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UK Bookmakers Agree Cash Boost for Horseracing

Niji Narayan

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UK Bookmakers Agree Cash Boost for Horseracing
Reading Time: 2 minutes

 

Bookmakers in the UK have agreed to pay additional fees on existing streaming and data deals until December 2, to provide much-needed financial help for the horseracing sector during the latest Covid-19 lockdown.

The extra revenue from online operators will help racecourses to make up for some of the funding shortfalls caused by the widespread closure of betting shops in the UK and Ireland for the next month. Bookmakers agreed to similar increased pricing in June and July when betting shops were closed.

More than half of racecourses’ revenue comes from spectators, meaning the ongoing ban is crippling the sport – and putting the future viability of courses at risk unless the Government allows their return.

“We are very grateful for the betting industry to agree to paying increased fees for the next month, while most of Britain and Ireland will be locked down. Newbury Racecourse has long enjoyed valued partnerships with bookmakers, and we are of course looking forward to the Ladbrokes Winter Carnival this month,” Julian Thick, CEO of Newbury Racecourse, said.

“This additional funding will be much valued by racecourses but it won’t plug the hole left by lost revenues from LBO closures for the next month. Make no mistake, racecourses are really suffering at the moment, and the return of crowds is absolutely critical to us operating but we are grateful for betting industry’s support throughout the difficulties of the Covid-19 crisis,” Julian Thick added.

The close collaboration is evidence of the betting and gaming industry’s determination to help racing through the crisis. The timely support comes as racing fights to deal with the financial impact of the ban on spectators and the closure of betting shops.

Michael Dugher, chief executive of the BGC, said: “There has always been a close relationship between betting and racing. So, with the Government’s ongoing Covid restrictions affecting the sport so severely, it’s welcome that bookmakers are stepping up to further support the sport.

“This extra funding for streaming and data rights will undoubtedly help racing’s finances for the next month and I’m delighted to see BGC members assisting the sport in this way.

“We will continue to make the case to the Government that betting shops should be allowed to re-open, in line with the rest of non-essential retail, once the national lockdown ends, and that socially-distanced crowds return to race meetings as soon as possible.

“I’m equally sure that the whole of racing will be making the case ahead of the Government’s gambling review that a healthy betting industry is critical to the future of the sport.”

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Violife launches first ever vegan BBQ game

Zoltan Tundik

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Photo source: Violife
Reading Time: 2 minutes
  • Violife’s new vegan BBQ online game gives users the chance to win prizes

  • A real game-changer, the launch celebrates the brand’s new Vegan BBQ pack for Summer

Violife, the UK’s leading alternative to cheese and dairy products brand, has announced the launch of its brand new online Vegan BBQ Game. The first Vegan BBQ Game of its kind, and the first for the brand, this game is a fun and interactive way to explore the Violife products and recipes.

Just in time for Summer, Violife’s online Vegan BBQ Game features three modes of game play and also offers players the chance to win real life prizes! Launched in support of the brand’s first ever vegan BBQ Pack, which features three delicious Violife varieties; the new and exclusive Violife BBQ Slices, Violife Greek White and Violife Mediterranean Style Block – all of which can be enjoyed by everyone, no matter their dietary requirements.

Easily accessible from the Violife website, inside the game players must move the chef avatar around the kitchen to recreate three summer ready Vegan BBQ recipes – the classic Greek White Tabbouleh Salad, the mouth-watering Grill Me! Burger and delicious Grilled Pineapple dessert. Players who successfully complete the three recipes and serve them up to their waiting friends within the time limit set will be eligible to win Violife goodie bags [1].  Players also have the option to explore the entire Violife product range from inside the game.

Violife’s new Vegan BBQ Pack is available for shoppers to pick up at Sainsbury’s stores nationwide and costs £6, giving shoppers a saving in comparison to purchasing all three products separately.

The launch of the game and Vegan BBQ Pack coincides with the launch of Violife’s new summer advertising campaign, launched earlier this month. The advert tells the story of friends and family gathered together to enjoy a summer barbecue. It follows various guests around the event, challenging the idea that barbecues can’t be vegan by showcasing all the mouth-watering food that’s on offer and that everyone can enjoy.

The campaign is the debut of Violife’s new updated strapline, ‘Just the way you like it, and vegan.’, which sees the brand replace ‘but vegan’ with ‘and’ to reflect the rising popularity of vegan food and reinforce Violife’s inclusive and supportive ethos to all dietary requirements.

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Guild Esports Signs Samsung Partnership Deal

Zoltan Tundik

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Reading Time: 2 minutes

 

Today, Guild Esports, the leading esports organization co-owned by David Beckham, is pleased to welcome Samsung, world-leader in transformative technologies, as its Official Display Partner.

The partnership with Guild is Samsung’s first partnership agreement with a UK esports organization and will commence from today, following the signing of a one-year deal across the UK & Ireland.

Samsung will provide monitors and displays for Guild’s newly launched Academy and additional monitors for pro-players, content creators, and staff, along with LCD displays and LED signage for rooms in Guild’s future London headquarters. Samsung’s high-performance monitors will offer Guild players the high refresh rate and low response time vital for the competitive world of professional esports.

The partnership will see Samsung enjoy exposure across Guild’s social and digital content, featuring its pro-players and content creators, while also offering VIP experiences for fans. Samsung’s display solutions will also be integrated into the Guild Academy’s physical infrastructure and roadshows.

Guild and Samsung share the same vision for the future of esports, and the partnership reaffirms their commitment to providing best-in-class technology and infrastructure for esports professionals, which are essential for the development of talent at every level and the wider gaming community.

Michelle Tierney, Director of Commercial Partnerships, added: “We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating the commitment to our audience by aligning with best-in-class brands throughout our partner family. Samsung is an ideal partner for Guild given its world-leading technology, focus on innovation and providing users with the best possible gaming experience.”

Damon Crowhurst, Display Head at Samsung Electronics UK, said: “Samsung is excited to be joining the Guild family and we look forward to delivering value to the gaming audience. From monitors to displays, Samsung is constantly striving to improve the user experience by harnessing new innovations resulting in total immersion, unrivalled game play and maximum comfort. This partnership shows continued commitment to gamers and the wider industry, offering fans experiences beyond the norm. Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the UK & Ireland.”

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Booongo partners with CatCasino for full product roll-out

Zoltan Tundik

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Reading Time: < 1 minute

 

Booongo, the global online slots developer, has taken its complete collection of slot games live with new and emerging European-facing operator CatCasino.

Customers of CatCasino will now have access to a wide range of Booongo’s immersive titles, including popular Hold and Win hits Sun of Egypt 2, Dragon Pearls, and new release Hit the Gold, as well as Aztec Pyramid Megaways™, the first game from the provider to feature the fan-favorite gaming mechanic.

The operator will also be able to utilize Booongo’s array of gamification tools, proven to drive player retention and engagement through its array of tournaments and prize drops.

This latest partnership marks yet more commercial expansion for the supplier, which has recently signed a number of deals in Latin America as it continues to focus its growth on key emerging markets.

Yuriy Muratov, Head of Account Management and Business Development at Booongo, said: “CatCasino is an exciting brand and we’re very pleased to deliver our entire content range to the operator.

“Partnering with bold, innovative companies that mirror our business approach is key and we’re delighted to agree this deal.”

Katja Nordstrand, CEO at CatCasino, said: “Booongo’s portfolio of titles continue to push the boundaries in the industry, as a leading provider of Hold and Win games while its commitment to diversification is clear through the launch of its recent Megaways™ game.

“We’re extremely happy to offer their games to our customers, and look forward to a long and prosperous relationship together.”

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