Latest News
Wishmaker will use Fast Track Platform for Centralised Player Engagement

Wishmaker will use Fast Track’s real-time data and automation capabilities to enhance player experiences.
Launched in 2018, Wishmaker has had a focus on using technology to drive great player experiences from day one. The site features rich gamification and a loyalty scheme aimed at keeping players entertained and engaged.
Recently acquired by Spiffbet, Wishmaker will now be joining sister brands, such as Cashmio and Buster Banks, in using Fast Track’s real-time player engagement platform to further enrich their offering.
“We are really keen on harmonising Wishmaker with our other brands and using Fast Track’s solution for optimising Wishmaker’s performance. We are happy to say that we are very pleased with the solution that Fast Track delivers to us and we are looking forward to unlocking additional value of future acquisitions together with Fast Track” says Maria Boelius, Head of Casino Operations at Spiffbet.
Fast Track and Wishmaker share a foundation of technology-led innovation, and the partnership will allow Wishmaker to take advantage of Fast Track’s cutting-edge tech stack. This includes a new initiative to make machine learning accessible to operators, set to launch early next year. It also sees Spiffbet and Fast Track strengthen their existing relationship.
“I am personally excited to be partnering with Wishmaker, who have been so invested in using the right technology to deliver experiences for their players. It’s something we are very passionate about at Fast Track. We are also pleased to be extending our relationship with Spiffbet, having worked with several of their brands for over the last two years” said Christopher Hirst, Co-founder and CCO of Fast Track.
-
Central Europe6 days ago
Change of Chairmanship in the GGL Board of Directors as of 1 July 2025
-
Asia6 days ago
iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
-
Latest News6 days ago
Bow Miner: The Future of AI-Powered Cloud Mining is Here!
-
Central Europe6 days ago
Gaming in Germany Conference returns to Berlin November 11, 2025
-
Latest News6 days ago
Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay
-
Eastern Europe6 days ago
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
-
Latest News6 days ago
Atlaslive Reflects on iGB L!VE 2025: Conversations That Shape the Future of iGaming
-
Latest News6 days ago
SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming