Latest News
Yggdrasil adds ReelPlay to rapidly growing YG Masters programme

Infinity Reels™ slot supplier gains access to GATI technology to further extend market reach
Popular slots developer ReelPlay has joined Yggdrasil’s YG Masters programme, giving it access to the revolutionary GATI technology to accelerate value creation and global distribution.
Sydney-based ReelPlay is the latest addition to the expanding YG Masters programme which supports partner studios realise their global business strategies and expand in new markets, using Yggdrasil’s proven technology, including GATI.
GATI is a preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardised interface.
All Yggdrasil partners integrated to GATI get access to widespread distribution via the Yggdrasil operator network and the YG Franchise network. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.
ReelPlay boast an extensive portfolio of high-quality slots content which will be offered to a new audience through the YG Masters programme. Included in the portfolio will be the Infinity Reels™ series of games, ReelPlay’s unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. Launch titles will include Atlantis Megaways™ & Giza Infinity Reels™.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “I’m thrilled to announce that ReelPlay have signed up to extend their reach in the market by offering their fantastic games through the YG Masters programme, using our groundbreaking GATI technology.
“At Yggdrasil we hold ReelPlay in high regard for their innovation, quality and ability to deliver brilliant and engaging games. We look forward to growing this partnership over the years to come.”
David Johnson, CCO at ReelPlay, said: “We’re delighted to partner with Yggdrasil. We have experienced a swift integration process via Yggdrasil’s GATI technology and anticipate a host of new Operator partnerships able to enjoy ReelPlay games combined with Yggdrasil’s well-known CRM tools.
Latest News
BGC Response to Government Announcement on Football Index

The UK government is going to set up an independent review into the Football Index collapse. The plan for the review is welcomed by the Betting and Gaming Council (BGC).
A spokesperson for the Betting and Gaming Council said: “We strongly welcome this independent review of the regulation of Football Index, up to the point where its operator’s licence was suspended in March.
“Following the suspension of BetIndex Ltd’s operating licence by the Gambling Commission last month, we immediately suspended their membership of the BGC.
“We have been concerned about reports that the Gambling Commission was made aware of issues surrounding Football Index’s business model as early as the start of 2020, something the BGC was not made aware of at the time.
“The top priority remains consumer welfare and we hope that the inquiry leads to vital lessons being learned for the future.”
Asia
Leading EA SPORTS FIFA Online 4 players to compete in ePremier League China

The Premier League, in partnership with Tencent Sports, Tencent Gaming and EA SPORTS, is launching ePremier League China later this month, the first ePremier League event to be staged outside the UK.
Some of the best Chinese gamers on EA SPORTS FIFA Online 4 will represent all 20 Premier League clubs alongside hand-picked content creators and influencers. They will compete together in a group stage to determine who reaches the finals in May. The tournament will be streamed live by Tencent across China and kicks off on Wednesday 28 April.
Premier League Commercial Director Will Brass said: “The EA SPORTS FIFA Online 4 video game series is one of the key channels through which fans in Asia can engage with Premier League clubs and players. After three successful ePremier League seasons in the UK, it is exciting to now be able to take this overseas for the first time and particularly to China – a hotbed for gaming and football.
“We are looking forward to working closely with EA SPORTS and our broadcast partner Tencent Sports to showcase some of the world’s best gamers in action. I am sure it will prove popular with the loyal and passionate supporters of Premier League clubs in China.”
Matches will be played on EA SPORTS FIFA Online 4 (FO4) on PC, which has more than 10 million registered players in China. Each of the 20 Premier League clubs will be represented in the tournament by two local players – one high-ranking gamer on the FO4 leader board and one influencer.
This will include famous esports commentator Guan Zeyuan and the well-known FIFA Online influencer Shen Rongjie.
The clubs will be divided into four groups of five teams, with the winners of each group advancing to a knockout stage. Group-stage matches will be played online, whereas knockout matches will be played offline at Wisdom Bay in Shanghai.
Group matches will take place between Wednesday 28 April and Saturday 8 May. The knockout phase will be held on Friday 14 May, with the Grand Final on Saturday 15 May.
The ePremier League China tournament will further complement the Premier League’s digital offerings in the country, where it has more than eight million followers across its digital and social platforms.
The tournament is being broadcast on Tencent Sports, Tencent Video and Tencent News. It will also be available on Huya, Douyu and Yizhibo.
eSports
Guild Esports Signs Rocket League Creator D7RL

Newest addition brings the first French-Language creator to the #GuildGang
Today, Guild Esports announces the signing of European leading Rocket League content creator Dawson “D7RL” Berbuntes, which continues to strengthen Guild’s Rocket League offering.
After the professional team’s recent RLCS European victory, Guild has diversified its entertainment offering with a French-language creator; launching in partnership with Subway, Guild has ensured it will continue to create authentic content and support local-market creators all around the world.
At 20 years old, ex-professional player D7RL has established himself as one of Europe’s biggest Rocket League content creators. After playing three years professionally, D7RL turned his focus to content creation and has since seen incredible growth. He has over 350,000 combined followers across Twitch, YouTube, TikTok, Instagram & Twitter, and has grown over 40% since January 2021.
D7RL’s largest concentration of fans is on his YouTube channel, where he has over 173,000 subscribers and has amassed an incredible 6.3 million views in the last 30 days alone, which is a 42% increase month on month.
The signing of D7RL follows a string of other creator signings designed to bring Guild fans the very best entertainment, including Nihachu, Snowmixy, Stevie White, Gee Nelly, TN25 & SoMarcus.
Carleton Curtis, Executive Chairman of Guild Esports, said: “I’m incredibly proud to welcome the first French-language content creator to Guild. It is imperative that we are able to provide authentic content to audiences in a manner that resonates with them. D7RL allows us to do this to the French-speaking community and we are excited about the content we’ll be able to create together and expand into this market.”
Danny Lopez, Guild’s Director of Brand & Content, commented: “D7RL joining the #GuildGang brings us our first creator in France continuing our efforts towards global expansion. D7RL also bolsters up our commitment to providing the best in class Rocket League content, expect to see some collaboration with our pro-team in the near future.”
D7RL, said: “It’s a great honour to be joining Guild Esports at a time of incredible growth and success, after the professional team’s recent win at the Spring European Regional I can’t wait to take the Rocket League content to the next level.”
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