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Playtech Extends Greece Footprint with Novibet Deal

Niji Narayan

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Playtech Extends Greece Footprint with Novibet Deal
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Playtech has announced the launch of its Casino and Live Casino software with Novibet. This multi-market deal sees Novibet initially adding a dedicated Playtech Casino tab and Live Casino offering in Greece, with the UK and Italy to follow shortly thereafter.

“We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering,” Nikos Olympitis, General Manager of Novibet said.

“We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading Casino and Live Casino content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets,” Yori Arami, Commercial Director of Playtech, said.

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Kindred Group Expands RG Commitment with Middlesbrough FC

Niji Narayan

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Kindred Group Expands RG Commitment with Middlesbrough FC
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Kindred Group has agreed a community initiative with Middlesbrough FC to promote responsible gambling message to the club’s foundation and supporters.

Kindred Group is committed to promoting responsible gambling messaging via the front of shirt logo and any LED and digital advertising or marketing and their commitment to the community is expanding with this initiative.

Kindred Group has already donated their naming rights for the club’s third kit to MFC Foundation and that relationship will be further strengthened with the players wearing Foundation warm-up t-shirts for a further three games this season.

A percentage of advertising rights are being donated to the Foundation and there is an increased commitment to supporting community-based initiatives.

Kindred has also pledged to donate a percentage of their hospitality and merchandising rights to the club’s fans and this will be available via competitions and giveaways.

Boro head of commercial Lee Fryett said: “We’re delighted in agreeing this MOU. This will offer increased opportunities for both our Foundation and our fans and is also a commitment to responsible gambling messaging. The three key pillars of the MOU and are community, supporters, and marketing and Kindred Group have made a real commitment to show their support for this.”

Neil Banbury, General Manager of Kindred Group UK, said: “We are proud of this ground-breaking agreement reached with Middlesbrough Football Club. It is another example of our deep commitment to developing a new model for football club sponsorship.

“The agreement acts as a baseline for our collective work in ensuring our sponsorship benefits both the club and its communities. Kindred Group is leading the industry on this approach – and we are excited to see the partnership continue to develop in the coming months.”

Helena Bowman, Head of MFC Foundation, said: “We are delighted with the ongoing commitment from Kindred to our local community. At MFC Foundation we aim to make a difference by using the power of the football club badge to raise aspirations and positively change lives.

“Kindred’s dedication to supporting our community initiatives will help enhance the work of the Foundation and allow us to reach even more people through our programmes.”

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NOVOMATIC Ranks High in ESG Rating Reports

Niji Narayan

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NOVOMATIC Ranks High in ESG Rating Reports
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Recent ESG ratings by leading rating agencies acknowledge NOVOMATIC’s comprehensive efforts in managing Environmental Social Governance (ESG) factors with excellent risk and performance ratings. In this year’s Sustainalytics ESG Risk Rating, NOVOMATIC has got the third rank.

As a clearly measurable and transparent asset, similar to financial performance, ESG has become an important element of evidence for investor and other financial stakeholder decisions. Companies have come to clearly acknowledge the significance of efficient ESG commitments and performance improvement in their long-term strategy.

In April, ESG ratings firm Sustainalytics assessed NOVOMATIC AG to be at “Low risk of material financial impacts driven by ESG factors.” NOVOMATIC received an ESG Risk Ratings score of 18.8, placing it third among 80 international gaming companies rated by Sustainalytics and among the top 100 rated companies in the wider consumer services industry globally.

Rating agency ISS ESG also rates NOVOMATIC AG among the Electronic Devices & Appliances industry’s top tier with a “C“ rating and a decile rank of 4 in a rating dating of June. VigeoEiris Rating attests the company rank 19th out of 43 versus its European peers in the Technology-Hardware Sector in the V.E’s ESG Assessment. NOVOMATIC AG receives “A” RepRisk Rating (www.reprisk.com) on a scale of D to AAA denoting “Low ESG Risk Exposure” based on RepRisk ESG data science.

“The consistently very positive assessments by leading international ESG rating agencies prove that our efforts to improve our non-financial performance and reduce risks related to Environmental Social Governance are being widely noted as above gaming industry average. We are very much aware of our responsibilities in terms of corporate governance as well as of the social and environmental impact of our business, and we work hard to take a proactive approach by implementing sound principles and best practices. For NOVOMATIC, topics like Responsible Entertainment, reducing the environmental footprint and occupational health and safety are part of our business philosophy,” Johannes Gratzl, Member of the Board of NOVOMATIC AG, said.

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New Research Says VR Consumer Content Revenue Will Exceed $7 Billion in 2025

Niji Narayan

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New Research Says VR Consumer Content Revenue Will Exceed $7 Billion in 2025
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A new report from Juniper Research has found that consumer virtual reality content will bring over $7 billion in revenue in 2025, an increase of over 160% on the $3 billion it is expected to generate in 2020. The primary driver for consumer content in this space will be console gamers, which will account for 41% of revenue generated in 2025.

The new research, Virtual Reality Markets: Platform Trends, Market Analysis & Forecasts 2020-2025, expects console content revenue to be buoyed by a presence from larger developers that are often absent in most other VR platforms. The report also notes that standalone VR will be the fastest-growing user base in the next five years; taking over from smartphone-based VR, which will stall, following the exit of Google and Samsung from the market last year. Juniper Research expects mobile VR to decline over the next five years, with only 1.2 million headsets in use by 2025.

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