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IMG ARENA further expands basketball portfolio with long-term LBA deal

George Miller

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IMG ARENA further expands basketball portfolio with long-term LBA deal
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Agreement includes official fastpath rights & worldwide betting rights

IMG ARENA, a leading sports betting service and content hub, has secured the worldwide betting rights for the next five years with Lega Società di Pallacanestro Serie A (LBA), the top tier of Italian basketball.

The relationship will cover all the LBA events and began with the recent 50th anniversary of the prestigious Supercoppa won by A|X Armani Exchange Milano.

In addition, IMG ARENA will become the official partner for the LBA’s fastpath data, allowing it to boost commercial opportunities with sportsbook partners, while ensuring the integrity of the proprietary, licensed data and its distribution.

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “We are delighted to start our alliance with the LBA. Basketball has a broad geographical following that makes it one of the world’s most popular sports.  We are committed to investing in elite leagues like the LBA as part of our promise to provide the highest quality content for our sportsbook customers.”

Umberto Gandini, President of LBA, said: “We take great pleasure in announcing the new partnership with IMG ARENA, who have a proven reputation of working with federations and leagues to both develop and protect sports via their innovative products and solutions. We understand the benefits of a long-term relationship and in IMG ARENA we have found a partner to help grow and future-proof our sport.”

Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, the PGA TOUR, European Tour, the FA Cup and Serie A.

Central Europe

Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards

Niji Narayan

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Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards
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Fortuna Zakłady Bukmacherskie has won the Best Bookmaker title at 2020 edition of Legalni Bukmacherzy’s Polish Bookmakers Awards.

The Polish arm of Czech gambling group Fortuna Entertainment Group took home the Best Offer and Responsible Bookmaker titles too and claimed a joint Best Marketing prize with forBET.

Also, Fortuna employee Igor Kośliński was honoured with the Best Affiliate Manager Award as the bookmaker swept five awards out of eight different categories.

A total of 12 categories were included at this year’s Awards, with the nominees and winners decided by a group of top experts within the Polish betting and gaming industry. Meanwhile, the winner of the Customers Choice Award was voted by the players as legalnibukmacherzy.pl.

Adam Bieliński, CEO of iGamingNuts – the company behind Legalni Bukmacherzy, said: “The previous year was very specific. All of the assumptions concerning acquisition and marketing strategies had to be changed due to the cancelation of major sports events and suspension of games in top leagues.

“The whole industry approached the subject in a creative way – the bookmakers extended their offers, introduced new marketing activities, and most importantly, they did not abstain from improving their products.”

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Baltics

Slotmill certified for Estonia and Latvia

George Miller

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Slotmill certified for Estonia and Latvia
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The Slotmill games have been certified to meet the regulation in Estonia and Latvia. The games can be obtained either through a direct integration or via distributors.

Jamie Boyle, Product Manager at Slotmill, said: “We are delighted to have our games approved for these markets thereby extending our reach at the same time as it solidifies our commitment to meet local regulations.”

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Latest News

iSoftBet confirms content partnership with EGT Digital

George Miller

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iSoftBet confirms content partnership with EGT Digital
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iSoftBet, the award-winning online games supplier and content aggregator, has agreed a partnership with EGT Digital that will see the provider integrate its high-quality gaming content packed with innovative proprietary and licensed features.

EGT Digital customers will have access to iSoftBet’s best performing games, including latest hit, Aztec Gold Extra Gold Megaways™, Gold Digger and Queen of Wonderland Megaways™, part of the supplier’s vaunted Twisted Tales series.

The agreement is the latest content collaboration by iSoftBet, which has rapidly expanded its footprint in jurisdictions all over the world in recent months, with EGT following SkillOnNet and Rootz to offer the provider’s products.

All iSoftBet games also come with the supplier’s market-leading suite of player engagement solutions, iNgame, which are proven to drive player retention.

iSoftBet is active in 19 regulated markets across the globe and provides some of the biggest operators with the best performing casino games and the quickest route to market.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re consistently integrating with leading partners to integrate our slots portfolio and we’re thrilled to agree terms with EGT Digital.

“Rapidly expanding our regulated market footprint is a prime focus for us and something we can achieve further through this agreement.”

Alexander Botov, CEO at EGT Digital, said: “Our partnership with iSoftBet provides us with the opportunity to offer our customers an unforgettable igaming experience and we’re looking forward to a great start to the New Year.”

iSoftBet recently launched its new brand manifesto, outlining its focus on ‘Serious Fun’, with intentions to place its people, partner and players at the heart of all it does in its quest to create amazing gaming experiences.

 

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