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Midnite integrates HooYu to deliver esports betting customer sign-up KYC journey

George Miller

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Gaming operators losing up to 30% of customers during onboarding journey new report from HooYu reveals
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HooYu selected to power customer sign-up and KYC journey for young & global esports customer demographic   

Leading KYC and customer onboarding specialist, HooYu, today announced a partnership with esports betting operator, Midnite, to power their customer sign-up and KYC processes.

Midnite is a UK Gambling Commission regulated esports betting operator that enables customers to watch and bet on the latest CSGO, Dota 2, and LOL matches and tournaments.

Whilst esports betting has enjoyed a meteoric 2,922% rise in GGY from March 2019 to March 2020[1], its younger and more geographically diverse customer base brings with it challenges to be able to quickly and smoothly check customer age and identity before gambling can take place.

As a new gaming operator designing its platform from the ground up, Midnite selected HooYu to provide a range of database check, ID document validation, facial biometric and identity confidence scoring technology.  As well as orchestrating the KYC technology behind the scenes, HooYu also embeds UI and UX tools in the Midnite sign-up process to guide users through the sign-up process and maximise customer acquisition success rates.

“Our partnership with HooYu has enabled us to rapidly expand our growth operations while maintaining the highest levels of integrity”, said Sujoy Roy, Marketing Director for Midnite. “As an esports bookmaker, our registration process must be fast and accurate to satisfy the demands of our gaming audience. The new KYC integration with HooYu has allowed us to begin acquiring customers outside of the UK, while maintaining the same quality of customer experience we are known for.”

Ian Smith, Commissioner at the Esports Integrity Commission said, “Esports is the fastest growing part of the egaming industry in these challenging times and it’s great to see regulated operators like Midnite ensuring safe and fair esports betting experiences instead of users going to unregulated offshore sites.”

David Pope, Marketing Director at HooYu said, “With a younger and more geographically diverse esports demographic, the HooYu digital KYC journey is ideal.  Younger, digitally savvy users are whisked through the HooYu journey and our language detection tools automatically serve the HooYu UI in the default language making is easier for users to understand what they need to do pass KYC and bet on their favourite game.”

eSports

Voodoo Ranger Becomes Official Beer Partner of Dignitas

Niji Narayan

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Voodoo Ranger Becomes Official Beer Partner of Dignitas
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Voodoo Ranger has become the Official Beer Partner of the esports organisation Dignitas.

The partnership marks the first in esports for Voodoo Ranger and features community-centric social, digital, and future on-location activations with the goal of connecting Dignitas’ vibrant fanbase through the organisation’s content creators and athletes.

Through the partnership, Voodoo Ranger and Dignitas will collaborate on exciting new content to celebrate Dignitas’ passionate esports fans and community. In Voodoo Ranger Community Game Nights, streamed live on Twitch, Dignitas athletes and content creators will square-off in battles of bragging rights and brews. Dignitas will also hold a series of fan-focused Happy Hours and release original content, celebrating the special connection between gaming fans across the world and the future of the global esports community. Dignitas and Voodoo Ranger will continue to connect gaming fans and athletes at live, in-person events in the future; offering opportunities for tasting, sampling and celebrating.

“Our partnership with Dignitas is an amazing chance to support a team and community that loves beer and all things gaming and esports but includes the community support and initiatives that we as a brewery also hold extremely close to our hearts. Cheers!” Patrick Morgan, Voodoo Ranger Community Manager, said.

“Aligning with a brand that values bringing people together as highly as we do makes Voodoo Ranger a natural fit. Community is the lifeblood of esports and gaming, and we’re proud to partner with a brand dedicated to uplifting and celebrating the lives and moments we all share together,” John Spiher, Vice President of Partnerships at Dignitas, said.

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eSports

BLAST Premier extends broadcast reach for 2021 season with eight new media deals

George Miller

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BLAST Premier extends broadcast reach for 2021 season with eight new media deals
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Media deals include linear TV channels SportsMax, Nordic Entertainment Group and BOLT+ after increased viewership in 2020

Esports tournament BLAST Premier has extended its international broadcast reach with eight new media rights deals for the rest of the 2021 season.

TV channels SportsMax, Nordic Entertainment Group and BOLT+, among other new deals, will take the world’s leading Counter-Strike tournament series to a number of new regions around the world, including: Latvia, Estonia, Lithuania, Iceland, Canada, Kosovo, Pakistan, Sri Lanka, India and the Caribbean.

The new rights partnerships will extend the esports media network’s portfolio of media rights to over 35 partners, meaning BLAST Premier will be shown in 18 different languages and across 157 territories.

The announcement highlights a period of growth for BLAST’s TV and online distribution footprint after a year of increased viewership for esports. Newszoo’s 2020 report estimated a year-on-year increase in the total esports audience by 11.7% to just short of 500 million people, while revenue from media rights and sponsorships ($822.4m) was expected to account for three-quarters of the total market.

Last season, BLAST Premier enjoyed increased viewership and more than 83 million hours of content watched across all seven of its Counter-Strike tournaments while posting the most watched CS:GO online match of all time during the Global Final.

Alexander Lewin, VP of Distribution and Programming for BLAST, said: “We are thrilled to see so many new partners join the BLAST network of leading TV and online channels. These deals will offer even more fans the opportunity to tune in to watch BLAST Premier from around the world, which is now accessible in over 150 territories and 18 languages. We expect to continue our path of expansion during an exciting period of viewership growth at BLAST Premier and in esports.”

BLAST Premier is a global Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line.

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eSports

Formula 1® announce female-only qualification route for F1 Esports Series Pro Championship

George Miller

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Formula 1® announce female-only qualification route for F1 Esports Series Pro Championship
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Formula 1® has today announced plans for the F1® Esports Series Women’s Wildcard, a female only qualification route into the Pro Exhibition, where F1® teams will be scouting talent to add to their rosters for this year’s Pro Championship, which will start in the autumn.

The Women’s Wildcard will be open to female competitors only, where drivers will compete to set the fastest lap times on the official F1® 2020 video game, developed by Code masters, across a one week window in early May (3-9). The participant who sets the fastest time will be invited to take part in the Pro Exhibition later that month, an online combine where the next generation of Esports drivers will showcase their talents in a series of in game assessments, testing their abilities for the ten F1 ® Esports teams to assess and potentially choose for their Pro Championship rosters. The Pro Exhibition show featuring the Women’s Wildcard qualifier will be broadcast on Thursday 27 May on the official Formula 1 YouTube, Facebook, Twitch, Huya (China) channels.

Whilst previous F1® Esports events, such as the Virtual Grands Prix, have had female participants, there has never been a female driver competing in the professional ranks of the F1® Esports Series. This is the first female only competition the sport has run, which Formula 1 ® hope will encourage more drivers from the passionate and talented female sim racing community to engage with the F1® Esports Series at a grassroots level, in the hope of becoming the first ever female driver to be signed by an Official F1 ® Esports Series Team.

The introduction of the F1® Esports Series Women’s Wildcard follows the reaffirmed commitment to improving diversity and inclusion Formula 1 ® has made as part of the WeRaceAsOne initiative for 2021 and beyond.

 

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