Connect with us
SoftSwiss
Playson

eSports

AC Milan enters Esports in partnership with Top Italian Organization QLASH

George Miller

Published

on

AC Milan enters Esports in partnership with Top Italian Organization QLASH
Reading Time: 2 minutes

 

The AC MILAN QLASH will be represented by Diego ”QLASH Crazy” Campagnani and Fabio ”QLASH Denuzzo” Denuzzo

AC Milan is entering the dynamic world of Esports for the first time through a strategic partnership with QLASH – a leading global Esports organization that was recently named Best Italian Team at the Italian Esports Awards 2020.

The new team will be named AC MILAN QLASH competing across both football simulation and wider Esports where the competitive scene has been growing exponentially in recent years, especially with the introduction of Esports counterparts of national championships.

The colours of AC MILAN QLASH will be represented by Diego “QLASH Crazy” Campagnani who finished the FIFA20 season as #1 ranked in the world for Playstation and Fabio “QLASH Denuzzo” Denuzzo, a famous Italian gamer who competes on the Xbox console. Both of them will be participating in the eSerie A TIM 2020/2021 championship as well as in the other official FIFA21 competitions, such as FIFA Global Series and FIFA Club World Cup.

In addition to FIFA, AC MILAN QLASH will be competing in Brawl Stars, taking part in the World Finals to be played on November 21st and 22nd. Brawl Stars is a leading mobile gaming title with an average of more than a million active users per day.

Casper Stylsvig, AC Milan’s Chief Revenue Officer, said: “We’re happy to announce this brand-new partnership with QLASH. This agreement is another important step in our Club’s modernization and innovation path. We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we’re delighted to be embarking on this new adventure in the world of Esports in partnership with a leading company like QLASH.

Luca Pagano, QLASH co-founder and CEO was enthusiastic about the new partnership: “For traditional companies that have the courage to adjust and embrace innovation, Esports can represent a huge growth opportunity. We are thrilled and proud that AC Milan decided to pick QLASH as their Esports arm, not just for operation, but also at brand and commercial levels. AC MILAN QLASH is a true, deep, and effective partnership. For sponsors that want to invest in the future, without neglecting the present or their traditions, together we will be able to offer the best of both worlds.

The partnership between AC MILAN and QLASH is part of the Club’s long-term strategy to invest in new opportunities to engage with a younger audience, create a presence in the entertainment space and focus on the latest digital initiatives. Working closely with QLASH allows the Club to leverage QLASH’s industry expertise to ensure a sustainable and commercially driven approach to the world of Esports.

eSports

Xsolla Unifies Skill-based Gaming and Esports Platform, Monetisation and Subscription Programmes

Niji Narayan

Published

on

Xsolla Unifies Skill-based Gaming and Esports Platform, Monetisation and Subscription Programmes
Reading Time: < 1 minute

 

Xsolla, the video game commerce company powered by its Transaction Engine and Business Engine to help developers and publishers market, sell, connect and optimise their games globally, has launched their new esports solution, enabling video game developers, publishers and esports event producers to create engaging fan experiences with safe and secure payment processing, globally.

The new programme provides a straightforward, streamlined solution for the fastest growing entertainment segment worldwide.

With Xsolla’s full suite of products, companies can work with esports properties or build their own esports platform with streamlined payments and subscriptions plans. With programmes that scale from small local skill-based matchups to massive global majors, virtual and in-venue, a range of scalable solutions are available to elevate gameplay in the promotion of a title.

“It’s a great time for companies to engage with esports as the category continues to see major growth, with projections of over $1.1 billion in revenue and nearly 500 million viewers by the end of 2021. Xsolla’s new solution, which we’ll keep adding new tools to based on partner needs, is designed to help companies build or expand their esports presence and monetize their efforts,” Berkley Egenes, VP of Marketing – Game Commerce at Xsolla, said.

Continue Reading

Asia

Esports Players League Partners with Warner Music Asia

Niji Narayan

Published

on

Esports Players League Partners with Warner Music Asia
Reading Time: < 1 minute

 

Online tournament platform Esports Players League (ESPL) has partnered with Warner Music (WM) Asia to bring music to esports players and fans around the world.

The deal will allow ESPL to embed Warner Music songs into its platform and drive awareness of those artists and their music to mass esports players and fans globally, and represents an important entry into the gaming space for WM Asia.

Additionally, the collaboration will also enable authentic and well-matched brand partnerships across ESPL’s partners, including video game publishers, developers and brands.

“We’re thrilled to be partnering with ESPL. There’s a huge audience crossover straddling gaming and music, and ESPL’s community of grassroot esports players, along with their engaged fans, will help us to bring the two segments together. ESPL’s trusted ecosystem will also enable us to deliver an array of new, authentic, and bespoke experiences, with gamers forefront of mind, and we can’t wait for everyone to see and experience them for themselves,” Darren Ho, SVP Music Entertainment and Partnerships, WM Asia, said.

“Esports is the fastest growing industry in the digital age of entertainment. Warner Music has been active in the ever-changing landscape of today’s world and so this strategic partnership will bring a value proposition to both players and brands across our global network that we are confident will elevate amateur esports to another level,” Michael Broda, CEO and Co-Founder of ESPL, said.

Continue Reading

eSports

EXCEL ESPORTS unveils Sony as official smartphone supplier

George Miller

Published

on

EXCEL ESPORTS unveils Sony as official smartphone supplier
Reading Time: 2 minutes

 

British competitive gaming culture brand EXCEL ESPORTS is excited to name Sony as its Official Smartphone Supplier for Fortnite. The partnership will see Sony work closely with Fortnite prodigy and EXCEL player Jaden ‘Wolfiez’ Ashman to showcase the capabilities of its flagship Xperia smartphones with a selection of content pieces.

Xperia smartphones provide the perfect device for Battle Royale players with a 21:9 screen ratio providing a wider field of view. Devices can also pair with DUALSHOCK®4 controllers allowing Fortnite console players the opportunity to switch up their game. EXCEL and Sony will collaborate on educational content pieces and host giveaways allowing EXCEL’s community the opportunity to experience the benefits of owning the latest flagship Xperia device.

EXCEL announced its entrance into Fortnite last year with the signing of Jaden ‘Wolfiez’ Ashman, the highest earner in UK esports history after finishing second at the Fortnite World Cup and winning over $1M. At only 17 years old, Wolfiez is statistically, according to prize money won and tournament placements, the best Fortnite controller player in the world. During his first few months at EXCEL, Wolfiez placed second in the 2020 FNCS Invitational Europe winning $125k in total prize money.

“At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space. Fortnite is a title in which we are looking to create a lasting legacy and it’s great to have partners like Sony who can help us. Jaden competes on controller-based PC, but he has been thrilled by the mobile experience Sony offers and sees it as the ideal way for him to keep playing at the highest level whether he’s at home, or on the go,” said Patrick Collins, Head of Partnerships, EXCEL ESPORTS 

Matt Beavis, UK Head of PR, Social and Partnerships of Sony’s mobile business, added: “We have a very targeted approach to marketing on the mobile side of the business at Sony, focusing our efforts on communicating with specific communities of interest; namely ‘Photographers’ or ‘Gamers’ as in this instance.  A partnership with Excel is aimed at demonstrating to hardcore gaming enthusiasts why Sony is a ‘no-brainer’ when it comes to smartphone selection. It’s about ensuring that the community realises that, as well as making pioneering gaming consoles like the PlayStation 5, Sony also puts an incredible amount of effort into ensuring that same gaming expertise and associated innovation translates to its Xperia smartphones. With Battle Royale games such as Fortnite, that expertise goes one step further – we have a 21:9 screen ratio that essentially affords the user a wider field of vision than someone using another device like a PC or console, meaning you can also see enemies sneaking up on you earlier than perhaps they think you can!”

 

Continue Reading
Advertisement
Lightning Roulette by NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.