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Kiron lands major ATG deal to expand business in Scandinavia

George Miller

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Kiron lands major ATG deal to expand business in Scandinavia
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Specialist virtual games provider Kiron has won a landmark tender to supply its virtual sports content to Aktiebolaget Trav och Galopp (ATG) initially across the operator’s online channels in Sweden.

The decision follows a three-month procurement process in which Kiron was chosen over multiple competitors to integrate its full library of market-leading virtual games, including its recently launched Goal football and ice-hockey titles.

The supplier’s trotting, horse racing and motor racing games will also be provided, equipping ATG with a high-performing collection of virtual sports that offer quickfire, round-the-clock betting opportunities for local players on their favourite sports.

The partnership with ATG, one of the region’s largest horse betting, sports betting and casino operators, comes as Kiron continues to make waves in the industry after being the first to launch virtual content in Colombia, Spain and South Africa within the last 12 months.

Steven Spartinos, co-CEO of Kiron, said: “Winning the competitive tender to be ATG’s virtual games supplier is a fantastic achievement for Kiron and our partner in the region and builds on the momentum we’ve gained in recent months as demand for our portfolio has rocketed.

“With a vast selection of quality, high-entertainment games that are tailored to meet the local market demands in Scandinavia, this integration will make a valuable addition to ATG’s offering and unlock new opportunities in the region for our business.”

Christian Erlandsson, Head of Sports Betting at ATG, said: “In today’s competitive environment we are always looking to enhance our business with new and exciting products that offer players quality betting-based entertainment.

“The high-standard and variety of games available through Kiron stood out during the tender process, as well as its robust platform technology, and we are now looking forward to the release on our Swedish online channels on the 10th of November.”

Central Europe

Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards

Niji Narayan

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Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards
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Fortuna Zakłady Bukmacherskie has won the Best Bookmaker title at 2020 edition of Legalni Bukmacherzy’s Polish Bookmakers Awards.

The Polish arm of Czech gambling group Fortuna Entertainment Group took home the Best Offer and Responsible Bookmaker titles too and claimed a joint Best Marketing prize with forBET.

Also, Fortuna employee Igor Kośliński was honoured with the Best Affiliate Manager Award as the bookmaker swept five awards out of eight different categories.

A total of 12 categories were included at this year’s Awards, with the nominees and winners decided by a group of top experts within the Polish betting and gaming industry. Meanwhile, the winner of the Customers Choice Award was voted by the players as legalnibukmacherzy.pl.

Adam Bieliński, CEO of iGamingNuts – the company behind Legalni Bukmacherzy, said: “The previous year was very specific. All of the assumptions concerning acquisition and marketing strategies had to be changed due to the cancelation of major sports events and suspension of games in top leagues.

“The whole industry approached the subject in a creative way – the bookmakers extended their offers, introduced new marketing activities, and most importantly, they did not abstain from improving their products.”

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Baltics

Slotmill certified for Estonia and Latvia

George Miller

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Slotmill certified for Estonia and Latvia
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The Slotmill games have been certified to meet the regulation in Estonia and Latvia. The games can be obtained either through a direct integration or via distributors.

Jamie Boyle, Product Manager at Slotmill, said: “We are delighted to have our games approved for these markets thereby extending our reach at the same time as it solidifies our commitment to meet local regulations.”

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Latest News

iSoftBet confirms content partnership with EGT Digital

George Miller

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iSoftBet confirms content partnership with EGT Digital
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iSoftBet, the award-winning online games supplier and content aggregator, has agreed a partnership with EGT Digital that will see the provider integrate its high-quality gaming content packed with innovative proprietary and licensed features.

EGT Digital customers will have access to iSoftBet’s best performing games, including latest hit, Aztec Gold Extra Gold Megaways™, Gold Digger and Queen of Wonderland Megaways™, part of the supplier’s vaunted Twisted Tales series.

The agreement is the latest content collaboration by iSoftBet, which has rapidly expanded its footprint in jurisdictions all over the world in recent months, with EGT following SkillOnNet and Rootz to offer the provider’s products.

All iSoftBet games also come with the supplier’s market-leading suite of player engagement solutions, iNgame, which are proven to drive player retention.

iSoftBet is active in 19 regulated markets across the globe and provides some of the biggest operators with the best performing casino games and the quickest route to market.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re consistently integrating with leading partners to integrate our slots portfolio and we’re thrilled to agree terms with EGT Digital.

“Rapidly expanding our regulated market footprint is a prime focus for us and something we can achieve further through this agreement.”

Alexander Botov, CEO at EGT Digital, said: “Our partnership with iSoftBet provides us with the opportunity to offer our customers an unforgettable igaming experience and we’re looking forward to a great start to the New Year.”

iSoftBet recently launched its new brand manifesto, outlining its focus on ‘Serious Fun’, with intentions to place its people, partner and players at the heart of all it does in its quest to create amazing gaming experiences.

 

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