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PartnerMatrix delivers its affiliate and agent platform technology to B2B partners

George Miller

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PartnerMatrix delivers its affiliate and agent platform technology to B2B partners
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EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.

2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.

Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.

“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”

As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.

Affiliate Industry

Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying

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Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying
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Kaizen Gaming, is further expanding its core team by welcoming its new member, Mr.Claus Jansson, the newly appointed  Head of Affiliate Marketing and Media Buying of the company. The move is part of the company’s strategic approach for local and international growth, including both Stoiximan and Betano brands.

This new addition to the team reflects the company’s growing focus on creating a global strategy with regards to Affiliate Marketing and Media Buying. Mr. Jansson will be responsible for the planning and implementation of this project that involves both Stoiximan and Betano brands, across all markets. He is part of the group’s senior management team and reports to Mr. Panos Constantopoulos, CMO, Kaizen Gaming.

Claus Jansson previous post was Head of Commercial for Better Collective an internationally sports betting media company, with 12 offices around the world and a portfolio that includes more than 2,000+ websites and products across 30+ languages. He has also worked as a consultant in Betfair Denmark and other companies in the industry. He is a graduate of Roskilde University in Denmark.

Mr. Panos Κonstantopoulos, CMO, Kaizen Gaming, stated: ‘we are pleased to welcome Claus to Kaizen Gaming family. I am sure he will thrive in communicating the company’s great dynamics and values while developing new, innovative ideas. Along with Claus, we hope to further enhance our approach regarding Affiliate Marketing across all markets of operation. His knowledge and experience in the sector offer great value to our company and is a testament to our growth.

Mr. Claus Jansson said: ‘It’s a great honor for me to be part of one of the most prominent and fast-growing GameTech companies in Europe. Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years. It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process.

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Affiliate Industry

Cellxpert welcome onboard CasinoFriday

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Cellxpert welcome onboard CasinoFriday
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CasinoFriday- the first casino brand of 1UP Entertainment- chose Cellxpert’s platform to manage their state of the art affiliate program. 

Cellxpert’s platform is the leading digital partnership stack. Designed to foster trust and transparency throughout every step of the partnership life cycle.

Here’s how Cellxpert is supporting CasinoFriday’s global launch:

  • Allowing CasinoFriday to customize and personalize the onboarding process to ensure seamless process and help build confidence from the first step 
  • Granular reporting to support both internal teams’ needs and transparency for the partners
  • Facilitating a set of reports that creates extreme transparency and motivates all sides ending in win- win situations
  • Enforcing and implementing an extensive set of regulatory compliance settings
  • Support CasinoFriday global expansion by leveraging Cellxpert’s advanced HTML5 ad serving capabilities. 

Assaf Dor, Cellxpert CEO, commented; “We are glad to work with such an experienced team and helping them to successfully launch their first casino brand. CasinoFriday’s team and Cellxpert share a similar vision of trust and transparency which are the building blocks for every successful partnership. These notions- executed at scale by our SaaS platform – creates a win-win situation for all sides. 

Frode Fagerli, Head of affiliates, AffiliateXe said “We chose Cellxpert after carefully examining all the solutions in the market. Cellxpert stack offers an end-to-end solution centralizing every aspect of the partner ecosystem, and allows us to be fully transparent with our affiliates. 

We truly believe that the Cellxpert platform shapes the new standard for affiliation in the iGaming landscape and allows us to execute our vision.

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Affiliate Industry

LeoVegas signs up for GiG’s marketing compliance tool, GiG Comply

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GiG signs partnership agreement with Rootz for GiG Comply
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Gaming Innovation Group Inc. (GiG), has signed an agreement with Swedish gaming company, LeoVegas mobile gaming Group for its automated affiliate marketing compliance screening tool, GiG Comply.

GiG Comply is a self-service marketing compliance solution, based on cutting-edge technology, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis. This allows the operator to ensure that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages and that terms and conditions are correct and up-to-date.

GiG’s marketing compliance tool reflects LeoVegas’ commitment to responsible gaming. In signing with GiG, LeoVegas will strengthen its control over third-party advertising and further protect its brands from being promoted on websites which are not compliant internationally.

Jonas Warrer, Managing Director of GiG Media, said ‘’We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users. Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions. 

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