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Why should Casino operators offer Sportsbook?
New perfect match: casino operators and sportsbook
- Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
- Players are searching for one-stop shops.
- Casinos offer fast results, thrilling 24/7 entertainment, so does Live Betting – the profile of the players is similar.
- Sports betting MTS is a proven low-risk profit generator.
- Simple iframe integration ensures that the casino page looks fabulous and appealing to the players.
- To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee!
There is nothing new in casino content being present on sports betting operators’ website. Not even if the operator’s business is heavily sportsbook oriented. The versatility of the game offer, especially for the online channel, has become an industry standard.
As for casino only online operators, however, there is no reciprocity at that level. Online casinos are still offering almost exclusively – well, casino content.
During the COVID-19 lockdown, all industries reshaped to some extent. In the betting business, lack of sports events was substituted with esports, casino content and virtual games. As a result, online betting operators have enriched their offer with exciting new content.
This shift started even before COVID-19 lockdown. The numbers are leaning toward the conclusion that sportsbook and casino are meant to be together. A fine line between casino and betting operators is becoming invisible.
When we speak about online betting operators in Central Europe, in the past several years, Sportsbook held over 60% of the business. In 2020, the numbers are entirely different, with 70% of total turnover and GGR being made in the Casino segment of business.
The Balkan region has a similar trend. Sportsbook held primacy over Casino with 80% of business just three years ago. The current situation is that 60% of the total turnover goes into Sportsbook. In Baltics, casino content now covers 80% of the total turnover.
Traditional betting operators have adapted to the new market conditions. They learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
Exclusivity in offer in betting and gambling is a drawback. Versatility can ease the transition in the time of turmoils like the one we experienced just a few months ago. The good news is that traditional casino operators are more than ever interested in Sportsbook integration into their online business.
Data-backed decision
In research conducted by the Business Analytics team at NSoft, sports betting is a man thing. Over 75% of online players are men, with the majority of players fitting into the age group 25 to 34 years of age. The most popular betting product is In-Play Sports betting and the most popular sport is football.
Looking deeper into the numbers, players engaged in online betting like to combine sports betting with draw-based games. Products like In-Play betting and draw-based game Lucky Six have the lowest churn rate and highest retention rate. In other words, punters who are engaged in sports betting would love to play fast casino games as well.
So where is the opportunity for online casino operators? The data shows that the betting operators who introduced casino games into its offer have significantly improved the retention rate. In general, betting operators who are offering more versatile content, tend to have more loyal players.
Once again – players like to have everything in one place.
Combining a vast world of online casino content with sports betting will result in a more loyal player base.
Sports events are irreplaceable
Nothing can be compared with watching your favourite football team in a derby match. The thrill of the game, excitement during every successful long pass and frustration over questionable referee’s decisions – it’s a paradigm of life itself. We love it and who wouldn’t miss it!
“For casino operators, the online channel is somewhat different from brick-and-mortar. The online channel offers so many possibilities for seamless integration of other content types. We wanted to extend our business and include sportsbook but we had some doubts. Our two main concerns were: will our players accept that shift and other was related to UX/UI. Luckily, NSoft took care for the second one by performing simple yet effective iframe integration into our platform that fitted perfectly. As of players, we have learned that profile of our players matched with sportsbook players’ base. We even got more engagement from new players attracted by sportsbook content – live betting in particular” stated Donny White, Sportsbook Director at Victory Willbeours.
During the lockdown, esports had its 5 minutes of glory, for apparent reasons. But as soon as sports events were back again, the number of pre-match and live tickets in betting hit the sky. Sportsbook is beyond doubt the backbone of the betting business.
Casino operators offering Sportsbook – the next big thing
Most software providers on the market have their Sportsbook flagged as a top product. NSoft is undoubtedly one of the leading industry’s software providers with over 100 clients worldwide using NSoft Pre-Match Betting MTS, Pre-Match Self-Managed or Live Betting MTS solutions.
Also, NSoft is one of the few providers that can seamlessly integrate Sportsbook into third-party platforms.
We believe that the integration of Sportsbook solution into an existing online casino operation will be the next big thing when it comes to the online channel.
“Nowadays Sportsbook has become a vital part of any successful online casino, with more and more players joining the sports betting industry. Thus we decided that adding a sportsbook to our casino was of utmost importance, so after surfing through several providers and careful consideration, we decided to pick NSoft. While checking the countless providers NSoft caught our eye in an instant with a friendly interface, countless markets and super-fast integration process. The backbone of this decision was that NSoft is a preferred partner of Sportradar. All of this led to a unanimous decision to partner up with NSoft and we have not been disappointed so far,” commented Maria Fernández, CMO of Betflip.
Sportsbook is a profit generator and combined with the vast casino players’ base, it’s a winning combination. NSoft’s risk-free, turnkey solution for Sportsbook is an essential part of this equation. Simple wallet and iframe integration ensure that the casino page looks fabulous and appealing to the players.
Although players are often clustered as casino or sportsbook players, data shows that online sportsbook operators who introduced casino and virtual games into their offer managed to attract all new players’ segment. Live Betting and Casino indeed are different types of content but certain similarities are undoubted. Both are available 24/7, fast resolved and very profitable.
“We received a huge spike of new players at our casino all thanks to the Sportsbook. We have advanced to the next level of competitiveness on the gambling market and this is definitely all thanks to NSoft and their quality product” – concluded Fernández.
NSoft Sportsbook team of experts
For the NSoft Sportsbook team of experts, the question isn’t should we do it or how to do it, but when do we start.
We consider Sportsbook integration to the casino-based operators as seamless and logical as NSoft’s Sportsbook is an easy-to-integrate and user-friendly solution that fits every business. It is a hustle-free process for the product that doesn’t require any additional workforce from the operator.
NSoft’s MTS turnkey solution for sports betting provides clients with a competitive omnichannel solution without additional costs and with revenue share business model. All support and logistics for successful market positioning is provided by NSoft. That includes Sportradar’s market-leading Unified Odds Feed, supporting features (Live stream, Live Match Tracker, Stats and Player Props) that add value to the product. NSoft and Sportradar take care of Risk Management so the operator can focus on what matters most – their players!
Partnership with Sportradar
Long-term partnership with Sportradar helped us shape our Sportsbook MTS (Managed Trading Services). This covers every step on the way to a successful sportsbook offer: a full package of Betradar Odds feed and risk management provided by NSoft experts.
Sportsbook without setup fee – a special welcome bonus for online operators
To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! This welcome discount within the special offer is valid until the end of this year for standard integration. Learn more about Sportsbook special offer.
Latest News
Playtech Expands LeoVegas Partnership to the Netherlands
Playtech has revealed the extension of its partnership with LeoVegas in the Netherlands, marking a significant development in their collaboration.
LeoVegas will now provide Dutch players with access to a diverse selection of Playtech’s acclaimed Casino Slots and Live Casino games. This expansion follows successful integrations in various regions, including the UK, Spain, Sweden, Denmark, Ontario, Italy and globally on LeoVegas.com.
Remko de Boer, Netherlands Country Manager at LeoVegas Group, said: “We are excited to bring the Playtech catalogue to the Netherlands! We look forward to providing our Dutch customers with the greatest igaming experience through Playtech’s renowned Casino Slots and Live Casino games.”
Diane Crookes, Senior Commercial Director at Playtech, said: “The partnership between LeoVegas Group and Playtech continues to grow stronger. Our partnership with LeoVegas has been a key part of our growth strategy, and we are delighted to continue this journey as we expand into markets and explore new opportunities.”
Latest News
3 Oaks Gaming presents a feature-rich trip to the Far East in 3 China Pots: Hold and Win
Distributor extends 3 Pots series with Asian-themed title
3 Oaks Gaming, an established distributor of iGaming content, has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title.
The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.
To trigger the Hold and Win round, Bonus symbols depicting the different pots are added to the progress meter within the main game. Enough blue icons open the Extra Feature, where four respins are awarded instead of the standard three. Red symbols unlock the Double Feature, which activates two game boards, while the purple Multi Feature adds multipliers to random cells.
The Extra, Double and Multi Pot features can all be triggered simultaneously, enhancing the win potential to new heights when the modifiers work in combination.
Additionally, the game’s Mini, Minor and Major Jackpots may appear during the Bonus Game and reward the corresponding cash value, with the Grand Jackpot worth 2,000x also awarded when the entire grid is filled within the Hold and Win mode.
Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “3 China Pots: Hold and Win takes users on a mystical voyage to an opulent palace, where players can uncover a wealth of riches thanks to the captivating 3 Pots mechanic.
“The 3 Pots mechanic continues to grow in popularity and incorporating it within such a popular slot theme will only broaden its appeal to a wider audience.”
Gambling in the USA
Nebraska’s First Permanent Casino to Open in May in Columbus
Nebraska’s first full-fledged, newly built and state-sanctioned gambling casino is slated to open in Columbus next month, marking a milestone in the state’s rollout of casino gambling.
The Nebraska Racing and Gaming Commission last Friday approved a target opening date of May 13 for Harrah’s Columbus.
“This is a big deal,” commission Chairman Dennis Lee said.
The state’s three other casinos are open, but in temporary facilities. According to construction schedules, all should be open by early next year.
“We’re definitely excited to open the first permanent casino in the state,” said Don Ostert, Harrah’s Columbus general manager.
The 17,000-square-foot casino floor will feature 400 slot machines and 11 live table games, including roulette and craps, Ostert said. It will feature a Brew Brothers restaurant and will offer Caesar’s sportsbook and racebook, Ostert said.
For racing fans, the complex will feature the state’s only 1-mile horse track, though racing isn’t scheduled to begin until August 16. By June, officials hope to have some horses out on the track to test the new surface.
Ostert said officials hope to draw customers from Norfolk and Grand Island, but also from Omaha and Lincoln.
Columbus Mayor James Bulkley said that, from the city’s standpoint, “we are very excited to see it get started and become part of the community.”
The developers incorporated some Columbus history into the casino, he said.
“The location where it is used to be called Wishbones, and it was a venue for years for entertainment, and so people recognize that name, and they have kept that name for the sports bar,” he said.
He expects the casino will draw from Omaha. Although driving to Columbus from downtown Omaha might take close to an hour and a half, the drive from west Omaha is more like an hour, he said.
“I can hit Elkhorn in a short hour today, which is now western Omaha,” he said.
In a few months, Omahans won’t have to leave town to visit a brand-new casino.
At Horsemen’s Park in Omaha, Warhorse Gaming officials are aiming to open their new casino in early August. It will open with 900 gaming positions, including table games and a Sweetwater Cafe.
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