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PRAGMATIC PLAY WELCOMES THE GHOSTS OF THE FESTIVE SEASON IN CHRISTMAS CAROL MEGAWAYS™

George Miller

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PRAGMATIC PLAY WELCOMES THE GHOSTS OF THE FESTIVE SEASON IN CHRISTMAS CAROL MEGAWAYS™
Reading Time: 2 minutes

 

Pragmatic Play, a leading content provider to the gaming industry, has unveiled its festive hit, Christmas Carol Megaways™.

The three Christmas Ghosts pay players a visit in this 200,704 ways to win video slot, which features all the favourite characters from the classic Christmas tale. Each win also triggers a cascade of symbols, with all winning symbols being turned to ice and replaced, ensuring any spin can lead to multiple wins.

Four or more Scatter symbols, represented by a golden timepiece, will trigger the Free Games feature, where players can choose their allocation of free spins and starting multiplier, while also having a mystery option. Will players be daring and take the higher starting multiplier and low spins, or look to build up their multiplier through the longer duration of spins?

During the Bonus Round, each win triggers not only a tumbling feature but also increases the multiplier by x1, which remains throughout the duration of the entire Free Games mode.

In certain jurisdictions, Christmas Carol Megaways™ also contains a ‘buy bonus’ feature, which takes players straight to the Free Games mode for a set price.

Christmas Carol Megaways™ is the latest title in Pragmatic Play’s slot portfolio to offer the Megaways™ mechanic, following Curse of the Werewolf Megaways™.

Lena Yasir, Vice President at Pragmatic Play, said: “Christmas lights and Christmas trees are starting to go up in households all over the world and we can’t wait for one of the most magical times of the year, so we’re inviting you to join in with Christmas Carol Megaways™.

“With a widely recognisable and a potentially lucrative Bonus Round, our Christmas hit will have players hoping the magic of the season never ends.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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FashionTV Gaming Group, Espresso Games and Sisal partner to launch first-ever FashionTV-branded slot in Italy

George Miller

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FashionTV Gaming Group, Espresso Games and Sisal partner to launch first-ever FashionTV-branded slot in Italy
Reading Time: 2 minutes

 

This month marked the official entry of FashionTV Gaming Group into the Italian market with the launch of an exclusive FashionTV-branded slot, 3Diamonds. The slot was created with leading Italian content provider Espresso Games and proposed on the market by Sisal, the country’s premier operator. FashionTV Gaming Group continues to shake up the online gaming industry with its ‘Brand to Business’ model, backed by the FashionTV global network of two billion viewers.

3Diamonds slot is a first-of-its-kind in the market with sophisticated visuals and ultra-slick gameplay that capture the essence of the FashionTV brand, while the Espresso Games patented jackpot model is set to offer Sisal players a truly thrilling experience.

Commenting on the launch, FashionTV Gaming Group’s Commercial Director, Pamela Galea Preca, said: “The Italian market has huge potential for us. Fashion, lifestyle and luxury are synonymous with Italy, and we are thrilled to be entering the country with one of its leading operators, Sisal. Our partnership with Espresso Games and Sisal has yielded a fantastic new addition to the ‘FashionTV Gaming World’, and we look forward to working together further to bring the FashionTV-branded luxury line of products to players across Italy.”

Max Rizzo, CEO of Espresso Games, added: “Since cementing our partnership in June 2020, we have found in FashionTV Gaming Group a partner with clear ideas and an exciting vision. It has been an interesting challenge for us to translate such a huge brand into a unique and imaginative new slot, and we are delighted that Sisal took this game to market.”

Sisal has exclusivity for the launch of the 3Diamonds FashionTV slot in Italy. Marco Bedendo, Gaming Machines & Online Casino Managing Director at Sisal commented: “Espresso Games is one of the main providers integrated into our new Online D-Box proprietary content aggregator platform. We are delighted to be the first to exclusively launch the 3Diamonds slot by FashionTV Gaming Group, which represents something new for the Italian market, pursuing our philosophy of offering our customers a diverse and innovative product offering”.

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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming

George Miller

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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming
Reading Time: 2 minutes

 

Adverty AB announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.

Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.

As the leading in-game platform for advertisers, agencies and content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon Media Ad Platforms: a unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH) and Over the Top (OTT) through leading games consoles and in-game advertising.

“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment”, says Niklas Bakos, CEO and founder at Adverty.

He adds: “Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play™ and In-Menu™ formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”

“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect”, says Kri Carlet, VP International Sales at Verizon Media. “From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”

 

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eSports

Ninjas in Pyjamas Announces Rebranding

Niji Narayan

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Ninjas in Pyjamas Announces Rebranding
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Swedish esports organisation Ninjas in Pyjamas (NIP) has announced a complete rebranding.

The rebranding not only consists of a completely new visual design where the old logotype, the Shuriken (a weapon used by Ninjas) is modernised and the previous team colours (black/gold/white) are replaced, it also includes an upgraded brand strategy and an exciting narrative where NIP has taken inspiration from traditional ancient Japanese emblems and Katakana (a Japanese writing character).

“For us who work at and play for NIP, being a Ninja is something special, it’s more than just a brand and we kept that in mind while creating this new narrative to deliver an unforgettable experience for our fans and partners all over the world. Ninjas fight as one, we have discipline, we stay calm and we inspire. A ninja can be everyone and we feel it’s important to create a story that anyone can connect with,” Hicham Chahine, CEO of NIP, said.

Chahine reveals that Ninjas in Pyjamas has been working on this new rebrand for over a year, making sure that the brand experience is delivered to its utmost potential. The Swedish company has put a lot of effort into it, using several agencies for research and insights, e-commerce and to create a visual design and a storyline that will live on for years to come.

“We are very proud of our new brand platform and especially the new logotype as it is a huge step forward in terms of visual identity. Inside of the new Shuriken, is the old Japanese word Nin, which is the beginning of Ninja and means to apply ego and heart to the edge of the sword. We believe that intricate details like these are crucial to showcase and supply our fans with,” William Bui, Brand Manager at NIP, said.

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