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YG Masters partner DreamTech Gaming releasing Elemental Princess using GATI

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YG Masters partner DreamTech Gaming releasing Elemental Princess using GATI
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Yggdrasil, the leading worldwide publisher of online gambling content, has released its latest YG Masters game, Elemental Princess in partnership with Dreamtech Gaming.

The program’s most recent title transports players to the serene landscapes of the Far East, as four elemental princesses harness the powers of their chosen element to gift players with rewards.

The game has been configured using Yggdrasil’s pioneering GATI technology, which is used by all YG Masters partners, allowing developers to employ the preconfigured, regulation-ready, standardised development toolkit to create cutting-edge content.

Rapid distribution across Yggdrasil’s entire distribution network enables all YG Masters partners to scale and accelerate their global growth strategies.

The 25 payline slot sees each princess have their own power, which can be triggered on any spin. Earth Princess spins see all Wilds on the reels become Earth Princess Wilds, while any high-paying symbols which are adjacent to these Wilds are also transformed.

The Water Princess can add up to 10 Wilds to the reels in random positions, while the Fire Princess adds a win multiplier of up to 10x. The Air Princess can turn all Wilds into Air Princess Wilds while also adding a Floating Mega Wild, which can be up to 3×3 in size.

If the bonus feature is triggered by landing three or more Scatter symbols, or by the Lucky Feature Trigger, then the powers of the princesses are magnified. At the start of the feature, a princess is selected at random, with her power lasting for the duration of the spins.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: Elemental Princess brings the powers of all four key elements together as players look to harness the Princesses’ abilities to win huge amounts.

“Our partnership with DreamTech Gaming has seen thrilling additions to our portfolio already and this looks set to be yet another hit added to the growing YG Masters offering.”

Thomas Lu, CEO of DreamTech Gaming, said: “This is our third release as a YG Masters partner and adds a different perspective after Ice and Fire and Medusa: Fortune and Glory.

“With helpful guardians of the elements on hand, players will enjoy their journey across the game and hopefully find bountiful riches throughout. Being part of the YG Masters initiative has allowed us to flourish over the course of the year and we’re already looking forward to the release of our next title.”

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iSoftBet goes live with Eyas Gaming

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iSoftBet, part of IGT PlayDigital, has established a partnership with experienced operator Eyas, to provide the brand with its high-quality gaming services and products.

The agreement will see several of iSoftBet’s high-quality titles and third-party gaming content go live across Eyas’ network, allowing its customers to enjoy some of the most engaging gaming experiences on the market.

Founded in 2020 by a group of iGaming industry veterans, Eyas is a UK-facing operator with a well-rounded team comprising of IT development, marketing, and customer operations, backed by the Gauselmann Group – Germany’s leading land-based slots manufacturer and arcade operator.

The deal further reinforces the impressive commercial success that iSoftBet has experienced in recent months, having established deals with experienced operators Lowen Play, Alphabet and Casino Interlaken.

Lars Kollind, Head of Business Development at iSoftBet, said: “Off the back of this comprehensive partnership, Eyas’ customers are finally able enjoy our impressive proprietary games selection and third-party offering.

“Our pioneering games will now feature across Eyas’ sites – including Merkur Slots and Merkur Casino in the UK – and reach new audiences, helping us on our mission to further awareness about our multifaceted portfolio.”

Jack Anthony, Head of Product at Eyas, said: “We are thrilled with the deal that has been established, allowing us to offer iSoftBet’s high-quality slot titles across our various sites.

“We expect our customers to take full advantage of the brand’s efficient aggregation platform, which provides a vast selection of gaming products from a range of the industry’s leading suppliers.”

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GREEN JADE GAMES UNVEILS NEW ARCADE GAME ‘TAP TAP SPLAT’

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New from skill-based arcade games pioneer Green Jade Games comes Tap Tap Splat, a cartoon whack-a-mole style game that allows players to bet on their splatting skills.
Tap Tap Splat invites players to choose a wager amount, then whack as many jelly monsters that pop up randomly on their screen as possible in one minute. Players tap on the targets to gain points and payouts, while avoiding the bombs that will deduct points if they’re detonated.

It’s the latest addition to the Green Jade lobby, which includes a suite of state-of-the art skill-based gambling games like Jade Puzzle, Casino Blocks, Cash Quiz, Cash Smash, Galaxy Wing and Speedy Candy.
The Arcade Lobby offers many different genres of games, from Brick Breaker, to Puzzle, and from Hyper Casual to First Person Shooter. Players can also take advantage of special promotions and track their progress on leaderboards.

Green Jade has spent years researching, developing and building this brand-new vertical in the igaming space. Arcade games offer the same volatility, prize range and hit frequency as slots, but with a completely different interactivity and reward sensation.
Green Jade believes arcade games help operators grow their audience through the acquisition of players who wouldn’t have previously been interested in sports betting or slots, generating increased revenues and more loyal players.

Mark Taffler, Chief Commercial Officer at Green Jade Games said: “Tap Tap Splat says it all really. It’s inspired by end-of-the pier whack-a-mole games, but with a gambling element. Over the past 12 months, we’ve seen a huge growth in the audience for skill-based arcade and we believe that will continue for the foreseeable future. Tap Tap Splat is a great addition to our ever-growing lobby of games. Not just that but it’s a great addition to any Casino’s Lobby.  It stands up vs any slots out there today“

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Gaming

Flexion targets TikTok influencers to give game developers a reliable low-cost return on user acquisition

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Flexion targets TikTok influencers to give game developers a reliable low-cost return on user acquisition
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Flexion Mobile’s influencer marketing agency Audiencly is metamorphosing many of its 6000-7000 top influencers on to TikTok using a disruptive service from Liteup Media.

The recently launched cost per install (CPI) service offers game developers a way to target users on TikTok and works in a similar way to automated ad buying. TikTok is currently the fastest growing social media platform and, importantly for game developers, the best for reaching Gen Z (zoomers) — 10 to 25-year-olds, the biggest audience for many game categories.

TikTok is predicted to reach 1.5 billion monthly users by the end of the year. Over half of them will be zoomers. TikTok is the most engaging social media platform, with an average user session of 10.85 minutes. It is inherently viral which means that even accounts with only a small number of followers can trigger millions of views for the right video.

“TikTok has the potential to reach a whole new generation of game players,” says Adrian Kotowski, CEO of Audiencly, “so it’s vital for developers to include influencers on the platform in their marketing mix. By offering our carefully curated group of content creators the chance to add TikTok to their output, we’re giving our clients instant access to this channel. They retain the same tried and trusted influencer personalities but with Liteup they reach out direct to the TikTok generation.”

Disruptive influencer tech

Liteup automatically connects developers with influencers through its mobile app in a way that precisely matches target audiences. To date, Liteup has focused on micro influencers but there is no limit on the size of an influencer’s audience. This means nano-influencers can sign up, but so can Audiencly’s much higher profile personalities.

The influencers include details of their TikTok followers and the type of content they create when they sign up with Liteup, allowing developers to precisely target the audiences they need to reach. The app-based service tracks influencer followers and advertisers are only charged when a new user installs a game. This allows developers to control spend and performance in the same way as they can with other forms of user acquisition.

Audiencly is wholly owned by Flexion Mobile, a company whose core business is taking Android games and giving them an additional audience and revenue on the alternative app stores. Flexion has just completed a US$500,000 investment in Liteup Media, taking a 20% stake in the company. This is testament to how important Flexion believes TikTok influencers are in game user acquisition.

“Expanding our service for game developers is a major goal for Flexion,” says CEO Jens Lauritzson. “Advertising is no longer enough to raise the profile of a game and influencer marketing is becoming ever more attractive for user acquisition. Liteup’s disruptive service combined with Audiencly’s expertise in influencers is exciting because it fills a need that no-one else is really addressing.”

Investment improves Liteup

For Liteup, the Flexion investment and Audiencly tie-up have significant advantages.
“Flexion’s investment has allowed us to accelerate development significantly,” says Aaron Baker, Liteup’s CEO. “In a matter of months, it has taken us from a minimum viable product to a feature-rich creator app with improved UI/UX, analytics, and an in-app content system. This makes it incredibly easy for influencers and creators to come on board.”

The fragmentation of the market is a big problem for game developers wishing to use influencers as part of their user acquisition mix. By coming together with Liteup, Audiencly is now able to offer access to a broad spectrum of influencers across a number of social media platforms.“

We’re starting to consolidate influencer marketing for games,” says Adrian Kotowski, “allowing UA experts to reach a range of influencer types through a single point of contact. Developers need a reliable return on investment from performance marketing and, with influencers, that’s exactly what we are able to give them.”

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