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CEO Martin Storm discusses BMM’s approach during Covid-19 pandemic

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BMM to open gaming lab in Slovenia in May 2022 with former SIQ gaming lab management and senior testers
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Martin Storm, CEO of BMM Testlabs, the world’s best gaming testing laboratory and product certification consultancy, recently discussed his leadership team’s approach during the Covid-19 pandemic globally.

“BMM is a values-led culture and ‘care’ is at the heart of our first organizational value. We care for our staff, our customers and the world we live in,” stated Storm. “Our first action in March 2020 for dealing with Covid-19 was to establish a global leadership group we called the ‘Care Committee’. Its central focus is the health, safety and well-being of our staff, supported by our commitments to business continuity. The Care Committee communicates with staff on a global and local level about working remotely, health matters and encourages staff to support each other. In those early days, it was difficult to know just how hard Covid-19 would hit and how long it would last. Our Care Committee met daily for many months to address issues every day and now continues to meet weekly.”

Storm continued, “Worldwide, we have been very lucky to see only 3 Covid-19 infections at BMM and none with serious long-term consequences. Importantly, we have returned more than 95% of all Covid-19 furloughed jobs and made many more hires. Covid-19 has shown me how perfectly connected we all are in family, community, business and society – connected by not just by obvious interactions and transactions, but also indirectly by a gossamer thread of humanity to those we don’t know so well. The trauma of Covid-19 on all aspects of society has shown me that every person and every stakeholder is important, even the indirect ones. At BMM, our care now extends well beyond those obvious direct connections.”

“A strange result from this pandemic is when I implemented a hiring freeze at BMM it was followed almost immediately by accelerated business demand and additional hiring. And that demand is continuing to grow during Covid-19,” added Storm.

Storm concluded, “We remain deeply concerned for all of our stakeholders at this time, but we are hopeful that vaccines and therapeutics can arrest the march of this pandemic and protect people in all communities going forward. By mid 2021, I expect a more optimistic tone leading to greater business activity and employment. BMM is better placed than ever to serve the gaming industry with world-class services in testing, compliance, inspections and technology, and importantly, to provide a unique perspective on how to do it all better, faster and cheaper than ever before. Our point of view is different to our competitors and our growth suggests that our message resonates in the industry. Let me take this opportunity to thank our staff, our customers, the regulators and all of our stakeholders in the global gaming industry and wish them all a very happy holiday season.”

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BINGOTON: PADDY POWER PRESENTS A DRAMA…WITH BALLS

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Mischievous betting brand Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative agency Octagon for their latest ad campaign. 

“Bingoton” was formally rolled out in a fashion befitting the brand’s proverbial bingo debutante today (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first showing on ITV this evening during Coronation Street.  

The commercial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a selection of ‘gentlemen callers’, cleverly creating a humorous parallel with the perils of modern-day dating.  

According to Josh Green, Executive Director at Octagon, this was the ideal comical conduit to convey the Paddy Power Bingoproposition:  

“In the simplest terms, bingo is drama with balls. That’s how the idea of Bingoton was born.” 

Tom Muldowney, Head of Gaming Marketing with Paddy Power adds:   

“We wanted to make a ballsy ad and Miss Bingoton felt like the perfect leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who sent her (Charles) Dickens pix. He remains on the cutting room floor.”    

The advert opens with stunning views of high society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s quickly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.   

  Suitor Number 3 is quickly dispatched in an equally decisive manner, having been judged by Miss B to be “catfishing again” after she takes in his dated and unrecognizable profile painting.  

Trying his luck next is Suitor Number 66, a handsome gentleman from Essex who only has eyes for his own reflection.   

“The only way is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s latest campaign comes with all the easter eggs punters have come to expect from the mischievous brand, who manages to marry drama (and balls) to make it a perfect match.   

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Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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eSports

Four Teams Advance to CS:GO Female Tournament at IESF WE Championships

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The International Esports Federation (IESF) concluded a groundbreaking competition for the Female Feature Division CS:GO qualifiers, which saw Indonesia, Poland, Namibia, and Argentina move forward to secure their spot at the World Esports Championships Finals in Bali, Indonesia. The qualifiers were hosted online by IESF, and the finals tournament in Bali will feature a $50,000 total prize pool. Poland and Argentina came out on top of their respective region’s qualifiers.

IESF President Vlad Marinescu said: “IESF is privileged to be able to host its first-ever Female Feature Division CS:GO tournament, a significant step forward for the world of Esports. This event is promoting inclusivity and providing female gamers equal opportunities to succeed on Esports’ biggest stage. IESF is committed to advancing and supporting the role of women in Esports through initiatives like this and our current partnerships with Women in Games and GIRLGAMER Esports Festival. “

IESF Marketing Manager Ana Karakolevska added: “Congratulations to the four female teams for giving us one of the most exciting qualifiers yet, and securing their spot at the first-ever CS:GO World Esports Tournament. IESF is proud to be making advancements in shaping the future of gaming for the entire World Esports Family. We can’t wait to see these skilled teams compete in Bali.”

World-leading Esports club Natus Vincere (NAVI) represented Poland in the qualifiers and will bring some of the world’s best Esports players to Bali to compete for the ultimate prize. The 14th WE Championships will take place from December 1 to 12 with Indonesia, Poland, Namibia, or Argentina looking to be crowned the first female CS:GO tournament winners.

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