Connect with us
BGaming
Playson

Latest News

SportCaller launches Free Or 4 with William Hill to ramp retention on UK football

Published

on

SportCaller launches Free Or 4 with William Hill to ramp retention on UK football
Reading Time: 2 minutes

 

Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator

SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.

Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.

The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.

Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.

The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.

Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.

“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”

Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.

“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”

Latest News

PRAGMATIC PLAY ROLLS OUT BINGO PROGRESSIVE DROP POTS

Published

on

PRAGMATIC PLAY ROLLS OUT BINGO PROGRESSIVE DROP POTS
Reading Time: < 1 minute

 

Pragmatic Play, a leading content provider to the iGaming industry, has launched a brand-new progressive network collection of jackpots called Drop Pots.

It is an exclusive multilayer jackpot feature, offering three different jackpots with different offerings, USPs and strategies.

The new feature is only available on a dedicated Pragmatic Play network room, giving operators a unique, dynamic feature unavailable elsewhere in the market.

The progressive jackpots can be won in different ways – in the Mini Drop Pot it is able to be won multiple times daily through incrementing the ball call.

The Midi Drop Pot can be won more than once a day by staying at a specified ball call until a certain time and offers a significantly increased chances of winning during the promotional period.

The Maxi Drop Pot is guaranteed to be won once a day, at a specific time. Once this drops, the value will reset in preparation of the next day’s game.

The innovative Drop Pots follow the release of recent summer-themed creation, Beachball Blast.

Claire McDaid, Vice President of Bingo Operations at Pragmatic Play said: “This is one of our most thrilling concepts to date. Drop Pots is an exclusive feature that gives players opportunities to win more often and with bigger amounts. By having each of the three jackpots behave differently, there’s guaranteed excitement for the players every time they enter the Drop Pots room. We’re confident bingo players will love the extra anticipation as well as knowing there’s a maxi jackpot certain to drop every night.”

Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Virtual Sports games as part of its multi-product portfolio, available through one single API.

Continue Reading

Endorphina Press Releases

Endorphina joins together with Betpoint Group!

Published

on

Endorphina joins together with Betpoint Group!
Reading Time: < 1 minute

 

Endorphina has just partnered with Betpoint Group, a strong entertainment company headquartered in Malta, specializings in the online betting and casino industry.

We can expect this partnership to be mutually successful, allowing opportunities to flourish on both ends. Betpoint Group also has its own Malta Gambling License, solidifying their presence in this market. In addition, its casino brands have a global focus and strong influence in many competitive markets. Now with having access to Endorphina’s games to their client base, Endorphina will get great exposure within these markets as well as providing Betpoint Group’s players with outstanding and proven entertainment.

Zdenek Llosa, Senior Sales Manager at Endorphina, shares a few words about the new partnership:

“We at Endorphina are very happy to join forces with the prominent operator Betpoint Group. Their brands are developed specifically for casino fanatics and we feel confident that our portfolio of games including our latest Hell Hot 20 and 2021 Hit Slot will be well received by their customer base.”

Marcus Silva, Casino Manager at Betpoint Group, also adds:

“Our brands are tailored for players to have a unique and great gaming experience. Partnering with the best game providers in our main markets is our commitment in order to achieve this. Therefore we are delighted to strengthen our offering with Endorphina games and we are confident that their games will appeal to our players.”

Continue Reading

eSports

BETBY ADDS CRICKET TO BETBY.GAMES ESPORTS PORTFOLIO

Published

on

BETBY ADDS CRICKET TO BETBY.GAMES ESPORTS PORTFOLIO
Reading Time: < 1 minute

 

Innovative sports betting provider BETBY has bolstered its ever-growing Betby.Games portfolio with the addition of Cricket tournaments to its esports range.

With both T10 and Twenty20 formats on offer, BETBY’s unique AI-driven product aims to bridge the gap between reality and the virtual space with its realistic gameplay and iconic locations.

Players can count on seeing their favourite cricket grounds in action across a wide range of competitions, including the Indian Premier League, the Big Bash League and the World Cup.

Numerous opportunities will be available on request as BETBY seeks to continue growing its presence in India, including One Day Internationals, Test matches and even opportunities to become a sponsor for one of the leagues.

Cricket is the latest title to be added to the supplier’s impressive selection of products, which includes an innovative version of the world-renowned esports title Rocket League, as well as classic competitions like eFighting, Tennis, Football and Basketball.

BETBY’s comprehensive offering continues to go from strength to strength as the provider looks to broaden its product portfolio.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We are delighted to announce Cricket as the latest market to be added to our AI-focused Betby.Games collection.

“Our client-centric approach to business has really facilitated the expansion of our platform over the past 12 months, enabling us to tap into the staggering growth of the esports industry and provide truly exceptional gaming experiences.”

The entire BETBY esports collection can be smoothly and swiftly integrated for an operator via an API integration.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.