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Gaming Innovation Group signs with Slotbox Limited, a creation of Ireland’s leading casino group

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Gaming Innovation Group - Annual Meeting of Shareholders
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Gaming Innovation Group Inc. (GiG) has today signed a long term agreement with Slotbox Limited (Slotbox), for the provision of GiG’s iGaming platform (PAM), omnichannel solution and frontend development to launch their new online casino.

Slotbox is founded by the leading Gaming & Casino operator in Ireland, which are based in Dublin with eight locations across the country. Their casinos are the premier destination for all players’ gaming needs, with a variety of the latest gaming options to choose from. The Casino operator provides an exceptional gaming experience to their customers having built on a foundation of delivering 5-star customer service, innovation and best-in-class products. A large part of this success can be credited to their focus on cutting edge technology coupled with effective and data-driven marketing. In reflection of this, the group has chosen Gaming Innovation Group to drive its digital transformation and deliver its online offering under the name Slotbox. Slotbox will be taking GiG’s leading omnichannel solution bringing together their online and offline worlds, from a single point of registration, through to a shared wallet and loyalty system providing their players with a seamless experience while navigating between the two.

The agreement is based on a combination of fixed fees and revenue share structure. The casino offering is expected to go-live by the end of 2020, and this partnership is expected to make a positive contribution to GiG’s revenues from 2021 onwards.

John Doyle, Head of Marketing at Slotbox says: “Slotbox is founded by a team with extensive experience in the gaming industry and has strong retail operations in Ireland. At Slotbox, we are focused on building loyalty and value with our customers through a combination of excellent digital products, operational excellence, technological leadership and great service. With our customer-first approach, we became Ireland’s most popular casino chain. We look forward to continuing to innovate and build on that success with GiG, and deliver a first-class omnichannel experience for our players. In addition, we aim to be an industry leader in the area of professional development for our employees.

Richard Brown, Chief Executive Officer of GiG says, “Partnering with Slotbox, who has extensive experience and presence across the Irish retail casino gaming market, provides a great opportunity to both parties. We look forward to delivering their online solution and omnichannel experience to their customers. I am confident that the two companies’ alignment in player first focus will drive a top class product and further enhance GiG’s track record of extending land-based gaming operations online.

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SOFTSWISS Jackpot Aggregator Starts Partnership With Abocasino

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SOFTSWISS Jackpot Aggregator Starts Partnership With Abocasino
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The SOFTSWISS Jackpot Aggregator grows its client portfolio by starting a partnership with Abocasino. This collaboration will allow the online casino to enhance player engagement and gain deeper insights into their player community by launching jackpot campaigns.

Abocasino is an online casino rapidly gaining popularity. It is registered and operated under the laws of Curacao. Abocasino has an extended loyalty program for VIP players, a comprehensive portfolio of games, as well as live casino titles.

For a new partner, the Jackpot Aggregator has launched a jackpot promotion named ‘Call of jungle’. It is a progressive jackpot campaign with three independent levels: Mini, Middle, and Mega. Lastly, an online casino will award a prize ranging from 50,000 to 100,000 EUR.

This jackpot campaign not only increases player activity but attracts and retains new users. It will give Abocasino a deeper understanding of its audience’s playing behaviour and interest, and will facilitate the development of a promotional campaign that piques the interest of several player segments.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, commented: “Both the SOFTSWISS Jackpot Aggregator and the client side have done a high-quality job of launching the jackpot campaign, particularly on the design of the ‘Call of jungle’ jackpot. Abocasino has dedicated solid attention to all the details and we are confident that this will benefit the online casino. I am sure we have a long and productive collaboration ahead of us.”

“We are delighted to work with the SOFTSWISS Jackpot Aggregator team. They confidently prove their professionalism and expertise, and always complete goals promptly. The jackpot campaign will be a new round of development for our casino,” noted Abocasino Team.

The SOFTSWISS Jackpot Aggregator lets its clients launch jackpot campaigns with different prize tiers. The tool helps online casinos to set up new jackpot promotion projects in line with their business goals. The first results of the Jackpot Aggregator campaigns showed that almost 70% of casino players make more daily wagers after participating in jackpot campaigns. 

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Latest News

BINGOTON: PADDY POWER PRESENTS A DRAMA…WITH BALLS

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Mischievous betting brand Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative agency Octagon for their latest ad campaign. 

“Bingoton” was formally rolled out in a fashion befitting the brand’s proverbial bingo debutante today (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first showing on ITV this evening during Coronation Street.  

The commercial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a selection of ‘gentlemen callers’, cleverly creating a humorous parallel with the perils of modern-day dating.  

According to Josh Green, Executive Director at Octagon, this was the ideal comical conduit to convey the Paddy Power Bingoproposition:  

“In the simplest terms, bingo is drama with balls. That’s how the idea of Bingoton was born.” 

Tom Muldowney, Head of Gaming Marketing with Paddy Power adds:   

“We wanted to make a ballsy ad and Miss Bingoton felt like the perfect leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who sent her (Charles) Dickens pix. He remains on the cutting room floor.”    

The advert opens with stunning views of high society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s quickly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.   

  Suitor Number 3 is quickly dispatched in an equally decisive manner, having been judged by Miss B to be “catfishing again” after she takes in his dated and unrecognizable profile painting.  

Trying his luck next is Suitor Number 66, a handsome gentleman from Essex who only has eyes for his own reflection.   

“The only way is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s latest campaign comes with all the easter eggs punters have come to expect from the mischievous brand, who manages to marry drama (and balls) to make it a perfect match.   

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Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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