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Relax Gaming expands distribution with Pinnacle partnership

George Miller

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Relax Gaming expands distribution with Pinnacle partnership
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Relax Gaming, the igaming aggregator and supplier of unique content, has launched its extensive portfolio of slot games with sportsbook and online casino operator, Pinnacle.

Top-performing titles from the supplier’s in-house library such as Money Train 2, Snake Arena and La Fiesta have already been made available to Pinnacle’s players as part of the agreement, as well as a wide selection of aggregated games from its hand-picked studio network.

Relax’s platform offers a variety of third-party content from its selected Silver Bullet and Powered By Relax partners, including innovative suppliers such as ReelPlay, Kalamba Games and Fantasma Games, which are all offered unrivalled speed-to-market through the two distribution programmes.

The partnership with Pinnacle adds another reputable online casino brand to Relax Gaming’s distribution network and builds on a period of strong growth during which the supplier has secured major deals across the industry.

Daniel Eskola, Relax Gaming CCO, said: “Pinnacle is a fast-growing industry name and we are excited to be providing the operator with a wide variety of content that has proven to boost customer engagement and retention.

“We are committed to delivering the best casino games to the market with speed and efficiency. This partnership is a result of the quality service we offer on a day-to-day basis.”

Steve Wells, Head of Casino and Games at Pinnacle, said: “We have a very ambitious growth plan for our casino vertical, and it is vital to be able to count on high-performance and creative content such as that offered by Relax Gaming.

“Relax creates some of igaming’s most exciting and engaging products and it’s great to be able to share them with our players. We look forward to a long and fruitful partnership together.”

This year Relax Gaming celebrated its 10th anniversary, marking a decade of service to the industry’s leading online casinos. The company supplies its partners with a growing library of over 1500 proprietary and third-party studio games through a quick, simple integration.

Compliance Updates

Merkur Gaming Signs MoU with Ukraine’s Gambling and Lotteries Regulation Commission

Niji Narayan

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Merkur Gaming Signs MoU with Ukraine’s Gambling and Lotteries Regulation Commission
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Merkur Gaming has signed a Memorandum of Understanding (MoU) with Ukraine’s gaming regulatory body, the Gambling and Lotteries Regulation Commission.

The signing of MoU between Ukraine’s Expert Advisory Council of Gambling and Lotteries Regulation Commission (EAC GRLC) and adp Gauselmann GmbH (Merkur) allows Merkur to bring its more than 60 years of experience and achievement in both manufacturing and operations in gaming to help and assist Ukraine in its creation of a strong, socially responsible, and well-regulated gaming industry within its borders.

Athanasios ‘Sakis’ Isaakidis, Chief Executive, International at Merkur Gaming, said: “This is truly an exciting time and a great opportunity. Coming as it does in the current pandemic climate of Covid-19, the news from the Ukraine is inspiring for us and for the entire gaming industry. Historically, difficult times have always also created opportunities and that is clearly the case here. Merkur Gaming is absolutely committed to bringing its huge experience – as both a manufacturer and as a successful operator – to work alongside the authorities in creating a new market opportunity that will create many new jobs, create new wealth and which will be, by law, a socially responsible gaming environment within the Ukraine.

“The overwhelming feeling, the aura as we call it, is already hugely positive and that will increase as actual operations are seen to open up. There are still many challenges to be addressed but we look forward to assisting in the process of those challenges being met. As has been said many times, to make the best result from new opportunities it is necessary to always be in the right place and at the right time. Merkur Gaming is achieving that and will continue to do so in the future as we actively co-operate in making Ukraine’s new gaming future become a resounding success.”

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Industry News

Cirsa Reports Net Loss of €254.6M for the Year 2020

Niji Narayan

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Cirsa Reports Net Loss of €254.6M for the Year 2020
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Cirsa has reported a net loss of €254.6m for its full-year 2020 as closures of land-based gaming outlets due to Covid-19 hit revenue.

Operating profit came in at €126m, down 73.3% from €842m in 2019. Operating revenue fell to €842m, down from €1.64bn in 2019. The fourth quarter saw operating revenue of €211m, down from €537.6m in the same period in 2019, and operating profit of €51m.

The year had begun with a strong start, with revenue up by 28% year-on-year in January and February before the Covid-19 pandemic hit land-based revenues from March onwards.

Bingo and casino operations were hit particularly hard during a year that saw the number of productive hours fall by 45% due to pandemic-related retail closures in different markets

However, Cirsa said it managed to mitigate the impact on revenue and recover its customer base through its “Secure Gaming” plan.

Slots also suffered but Cirsa said its subsidiary UNIDESA B2B’s Manhattan and Pharaoh’s Gold games had become the best performing slots in the market.

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Latest News

BetConstruct Launches New Promo Campaign for Sportsbooks

Niji Narayan

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BetConstruct Launches New Promo Campaign for Sportsbooks
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To broaden player appeal and expand operators’ reach, BetConstruct has launched “HomeWork,” a new promo campaign for Sportsbooks.

As a part of a player acquisition strategy meticulously developed for partners, BetConstruct creates a special assignment to be provided to players via sportsbook.

A very literal homework can be assigned to the bettors by an operator. With this additional player engagement channel also comes the configuration layout for operators to customise the assignments and track the results.

The tasks include, but are not limited to predicting the outcome of different markets like match result, goals total, handicap and so on. The participants are given 24 hours for a regular task and get a new one in case the previous has been annulled. Upon completing the homework and depending on the number of correct predictions, bettors receive rewards from the total prize pool of the promotion.

HomeWork is an excellent fit for forward-thinking partners who seek to provide extraordinary sportsbook experience alongside traditional well-loved betting. The new enhancement is set to contribute to the profits of any sportsbook businesses, creating an involving experience for the players and prolonging their sessions on operator’s website.

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