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Superbet Foundation Becomes Principal Partner of Grand Chess Tour 2021

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Superbet Foundation Becomes Principal Partner of Grand Chess Tour 2021
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Romanian bookmaker Superbet has announced that its “Superbet Foundation” will serve as a principal partner of the Grand Chess Tour (GCT) 2021.

Established in 2019 by company founder Vlad Ardeleanu, the Superbet Foundation aims to support and promote Romanian sports activities. The bookmaker noted Romania ranked 22nd out of 186 in the FIDE (International Chess Federation) rankings.

Supporting Romanian chess’ growing ambitions, in 2019 the Superbet Foundation sponsored the GCT’s Rapid&Blitz Tournament in Bucharest.

Following 2019’s success, the GCT will kick-off its tour hosting Romania’s first-ever classical chess tournament from June 3-15 2021 in Bucharest, featuring a championship prize pool of $325,000.

Paris and Zagreb have been confirmed as the GCT’s other European tournament destinations, with the international series culminating with the hosting of the legacy “Sinquefield Cup” at the heritage Saint Louis Chess Club (16-28 August 2021).

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EGT Interactive Partners with ZonaGioco

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EGT Interactive has entered into a partnership with ZonaGioco, a famous casino operator in Italy.

As per the deal, EGT’s portfolio is now available on ZonaGioco. The integration is through Octavian Lab, an Italian software house that offers a fully customisable online betting and gaming platform solution.

Players at ZonaGioco can now enjoy titles like 100 Super Hot, Shining Crown, Flaming Hot, Amazons’ Battle, Zodiac Wheel and many more.

The partnership with ZonaGioco grows the provider’s footprint in Italy-regulated territory and increases its reach.

“ZonaGioco is a well-known operator in Italy with an impressive reach. We are delighted to partner with them and to offer our famous games to more and more players across this market,” Todor Zahariev, Managing Director of EGT Interactive, said.

“Intend to facilitate consolidation of the proposals and ensure our customers the possibility of an increasingly captivating choice suited to their tastes and expectations. The partnership with the EGT Interactive provider ensures us the most appropriate experience and solidity to meet this commitment. We are confident that the operating agreement reached will see us together in supporting and relaunching our respective activities,” Fabrizio Frenna, Managing Director of Zonagioco, said.

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ANJ Opens Public Consultation on Gambling Advertising in France

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French national gambling regulator L’Autorité Nationale des Jeux (ANJ) has hosted its first citizen workshop on gambling advertising.

The body of research is one part of the ANJ’s “public consultation phase” on the prominence of gambling advertising launched by the regulator following the conclusion of UEFA Euro 2020.

This month, the regulator will host workshops across French provinces, seeking diverse public opinions on how France should update its advertising laws to moderate gambling advertising and protect young and vulnerable gamblers.

ANJ launched its national review after concluding that licensed operators failed to meet its pre-EURO 2020 warnings on advertising standards.

The regulator has split its public research into two phases that will see its citizen workshops followed by an online questionnaire that aims to secure direct feedback on current French gambling adverts.

The ANJ’s advertising research will be supported by France’s ARPP (Professional Advertising Regulatory Authority) and the country’s public health networks to ensure that “gambling is maintained as a recreational practice”.

French licensed operators have also been reminded of their duties to submit “a mid-term activity” report outlining their advertising campaigns scheduled for the remainder of 2021.

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Stanleybet Group Signs Deal with Fast Track

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Stanleybet Group Signs Deal with Fast Track
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Stanleybet Group has chosen Fast Track CRM to power player engagement for their online offering.

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

“We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards,” Joris Petllion, Director of Online at Stanleybet Group, said.

“Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

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