UK based Algosport, a leading provider of sportsbetting products and services, is pleased to enter into a new agreement with EveryMatrix. The B2B technology provider has become the latest supplier to integrate and launch Algosport suite of innovative BetBuilder products.
Current and future EveryMatrix clients will now be able to benefit from same game multiple functionality across a variety of sports. In addition, EveryMatrix will also be able to offer these services both pre-match and In-Play and cash-out is supported for all betting markets. Unlike some other providers, Algosports proprietary technology is housed within EveryMatrix’s current platform infrastructure, increasing accuracy and robustness, plus reducing the latency and other problems seen with some API or feed-based solutions.
Leigh Herdman, CEO at Algosport, says: “We are really pleased to see our products now live with EveryMatrix clients. Currently we have released our popular soccer and basketball versions, but we are excited to work with the EveryMatrix team to add more sports and features over the coming months”
Ebbe Groes, Group CEO of EveryMatrix, comments: “Algosport are a great partner for EveryMatrix as they share our values of providing innovative products to clients across the globe. We look forward to working together to offer our growing list of sportsbetting clients unique and engaging services.”
Alongside traditional same game multiples for sports such as soccer and basketball, Algosport also developed an innovative solution that EveryMatrix could use for esports versions including FIFA, a first for the industry.
Leigh Herdman, CEO at Algosport, concludes: “The Covid pandemic obviously posed challenges as live sport was largely cancelled. EveryMatrix saw a huge upsurge in the popularity of betting on sports-related esports and we were really proud to be able to update our proprietary algorithms to enable them to offer same game multiples betting options on FIFA, all within a few weeks.”
PartnerMatrix inks new affiliate channel deal with AdmiralBet
PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
EveryMatrix maintains momentum in Q3 2022
B2B iGaming technology provider EveryMatrix announces strong results for Q3 of 2022.
EveryMatrix’s Q3 update shows financial performance ahead of expectations and Gross Profit growth across all business segments (Casino, Sports, and Platform) against the same period in 2021, a strong quarter in sales, two global operator launches, and a strong cash balance.
FINANCIAL PERFORMANCE AHEAD OF EXPECTATION
Gross Profit (Gross Revenue less direct costs to game suppliers) increased by 33% Y/Y in Q3 2022 to €16.8 million (14.9) with a 4-year CAGR of 35%. EveryMatrix is now lapping the full Germany effect, and the strong comparable figures reflect the core business’ continuous growth.
EBITDA increased to €6.4 million (5.2) as the company continues to reinvest positive cash flow into future growth. Key investments remain U.S. expansion and the games segment of the business.
The EBITDA/Gross Profit margin was 38%, growing after successful cost control and profit growth.
RECORD GROSS PROFIT IN CASINO
The casino unit enjoys the best Gross Profit in a quarter (7.7m), with 31% YoY growth.
During Q3, EveryMatrix was awarded the public tender for “Online Casino Games as a Service” to provide the Finnish state-owned gaming and lottery monopoly Veikkaus with a vast library of casino content, including the SlotMatrix Exclusive content.
Ebbe Groes, Group CEO of EveryMatrix, says: “I am pleased to see a fantastic third quarter, with global sales performance and very good financial results. Even more important, we won two new Tier-1 clients in the quarter, Veikkaus in Finland and bet-at-home in Germany and international markets.
“EveryMatrix launched with BetMGM in the U.S. and Morroco’s state-owned lottery MDJS. The Group’s record Gross Profit across all business segments clearly underlines our strong market position.”
KEY MILESTONES IN Q3
- Record traffic from clients on all products, surpassing a total of €100m GGR in September.
- Live in 18 regulated markets on its own RGS, with the addition of Argentina.
- The first U.S. client, BetMGM, went live with SlotMatrix, the Group’s casino content aggregator.
- 2 Tier-1 client wins: bet-at-home turnkey deal and Veikkaus public tender for “Online Casino Games as a Service”.
- Landmark launch with Morocco state lottery, MDJS.
- Launch of our first-ever Crypto Casino project.
- 14 New casino deals signed and 22 new client launches.
- 11 New sports client wins and 18 new affiliate platform deals signed.
- Secured market entry in Ontario.
In Q1 2022, the Company initiated a determined welfare support programme for its Ukrainian staff. During Q2 and Q3 2022, the Company offered continuous support to Ukrainian staff relocating abroad and large donations to supporting causes. At the period end, operations remain unaffected, and staff are now largely returning to Ukraine.
EveryMatrix inks new casino deal with KingMakers
B2B iGaming platform provider EveryMatrix signed a new 3-year partnership with leading Nigerian sports and digital entertainment platform KingMakers trading as BetKing.
Through this new partnership, KingMakers’ BetKing brand will integrate CasinoEngine, EveryMatrix’s iGaming platform, giving Nigerian players access to an ever-growing library of premium content through a single integration.
CasinoEngine will be delivered with JackpotEngine and BonusEngine to boost the gaming experience through flexible jackpot customization tools and a variety of player reward features.
Stian Enger, CEO of CasinoEngine at EveryMarrix, says: “We’re very proud of the partnership with KingMakers, one of the biggest players in the Nigerian market. This is part of EveryMatrix’s ongoing mission to expand our reach and our first entry in the Nigerian region, which means that its players can finally enjoy the content we offer thanks to the integration with CasinoEngine, BonusEngine, and JackpotEngine.”
Lauren Holder, Head of Gaming at KingMakers, adds: “We are delighted to be partnering up with such a respected and successful business like EveryMatrix to provide us with a plethora of content for our Nigerian customers. We know our 3-year partnership will ensure our customers are provided with the most exciting and engaging games, and the deal will continue to solidify our ethos of being the brand where Africa Plays.”
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