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NetBet To Add BlueRibbon’s Gamification Solution

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NetBet To Add BlueRibbon’s Gamification Solution
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Leading online gaming operator NetBet has signed a new partnership deal with B2B marketing provider BlueRibbon. Through the agreement, NetBet will integrate BlueRibbon’s gamification solutions across its digital B2C gaming assets.

NetBet is a top online gaming destination for players in regulated countries, including the UK, Romania, Greece, Germany, and Ireland. The iGaming operator is well-known for continually adding new content and features to its offering, keeping players coming back for more. The addition of BlueRibbon’s solution will complement this objective and enhance NetBet’s ability to distinguish itself as an industry leader.

By integrating BlueRibbon’s content-agnostic solution, NetBet will be able to create innovative, personalized jackpot campaigns tied to any of the hundreds of gaming titles the operator offers regardless of which company supplied that content. BlueRibbon’s customized jackpots are specifically designed to help operators further gamify the player experience, increasing player engagement and loyalty while reaching any KPIs.

Of the partnership, BlueRibbon CMO Dan Fischer said, “We are thrilled to enter into this partnership with NetBet, a brand of choice for so many players around the world. We believe that our gamification solutions will create an irresistible sense of excitement for players while giving NetBet the distinct advantage of differentiating itself.

Echoing that sentiment, NetBet PR manager Claudia Georgevici said, “BlueRibbon is the kind of cutting-edge company we are always looking to partner with. We see that players love the excitement jackpots offer, and the ability for us to create our own jackpots, aligned with player behaviors, will be an excellent marketing and engagement tool for us.”

Africa

BetGames marks latest African expansion with Sahara Games deal

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BetGames marks latest African expansion with Sahara Games deal
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Innovative live dealer and betting games studio BetGames has signed its latest deal in Africa, by agreeing to supply the rapidly expanding Sahara Games Technology Corporation.

As part of the latest deal, BetGames has enhanced Sahara Games’ land-based offering by integrating its renowned product portfolio, including popular lottery titles Lucky 7 and Lucky 5 and the exciting Wheel of Fortune game.

Since its inception, Sahara Games has enhanced its position in the quickly growing African market. The operator runs successful operations in several key regions, and its provision of an optimal product mix for players is key to its accomplishments.

The latest deal sees BetGames further enhance its presence in important markets with the collaboration already live, delivering BetGames’ content to over 300 retail locations in Kenya, Uganda, Nigeria and Mozambique.

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets.

“Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection.”

Mathew Halloran, COO at Sahara Games, added: We’re excited to have reached an agreement with such a prominent name like BetGames, the company’s presence in Africa speaks for itself.

“Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we’ve done just that by taking on BetGames exciting collection of lottery games.”

After a hugely successful 2021, the latest agreement sees BetGames expand its global presence. Having recently rebranded, the company has recorded a surge in engagement as a result of its enhanced Lotto Reloaded studio.

BetGames’ latest flagship product is authorised across several key markets including those governed by the UKGC and MGA, whilst also satisfying the regulatory requirements in a variety of South African jurisdictions.

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Yggdrasil and Bad Dingo break the ice with GigaBlox™ hit Arctic Sorcerer

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Yggdrasil and Bad Dingo break the ice with GigaBlox™ hit Arctic Sorcerer
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Yggdrasil and ReelPlay have partnered to release Bad Dingo’s icy new adventure Arctic Sorcerer, a title featuring frosty big wins and the popular GigaBlox™ mechanic.

The latest YG Masters creation sees the title’s main protagonist, the Arctic Sorcerer, attempting to release his mystical animal companions and treasures from the ice for big wins.

The game’s main feature, Arctic Blast, can occur during the base game and the free spins mode, with the sorcerer modifying the reels with Mystery GigaBlox™ symbols, which then change into animals, gems, scatters, or wilds.

Yggdrasil’s popular GigaBlox™ mechanic sees the delivery of symbols from 2×2 to 5×5. After these symbols land, they split into regular-sized symbols leading to bigger wins.

When a player lands five or more scatters, between five and 15 free spins will be awarded. During the mode, wilds act as multipliers of x2 and up to 80 free spins can be triggered.

The game also has a wild collection counter and if five wild symbols land during free spins, an additional two spins are awarded. This continues until a total of 20 wild symbols have been collected.

Arctic Sorcerer is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Adding another GigaBlox™ title to our YG Masters portfolio is great and highlights the popularity of our proprietary mechanic. Arctic Sorcerer is a great creation by Bad Dingo and creates an exciting experience with great win potential.”

David Johnson, CEO at ReelPlay, said: “ReelPlay is delighted to enable Bad Dingo’s latest creation to market. Yggdrasil’s YG Masters program provides ReelPlay’s partner studios the opportunity to distribute cleverly crafted slots games to a wide network of operator partners.”

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Fantasy Sports

FSI Launched in Turkey with Fantazzie Gaming Technologies

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FSI Launched in Turkey with Fantazzie Gaming Technologies
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FSI – Fantasy Sports Interactive Ltd. is thrilled to announce that they have launched a customised Fantasy Sports solution with Fantazzie Gaming Technologies (Fantazzie Oyun Teknolojileri A.Ş), offering innovative fantasy games to the Turkish audience.

Fantazzie A.Ş is a cutting-edge company with the vision to offer modern, engaging fantasy sports products to Turkey’s sports fans.

Following our partnership, the FSI and Fantazzie Teams have been working together for the creation and launch of an engaging Fantasy Sports platform offering weekly fantasy contests with Free-to-Play options and In-App-purchases.

The Fantazzie website and native app soft-launched for the kick-off of the 2022-2023 Turkish Süper Lig Season, on 5 August, to offer Fantasy Süper Lig Contests.

Less than 2 months later, the Fantazzie App ranked 1st in the iOS App Store Top Apps for Turkey, and 4th at the Play Store.

The unique gameplay experience is driven by the Fantazzie Marketplace and the exciting entry Boosters the users can buy with in-app currency “FanGold ” in order to boost their entries, team, or even specific athletes, and win extra Fantasy Points to beat the opponent Managers on the Leaderboard!

Fantazzie makes the user experience even more immersive, featuring the official team logos and player photos of the Süper Lig Clubs on FSI’s customized interface, as official partners of the Süper Lig Clubs.

Following the successful product launch, Fantazzie A.Ş launched a large-scale marketing campaign to reach the Turkish audience through digital media and the official channels of the Süper Lig Clubs, promoting an exciting contest for a Samsung Galaxy Z Fold4! The contest was communicated via the official instagram accounts of the majority of the Süper Lig teams, totalling over 20 million followers!

Keeping up the momentum, FSI will be powering Fantazzie’s games for the upcoming World Cup,  the most prestigious soccer competition in the world.

The FSI platform will be running Fantazzie’s Contests for the flagship FIFA Tournament taking place in November, allowing Fantazzie managers to select all-star athletes from the top 32 national teams, and follow their statistics throughout the month-long tournament.

“We are thrilled to bring Fantazzie’s platform and vision to life, and we are proud to provide this engaging fantasy solution to the passionate football fans of Turkey! Working alongside the Fantazzie A.Ş Team has been a constructive experience for us, and we look forward to continuing our fruitful collaboration.” stated FSI CEO, Dennis Tsalikis, about the partnership and launch of the Fantazzie platform.

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