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Sweden has failed to protect the vulnerable players

George Miller

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Sweden has failed to protect the vulnerable players
Reading Time: 3 minutes

 

The Ministry of Finance has proposed that the temporary restrictions on the online gambling market, that were introduced on July 2 this year, should be extended to June 30, 2021. The proposed restrictions are a weekly deposit limit of a maximum of SEK 5,000 and that bonus offers are limited to a maximum of 100 SEK.

The Ministry of Finance claimed during the spring that the gaming on online casino was strongly increasing during the pandemic and that the government needed to protect the Swedish consumers.

The minister stated that there where an increase in problem gaming during the spring, but that statement was not based on facts. Neither The Swedish Gambling Authority nor other authorities did see that as a fact.

 

Scientific studies

This is also something that later on was proofed by scientific studies conducted.  https://www.frontiersin.org/articles/10.3389/fpubh.2020.554542/full

“Results:  Total gambling activity decreased by 13.29% during the first phase of the outbreak compared to forecast. Analyses of online gambling data revealed that although betting decreased substantially in synchrony with a slight increase in online casino gambling, there was no increase in likely problematic, high-intensity gambling and neither did total online gambling increase.

Conclusions: This first, preliminary study revealed no increase in Swedish gambling activity, total or specifically online, in the first phase of the covid-19 outbreak. Future research should examine whether pandemic-induced transitioning between gambling modalities and/or increased participation in gambling, leads to long-term effects on prevalence of problem gambling.”

 

Moving to the unlicensed market

Setting a deposit limit of 5,000 SEK per week does not solve the need to help people who have a gambling problem as it is always possible to gamble at different companies. Alternatively, you can play at the unlicensed companies. The effects will instead be that the individual gaming companies cannot follow the individual players’ behaviour and, if necessary, support it.

 

7 out of 10

It is an extremely worrying development in Sweden that 7 out of 10 of those who seek help for gambling problems have banned themselves from playing breaks and still continue to play. The idea of a game break is good, but there is a lack of power against the unlicensed gaming companies that target Swedish players and then the problems remain. A first step in resolving this is to prevent the possibility of paying with a number of well-known Swedish payment services at the unlicensed gaming companies. We have to close the holes! (https://www.spelfriheten.se/ Pelretin, organization for gambling addiction.)

This means that the blocking service Spelpaus (Spelpaus enables Swedish gamblers to paus them from all gambling on licensed operators https://www.spelpaus.se/ ) does not fulfil any major function as long as a number of different gaming companies without a Swedish gaming license are allowed to flourish freely. Several help seekers have also told us that these gaming companies provide the opportunity to pay with a number of well-known Swedish payment services

 

Lack of tax revenue

In 2019, the licensed companies in Sweden paid SEK 3.6 billion to the Treasury. An amount that is now steadily declining in step with the shift to the unlicensed companies.

 

Focusing on those who try to behave

No unlicensed company or person linked to unlicensed gaming activities has been fined or prosecuted since 1 January 2019, at the same time 26 fines have been issued for a total of 236.4 MSEK against the licensed gaming market.

The government’s mission should be to protect consumers and that should be their priority. On the contrary, the effects have been that they have shifted vulnerable players to the unlicensed companies. Sweden has failed to protect the vulnerable players and the extended regulations will not protect them.

Industry News

Nederlandse Loterij Appoints Sven Kramer as Brand Ambassador

Niji Narayan

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Nederlandse Loterij Appoints Sven Kramer as Brand Ambassador
Reading Time: < 1 minute

 

The Dutch National Lottery (Nederlandse Loterij) has appointed speed skater and four-time Olympic champion Sven Kramer as its brand ambassador.

Kramer joins the team of Nederlandse Loterij sports ambassadors in the run-up to the 2022 Olympic Games in Beijing. The deal confirms the lottery’s role as a partner of skating Netherlands and as a co-main sponsor of the Royal Dutch Skating Association (KNSB).

“Within the rich history of long track speed skating, Sven is the undisputed number one. As a partner of TeamNL, we have of course been involved in the Olympic Games for many years and have already enjoyed his achievements a lot. He is a great sportsman with an unprecedented winning mentality, which we as a gaming organization are big fans of,” Judith Keizer, Sponsor Manager of Nederlandse Loterij, said.

“When Lotto, one of the seven game brands of the Nederlandse Loterij, was a partner of the skating team, I already worked with them a lot and I got to know the Nederlandse Loterij as a committed partner with a real heart for the sport. I look forward to the collaboration,” Sven Kramer said.

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FashionTV Gaming Group, Espresso Games and Sisal partner to launch first-ever FashionTV-branded slot in Italy

George Miller

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FashionTV Gaming Group, Espresso Games and Sisal partner to launch first-ever FashionTV-branded slot in Italy
Reading Time: 2 minutes

 

This month marked the official entry of FashionTV Gaming Group into the Italian market with the launch of an exclusive FashionTV-branded slot, 3Diamonds. The slot was created with leading Italian content provider Espresso Games and proposed on the market by Sisal, the country’s premier operator. FashionTV Gaming Group continues to shake up the online gaming industry with its ‘Brand to Business’ model, backed by the FashionTV global network of two billion viewers.

3Diamonds slot is a first-of-its-kind in the market with sophisticated visuals and ultra-slick gameplay that capture the essence of the FashionTV brand, while the Espresso Games patented jackpot model is set to offer Sisal players a truly thrilling experience.

Commenting on the launch, FashionTV Gaming Group’s Commercial Director, Pamela Galea Preca, said: “The Italian market has huge potential for us. Fashion, lifestyle and luxury are synonymous with Italy, and we are thrilled to be entering the country with one of its leading operators, Sisal. Our partnership with Espresso Games and Sisal has yielded a fantastic new addition to the ‘FashionTV Gaming World’, and we look forward to working together further to bring the FashionTV-branded luxury line of products to players across Italy.”

Max Rizzo, CEO of Espresso Games, added: “Since cementing our partnership in June 2020, we have found in FashionTV Gaming Group a partner with clear ideas and an exciting vision. It has been an interesting challenge for us to translate such a huge brand into a unique and imaginative new slot, and we are delighted that Sisal took this game to market.”

Sisal has exclusivity for the launch of the 3Diamonds FashionTV slot in Italy. Marco Bedendo, Gaming Machines & Online Casino Managing Director at Sisal commented: “Espresso Games is one of the main providers integrated into our new Online D-Box proprietary content aggregator platform. We are delighted to be the first to exclusively launch the 3Diamonds slot by FashionTV Gaming Group, which represents something new for the Italian market, pursuing our philosophy of offering our customers a diverse and innovative product offering”.

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Latest News

Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming

George Miller

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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming
Reading Time: 2 minutes

 

Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.

Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.

As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.

“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.

He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play™ and In-Menu™ formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”

“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”

 

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