eSports
Guild Esports Signs Sponsorship Deal with European Tech Firm

Guild Esports, a U.K-based esports organisation co-owned by David Beckham, has signed a three-year, £3.6m sponsorship deal with a financial-technology company based in Europe. The name of the sponsor is not revealed yet.
As per the deal, the sponsor will pay a guaranteed annual fee of £1.1m in the first year, £1.2m in the second year and £1.3m in the third year, equalling a total of £3.6m guaranteed over the three-year term.
The name of Guild’s new sponsor will be unveiled at a “global event” on November 22.
“We are delighted to announce our first major sponsorship deal which will generate significant revenues for the Company. The rapidly growing mass popularity of esports is attracting considerable interest from advertisers and consumer brands, which has generated a strong pipeline of potential business for Guild,” Carleton Curtis, Executive Chairman of Guild Esports, said.
The deal will enable the sponsor to promote its brand and logo through placement on team jerseys, digital overlays on the live-streams of Guild players, as well as other marketing initiatives.
-
Interviews4 days ago
Crash Test for iGaming Projects: SOFTSWISS on Why High Load Performance Defines Operator Success
-
Asia4 days ago
MelBet Announces Monami Ghosh as its New Brand Ambassador
-
Blockchain4 days ago
Best Crypto Casinos: Top 5 Crypto Gambling Sites To Play In July 2025 (BTC, Ethereum, Litecoin, Etc)
-
Interviews4 days ago
HIPTHER Community Voices: Interview with CEO of Media 24 Martins Lasmanis
-
Latest News4 days ago
East Meets Bet: Comparing Online Gambling Trends in Europe and Thailand
-
Compliance Updates4 days ago
Ratification of the 2026 Betting Framework for LA FRANÇAISE DES JEUX, Incorporating Excessive Gambling Mitigation Strategies
-
Latest News4 days ago
Logifuture enters high-growth Croatian market with Mozzart partnership
-
Compliance Updates4 days ago
Gambling Regulator of Ireland Publishes Licensing Application Guidance