games to more players in more markets across the globe, bolstering its presence in promising spaces such as Portugal is instrumental.

The agreement will see first-class content from Pariplay’s own propriety game library and the Fusion™ aggregation platform, which have been certified for Portugal and are already live in the market, made available on CasinoPortugal.pt. Hit titles, like Dragons Of The North Deluxe, Wolf Riches, King of The Tirdent Deluxe, Treasure Temple, and Rumble Rhino, all of which are hugely popular in regulated Europe, will complement CasinoPortugal.pt’s existing offering by giving its players access to a whole new assortment of state-of-the-art casino games.

António Laranjo, Co-CEO at Casino Portugal said: “We are happy to be collaborating with leading supplier Pariplay, who have demonstrated their dedication to growth and innovation since the beginning. Thanks to our partnership with them, we’ve enhanced our player offering significantly by introducing an interactive suite of their leading casino games, which have had so much success in this market already.”

Christine Lewis, CCO & MD Malta at Pariplay said: “We are very pleased with how much we were able to broaden our presence throughout regulated markets this year, signing several deals with prominent European operators, including this latest one with Casino Portugal. It’s exciting to see our game studio extend in a country with as much potential as Portugal, and we’re confident that we will continue adding substantial value to the gaming experience for players in this market and many others, as we move forward and expand in 2021.”

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