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GrooveGaming hear music with The Ear Platform

George Miller

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GrooveGaming hear music with The Ear Platform
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Aggregator GrooveGaming is keeping the momentum flowing with yet another content deal this year, this time putting The Ear Platform’s 140 plus portfolio of gaming content onto their already burgeoning platform.

Becoming the latest in a raft of new agreements entered into so far this year, the new partnership will see The Ear Platform’s content integrated with GrooveGaming’s platform. GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators.

GrooveGaming’s powerful platform now includes over 5000 casino games made up of a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, as well as the new segment added to the platform last month, Real Casino, that operators can access via easy integration to drive player engagement and revenue.

GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, GoBet, ProgressPlay, Hub88, QTech, Alea, Quickfire, Max Entertainment and BetConstruct, amongst others, with Tusk Casino the latest addition to be welcomed into this prestigious group last month.

GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the igaming industry, constantly developing functionality and improving user experience. The Ear also took into account that GrooveGaming has been recognised as one of the ’10 Best Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

With over 25 years of experience in gaming, The Ear Platform has become a sought-after iGaming software provider for various other operators in the industry. The company also offers a comprehensive gaming platform adapted to meet the requirements of jurisdictions worldwide. In addition, The Ear Platform also focuses on games distribution as a casino aggregator.

Andrei Siomlea the Commercial Director for The Ear Platform said: “We are delighted to bring our one-stop-shop for content to GrooveGaming, who have made a lot of noise with some great deals over the last couple of years. This is another important moment for The Ear in our journey onto the global stage.”

Yahale Meltzer, COO at GrooveGaming said: “Our content partners are vital to our efforts to keep delivering some of the world’s best games and gaming experiences, very much fitting with our ambition to be one of the largest casino content aggregators on the market. We have plenty more room to find additional ways to collaborate with The Ear Platform and our entire team are interested to explore further business pathways on the back of this initial alliance.”

Industry News

888 Establishes New ESG Board Committee

Niji Narayan

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888 Establishes New ESG Board Committee
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888 Holdings has established a new Environment, Social and Governance (ESG) Committee of the Board, effective immediately.

The Committee will be chaired by Non-executive Chairman Jon Mendelsohn. Senior Independent Director Anne de Kerckhove and Non-executive Director Mark Summerfield will also be members of the Committee.

The Committee will provide Board-level oversight of 888’s ESG strategy, targets and progress against key performance indicators.

“As a Board, we are committed to ensuring that issues such as safer gambling, the climate change agenda, diversity and inclusion, and community engagement are consistently incorporated into the Group’s strategy and decision making. The creation of this Committee demonstrates 888’s firm commitment to continuous ESG improvements and ensuring sustainable and ethical best practice across the Group’s activities,” Jon Mendelsohn, Chairman of 888 and Chairman of the ESG Committee, said.

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Asia

QTech Games strengthens its premium platform with Play’n GO

George Miller

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QTech Games strengthens its premium platform with Play’n GO
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Powerhouse distributor expands its content portfolio with new games from leading slots supplier

QTech Games, a powerhouse distributor across Asia and all growth markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with leading supplier, Play’n GO.

Integrating content from one of the most innovative and creative online slots providers around adds yet more creative muscle to QTech Games’ prosperous platform, which is bringing the widest range of online games to emerging territories with established names sitting alongside a raft of rising-star providers.

Among the games made available to its partners via the deal will be recent releases from Play’n GO like Rich Wilde and the Amulet of the Dead, the latest in its popular Rich Wilde explorer series, alongside other Arthurian adventures and mythological-themed slots.

One of Play’n GO’s key cornerstone concepts is to put a modern spin to proven industry products – whether that means themes, formats or mechanics. Accordingly, dazzling graphics, immersive soundscapes and fantastical features are seamlessly complimented by unique maths modelling that leverages an exciting volatility spectrum for faster, more focused gameplay or deeper engagement.

Play’n GO’s games have been optimised for mobile, the central focus of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this progressive platform, which has sealed its definitive status as a global gaming one-stop shop, QTech ONE™, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

Ulf Norder, CCO QTech Games, said: “We’re committed to rolling out high-quality content that drives revenue for our partners. So, this deal with Play’n GO consolidates our robust and packed pipeline for 2021. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Play’n GO is routinely delivering on this consumer need, always innovating, but never simply for innovation’s sake. It’s a fine distinction which manifests itself in stunning graphics, coupled with the latest maths models for improved retention and high-variance volatility where required.”

Jeffrey Co, Head of Sales – Asia at Play’n GO, added: “Play’n GO doesn’t just sign content deals. We commit ourselves to our partners, and strive to always provide them with more.

“Whether that is in the robustness of our networks ensuring record up-time, the efficiency of our delivery team who roll out new titles across the globe simultaneously, or our best-in-class account-management team, we pour all of our resources into making sure our partners are successful and that their players are entertained by our world-class content.

“We can’t wait to get started with QTech, and expect that this is just the start of a long and fruitful relationship.”

Earlier this year, QTech Games broke further ground as the leading distributor across emerging markets with the launch of an industry-first, cross-supplier rewards feature, Network Progressive Jackpot, unpacking a cutting-edge acquisition and retention toolbox for its global partners.

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Asia

Sands China Distances Itself from the Online Gaming Group Illegally Operating Under its Brand Name

Niji Narayan

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Sands China Distances Itself from the Online Gaming Group Illegally Operating Under its Brand Name
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Sands China has issued a statement distancing itself from an online gambling site based out of Guangdong Province that operates under the name “Sands Macao”.

The statement follows a press release from the Guangdong Provincial Public Security Department published last week in which it outlined the results of a recent crackdown on cross-border gambling and named two large groups it continues to pursue, including one calling itself “Sands Macao”.

The “Sands” cross-border online gambling group is alleged to have recruited Chinese citizens overseas to engage in online gambling game development, customer service operation and maintenance activities, the Department said, while recruiting Chinese citizens to engage in criminal gambling activities through online and offline forms.

“At present, Guangdong public security organs have arrested many people involved in the case, but there are still some criminal suspects at large,” it said.

Sands China has responded with a statement of its own this week in which it noted that the criminal group “is not affiliated in any way” with its Sands Macao property on the Macau peninsula, or with the company as a whole.

“Sands Online Gambling Corp is using our company’s property name and trademarks without our permission and in breach of the law,” Sands China said.

“Sands China Ltd does not engage in online gambling activities of any kind and vigorously pursues all reports of trademark infringement.

“All websites purporting to offer online gaming and using our brands are fake and should be reported to the relevant authorities immediately.”

The Guangdong Provincial Public Security Department last week urged those involved to surrender by April 30, pointing to comments from China’s Ministry of Public Security earlier this year promising leniency to any suspects who turned themselves in.

“Public security organs will severely punish those who refuse to surrender and continue to engage in cross-border gambling and related illegal and criminal activities,” it said.

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