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How modern technology is changing the casino industry

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How modern technology is changing the casino industry
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Modern-day technology controls and changes every aspect of our lives. From the cars we drive to the homes we live in and even the jobs that we have. We practically have the ability to do anything, instantly. We can switch on the kettle before we even walk through the front door, we can set cruise control and allow the car to drive itself, we can automatically restock our kitchen cupboards before the end of the day – the options are never-ending!

Technology is, of course, transforming businesses at the same time; one industry that has benefitted greatly from technological innovation is the gambling industry. From providing safer casinos to the opportunity to play our favourite casino games from our mobile devices, technology has contributed to an ever-improving casino experience that we can all enjoy. Click here and take a look at the new developments offered by no wagering casinos.

A Virtual Experience

The overall gaming experience is the most important factor of any casino and the virtual reality hype has made its way into the gaming industry, specifically attracting millennials who crave exciting graphics and interactive gaming experiences. In this way, casinos can bring a new audience into the industry that may not have been interested before.

However, the experience of being a gambling enthusiast doesn’t stop there. Many casinos are now looking to use customer data technology to improve other factors of a user’s casino experience, such as booking a hotel room and ordering a taxi. Players are then able to feel comfortable spending more time at the casino as they only have one thing to worry about – hitting that large jackpot!

The technology can also be used to enable players to continue playing their favourite games from the comfort of their hotel room and even order room service while they do so. Apps can provide targeted push notifications of special offers for an even greater customised experience.

Improving Safety

Fraud is a very large threat for all casinos whether they are online or land-based. However, thanks to technological improvements, concepts such as facial recognition have paved the way for vast improvements in spotting scammers and allowing casinos to share that information between them to safeguard their businesses.

Some casinos are even trialling cutting-edge technology that allows them to identify whether a player is underage. The video technology alerts the staff who are then required to check the player’s ID.

Artificial Intelligence is still in its beginning stages within the gaming industry, however, it is currently being used to aid the process of identifying gambling addictions amongst players through behavioural patterns. The system will then automatically freeze or suspend the player’s account.

A casino whenever, wherever

The largest development to the casino industry has been the introduction of mobile casino games and casino apps. It now seems almost impossible to spend an evening in front of the television without viewing an advert for the most recent casino app. The beauty of these mobile casinos is that users can play their favourite games in any location that they desire, whether that’s from the comfort of their own home or during the train commute to work, the gaming never has to stop.

With these apps, casinos can target notifications and special offers for an even better customer experience, as well as easily encouraging more playing time. By putting the slot machines, roulette tables and sports betting literally in our hands, technology has helped to fuel growth in the casino industry.

Conclusion

Changes in modern technology have allowed for massive enhancements within the casino industry, from improving safety to changing the way we experience playing our favourite games, making online casinos even more thrilling than ever before.

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REEVO onboards Playson as platform partner

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REEVO, the B2B content and aggregation platform, will integrate Playson casino content to its expanding roster of platform partners.

Playson, one of the industry’s leading games providers, will add its portfolio of 85 omnichannel casino games to the REEVO platform enabling it to extend its distribution to REEVO operator partners who will gain access to an even more diverse content offering.

REEVO, alongside creating a growing list of proprietary games, is onboarding a rapidly accelerating range of the industry’s leading content suppliers to provide operator partners with a comprehensive selection of the most diverse suite of games – all through a single API integration.

Petra Maria Poola, Head of Sales, Reevo, said: “Playson have become a household name as one of the leading games providers in our industry in recent years so to add their content to our platform was a no-brainer, providing our operator partners with even more best-in-class titles.

“REEVO’s platform growth is phenomenal and we are building something special that brands will not want to miss out on and that will take their casinos to the next level.”

Tamas Kusztos, CCO at Playson, added: “We are delighted to partner with REEVO. Playson is always looking for exciting  partnerships to drive the expansion of our presence in a market, and the deal with REEVO underlines this direction perfectly.”

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Germany’s Best Employer 2023: GAMOMAT earns top place

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GAMOMAT, one of the leading independent software developers for slot games, was recognised at the “Germany’s Best Employers 2023” competition, held yesterday evening at the Flora Cologne ballroom.

Out of more than 900 participating companies of all sizes and sectors, GAMOMAT made it into the top 100 and achieved an outstanding 13th ranking. This achievement points to the strength of GAMOMAT’s value-oriented corporate culture and confirms the company’s continued success story.

The evaluation process for the “Germany’s Best Employers 2023” competition was voluntary and independent. GAMOMAT’s employees were surveyed anonymously, assessing important factors such as leadership, trust, recognition, support, care, cooperation, team spirit, and identification with the company. Additionally, the company’s management provided information about their personnel and management procedures and measures.

“Our philosophy of ‘Good Work’ is very important to us. The quality of communication and collaboration has the highest priority for us, especially because we’ve adopted a hybrid and highly flexible working model. In this respect, the excellent ranking achieved in ‘Germany’s Best Employer 2023’  competition showcases what is experienced at GAMOMAT everyday. It makes us proud as a team and gives us momentum for our current and upcoming projects,” said Dr Alexandra Krone, Managing Director of GAMOMAT Development GmbH after the event.

GAMOMAT’s competition standing highlights the company’s commitment to providing an exceptional workplace culture that values its employees. The company’s encouragement of respectful interactions and promoting a supportive work environment has led it to being known as one of the best employers in Germany. The recognition achieved by GAMOMAT provides momentum for the company’s current and upcoming projects, solidifying its reputation as a dynamic and successful organisation.

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IGT Signs Deal with Gift & Go

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International Game Technology PLC (IGT) has announced that it has signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE casino management system the option to add Gift & Go’s on-demand gifting technology platform to their slot machines’ service window or secondary display via IGT’s M5 content management technology. When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.

“IGT’s agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs. We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests,” said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.

“Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate,” said Jon Reuben, Gift & Go Co-CEO.

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