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UltraPlay presents its new logo

George Miller

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UltraPlay presents its new logo
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UltraPlay is thrilled to announce the first step of its enhanced brand identity – its new logo. It comes as a continuation of the UltraPlay’s 10 year anniversary that was celebrated earlier this year.

Lyubomira Petrova, Chief Marketing Officer at UltraPlay has commented: “In 2020 the company turned 10 years on the global gaming industry. It’s the perfect moment to reflect on what’s been done and what would be our next decade’s goals. When it comes to brand identity, it’s this cornerstone of every company that sets the tone of who we are and what are our values, vision, and mission so that everyone in the company works as a winning team. That was our main idea when deciding to enhance our logo – to highlight our upwards direction and present our aim for the continuation of the excellence we bring to the iGaming industry.”

The logo will be followed by the release of the redesigned corporate website that is going to be announced soon.

UltraPlay is unveiling that the new website will perfectly represent its brand identity and its mission to deliver the highest quality products and services that create excitement for online operators and third party providers. Created with the latest UX/UI trends, the new website will be easy to navigate, through its dynamic presentation of the company’s products, and services, as well as catching the latest news from UltraPlay’s media awareness.

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Slotmill certified for Estonia and Latvia

George Miller

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Slotmill certified for Estonia and Latvia
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The Slotmill games have been certified to meet the regulation in Estonia and Latvia. The games can be obtained either through a direct integration or via distributors.

Jamie Boyle, Product Manager at Slotmill, said: “We are delighted to have our games approved for these markets thereby extending our reach at the same time as it solidifies our commitment to meet local regulations.”

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iSoftBet confirms content partnership with EGT Digital

George Miller

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iSoftBet confirms content partnership with EGT Digital
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iSoftBet, the award-winning online games supplier and content aggregator, has agreed a partnership with EGT Digital that will see the provider integrate its high-quality gaming content packed with innovative proprietary and licensed features.

EGT Digital customers will have access to iSoftBet’s best performing games, including latest hit, Aztec Gold Extra Gold Megaways™, Gold Digger and Queen of Wonderland Megaways™, part of the supplier’s vaunted Twisted Tales series.

The agreement is the latest content collaboration by iSoftBet, which has rapidly expanded its footprint in jurisdictions all over the world in recent months, with EGT following SkillOnNet and Rootz to offer the provider’s products.

All iSoftBet games also come with the supplier’s market-leading suite of player engagement solutions, iNgame, which are proven to drive player retention.

iSoftBet is active in 19 regulated markets across the globe and provides some of the biggest operators with the best performing casino games and the quickest route to market.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re consistently integrating with leading partners to integrate our slots portfolio and we’re thrilled to agree terms with EGT Digital.

“Rapidly expanding our regulated market footprint is a prime focus for us and something we can achieve further through this agreement.”

Alexander Botov, CEO at EGT Digital, said: “Our partnership with iSoftBet provides us with the opportunity to offer our customers an unforgettable igaming experience and we’re looking forward to a great start to the New Year.”

iSoftBet recently launched its new brand manifesto, outlining its focus on ‘Serious Fun’, with intentions to place its people, partner and players at the heart of all it does in its quest to create amazing gaming experiences.

 

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Genting completes 10,000km virtual challenge in cancer charity fundraiser

George Miller

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Genting virtual challenge for cancer charity fundraiser
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In a joint effort between its UK and Malta based teams, employees from leading casino operator Genting have been on a mission to run, walk and cycle their way across the globe (virtually) in a bid to raise money for charity.

Having set an initial target of 2000km – the distance between Genting’s UK and Malta offices – the teams collectively covered more than 10,000km and ultimately reached Genting’s parent company in Malaysia!

The challenge is a fundraiser for Dragonfly Cancer Trust, a UK charity supporting young cancer patients with no hope of a cure. To date, Genting employees have raised over £6,000.

Using the Nike Run Club app, more than 50 Genting employees came together to clock up the miles during the month of February.

Sanjeev Vadhera, Chair of Trustees at Dragonfly Cancer Trust, commented: “On behalf of the Board of Trustees at Dragonfly Cancer Trust, I would like to say a massive well done to each and every one of you who took part in this fantastic challenge.

“It is simply wonderful that your team of dedicated staff have come together during these difficult times and have collectively raised such an incredible amount of money.

“Your support comes at a time when young cancer patients are facing even more barriers due to the pandemic. The money you have raised will help to make their remaining time more comfortable and will provide them with opportunities to create lasting memories.”

Helen Brittain, Genting UK’s Chief Information Officer said: “It has been a brilliant team effort, with everyone coming together to help smash our original target. We’re very proud to be supporting such a fantastic charity like Dragonfly Cancer Trust and the work they do to support young cancer patients.”

To make a donation, you can do so through JustGiving.

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