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UK ASA Reports Significant Reduction in Number of Gambling Ads on Kid-friendly Websites

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UK ASA Reports Significant Reduction in Number of Gambling Ads on Kid-friendly Websites
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The Advertising Standards Authority (ASA) in the UK has reported a significant reduction in the number of gambling ads on kid-friendly websites.

Continuing its year-long project, ASA noted that during the three months between July and September, inappropriately positioned online betting and gambling ads had reduced dramatically, from 70 ads in the first sweep to 5 ads in the second sweep.

A breakdown of recent ASA results showed that on six websites with no breaches reported on YouTube channels, only five separate betting ads from three gambling operators appeared.

ASA would continue its campaign sweeps, in which the body reported that its issues had moved to the category “high in fat, salt or sugar” (HFSS food), in which 35 marketers appearing on 27 websites and 4 YouTube channels discovered 102 ad violations.

“We’re encouraged to see advertisers, most notably in the gambling sector, taking steps to target their age-restricted online ads responsibly. We expect that trend to continue, particularly amongst HFSS advertisers, throughout the remainder of this project and beyond,” Guy Parker, chief executive of ASA, said.

“We’ll continue working with advertisers and taking action where necessary to build a culture of zero tolerance for age-restricted ads appearing on websites aimed at children,” Guy Parker added.

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GambleAware awards £300,000 grant for new research into lived experiences of minority communities around gambling harms

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GambleAware awards £300,000 grant for new research into lived experiences of minority communities around gambling harms
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GambleAware has announced the outcome of its recent grant award process to improve knowledge of the lived experiences of minority communities – including minority ethnic, religion, and language groups – in relation to gambling and gambling harms.

The grant was awarded through a competitive process to two consortia: one led by Ipsos MORI and supported by researchers at the University of Manchester; and a second led by ClearView Research. Ipsos MORI will lead the research overall. The 18-month programme will harness the consortia’s strong understanding of the research aims, the communities themselves, and the underlying factors that can drive or exacerbate gambling harms amongst marginalised and socially excluded communities. The specific objectives of the research are to:

  1. Explore minority communities’ lived experience of gambling, gambling harms, and gambling advice and information, support, and treatment services
  2. Explore the drivers of gambling harms among minority communities in Great Britain, building on international research
  3. Identify the services, interventions, and policies necessary to reduce and prevent gambling harms among these communities

In recognition of the importance of this research, and the ambition of the collaborative consortium, GambleAware increased the grant award to £300,000, up from the £250,000 specified in the original call for proposals.

The final research report will be published in 2023, but interim reports will be available earlier. These will inform GambleAware’s wider five-year strategy that aims to achieve a society free from gambling harms for all communities.

Dr Jay St.John Levy, Research Lead at GambleAware, said: “The experiences of minority communities around gambling are at present under-researched in Great Britain, yet evidence suggests that these groups are more likely to experience harm from gambling, and less likely to access gambling treatment services, compared with white communities.

“We are very pleased to award this grant to these two consortia who together bring considerable expertise focussing on people’s nuanced lived realities. This will help explore why these communities experience a greater burden of harm, and how to break down the barriers preventing them from accessing services.

“This research will better ensure that GambleAware and others can commission a broad range of treatment and support services that work for minority ethnic, language, and religious communities. It is therefore an important step towards reducing the current inequalities in gambling harms.”

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FIGHT FOR THE RICHES OF A FIERCE PEOPLE

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FIGHT FOR THE RICHES OF A FIERCE PEOPLE
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Before the Spanish conquistadors arrived, warrior cultures ruled over this corner of the world. Get in the rhythm of the war drum of the Sun God’s worshipers. Fight the odds to prove your worth among the bravest in the Aztec Empire.

Aztec Jaguar takes you on a journey in the times of Montezuma. Packed with bonuses, this slot is the first of its kind in our pantheon of exciting slots.

With its Free Spins, Hold and Win feature and an abundance of bonuses all packed in one 5×3 video slot, you will be captivated by the world of Aztec Jaguar.

Get enthralled by the adventure!

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Africa

TVBET goes live in Africa at eBet through Bitville Gaming

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TVBET goes live in Africa at eBet through Bitville Gaming
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TVBET and Bitville Gaming are now working together, thanks to a recently signed partnership. This new collaboration is a significant step towards the provider’s aim to gain a strong footprint within Africa. B2B provider of live games, and B2B development company Bitville Gaming have united under one goal — to provide the gaming market with the best products and services.

The provider of B2B online streaming games, TVBET, stays strong in pursuing its goals and continues to conclude win-to-win partnerships. This time, the new deal is a collaboration with the B2B development company Bitville Gaming. As part of the deal, a range of TVBET live games is already available at Bitville Gaming’s partner — eBet Swaziland.

eBet Swaziland is an operator offering a wide range of gaming activities. The portfolio of eBet includes betting on sports, like soccer, basketball, boxing, rugby, tennis, etc., virtual sports, a wide range of slots, lotteries, and so on. From now on, eBet players may enjoy TVBET’s chosen live games. The products available at eBet include some of the most popular B2B provider’s games, namely Fruitrace, 1Bet, Lucky6, WheelBet, 5Bet, 7Bet, Keno.

Bitville Gaming is a well-established development company with a highly qualified team of experts. It specializes in creating fixed-odds B2B products for the betting, gaming, and gambling industries. The company’s services also include B2B iframe betting solutions, portal, and free-standing pos wagering solutions, online and SMS wagering solutions, mobile-money wagering solutions, bespoke platform and product development, B2C product development. Originating from South Africa, the company has established itself very well worldwide.

“We believe that the addition of TVBET to our suite of products displays our ongoing commitment to bringing up-to-date, contemporary, and innovative solutions to the African i-Gaming landscape. This is just the beginning of many exciting solutions and products to come!” — says Andrew von Hoesslin, Managing Director of Bitville Gaming.

The partnership promises to be mutually beneficial for all parties. Cooperation between companies will help them strengthen their positions in the betting market and offer their partners new solutions.

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