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Realistic Games Expands in Europe With Lottoland Deal

George Miller

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Lottoland app approved for Google Play Stores in Sweden and Australia
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Supplier’s entire portfolio to go live with leading operator across UK, Germany and Sweden

Leading casino content developer Realistic Games is to launch its wide variety of slot, table and instant win games with world leading online betting operator Lottoland, furthering its presence in some of Europe’s largest markets.

Player-favourites from Realistics’s portfolio, including the entire Game Changer series and collection of Electrocoin remakes, will soon be available to Lottoland players, as well as perennial classics Realistic Roulette and Super Graphics Upside Down.

Under the deal, the provider’s content will feature across the operator’s games, bingo and instant win tabs via its many sites – starting with the UK.

The deal with Lottoland adds another tier one operator to Realistic’s distribution network and comes as the supplier continues to boost its engaging catalogue with high performing releases such as Game Changer and Bar-X.  

Robert Lee, Commercial Director at Realistic Games, said: “Given Lottoland’s established and growing customer base in the UK, Swedish and German markets this partnership is a significant step forward that will further cement our footprint.

“From high volatility slots that appeal to traditional enthusiasts to quick-fire instant win games for more casual players, our portfolio has something for everyone and will therefore make a strong addition to Lottoland’s offering.”

Nigel Birrell, CEO of Lottoland, said: “Our ideal supplier partner is one that not only can bring something new to our platform but also complements our core lottery product. Realistic fits that bill perfectly.

“The variety of content they offer is exactly what we need to meet the demands of our diverse, growing player base and attract new audiences. We look forward to taking their portfolio live to our customers.”

 

Industry News

Fast Track Appoints Johnny Tominaga as Head of Marketing

Niji Narayan

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Fast Track Appoints Johnny Tominaga as Head of Marketing
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Fast Track has appointed Johnny Tominaga as its new head of marketing.

Tominaga joins Fast Track’s Malta team with more than 15 years of marketing and advertisement experience, having worked with major corporations such as Microsoft, Intel, Disney and Pepsico.

“We are at a really exciting stage in Fast Track’s growth and Johnny is going to have a pivotal role in shaping how we communicate with the industry as we continue to evolve. We are already impressed with his wide-ranging knowledge and creativity and know that we can expect great things!” Simon Lidzén, Co-founder and CEO of Fast Track, said.

“Fast Track is disrupting the iGaming industry by creating cutting-edge technology that will continue to change the dynamics of the industry. I’m excited to be part of that journey and help the team continue to tell their story,” Johnny Tominaga said.

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Industry News

IGT Announces Completion of Sale of its Italian B2C Gaming Business

Niji Narayan

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IGT Announces Completion of Sale of its Italian B2C Gaming Business
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International Game Technology PLC (IGT) has announced that its wholly-owned subsidiary IGT Lottery S.p.A. has completed the sale of 100% of the share capital of Lottomatica Videolot Rete S.p.A. and Lottomatica Scommesse S.r.l., the members of the IGT group which conduct its Italian B2C gaming machine, sports betting and digital gaming businesses, to Gamenet Group S.p.A. for a cash purchase price of €950 million (€725 million of which was paid at closing, €100 million of which is payable on 31 December 2021 and the remaining €125 million of which is payable on 30 September 2022).

IGT will use the funds received at closing net of approximately €94 million (representing the aggregate cash held by the Subsidiaries) to pay transaction expenses and reduce debt.

Credit Suisse International acted as lead financial advisor to IGT, UBS acted as financial advisor and fairness opinion advisor to IGT and its Board of Directors, and White & Case LLP and NCTM advised IGT. Barclays Bank Ireland Plc., Mediobanca, Paul, Weiss, Rifkind, Wharton & Garrison LLP, and the Italian offices of Cleary, Gottlieb, Steen & Hamilton LLP and Latham & Watkins, LLP advised the buyer.

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Industry News

Gaming Realms Signs Licensing Agreement with Pragmatic Play

Niji Narayan

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Gaming Realms Signs Licensing Agreement with Pragmatic Play
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Gaming Realms has signed a licensing agreement with Pragmatic Play to produce Pragmatic Play-themed Slingo games.

Under the terms of the agreement, Gaming Realms is to license market-leading brands from Pragmatic Play’s expansive game portfolio, including Sweet Bonanza and Wolf Gold, to create Slingo games.

Michael Buckley, executive chairman of Gaming Realms, said: “This licensing partnership with Pragmatic Play opens up a range of cross-sell benefits to both parties. The collaboration between two organisations with a key focus on content innovation in the digital space is truly exciting.

“Pragmatic Play creates engaging and immersive gaming content that fits perfectly with Slingo; we’re hoping this announcement should excite both operators and players.”

Yossi Barzely, chief business development officer at Pragmatic Play, said: “Creating memorable gaming experiences is a priority for us and Gaming Realms has an excellent reputation through its Slingo portfolio.

“We have an extremely positive feeling about the potential for Pragmatic Play-themed Slingo games and are eager to see this partnership realise its potential.”

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