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Novibet partners with AllSported’s risk-managed solution

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AllSported strikes international rightsholders deal with The Racing Partnership
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Novibet has today announced it has partnered with AllSported, the expert horseracing trading solution, across its website and mobile app. The deal sees AllSported deliver a full pricing and risk-managed service to the new UK entrant.

The deal also sees Novibet avail of Racing Post content, elevating their offering to provide customers with Spotlight comments, form and verdicts from Racing Post experts. The industry-leading content is used across all major bookmakers in Britain and Ireland.

AllSported’s independent pricing enables Novibet to not only extend their pricing window but also trade their own price right up to the off. With this comes AllSported’s expert customer profiling to give the firm better insights into their players. The AllSported API, built on the latest push technology, eliminates price latency and gives Novibet the opportunity to lead in what has become a generic follower-driven market.

AllSported, launched towards the end of 2019, is the best-in-class trading solution that gives bookmakers made-to-measure racing odds delivered with streamlined integration. The company is formed by a strategic partnership of Racing Post combined with market leaders TXODDS and Banach Technologies.

Discussing the new partnership, Head of Trading Partnerships at AllSported, Alan Casey said:

‘We’re really excited to partner with Novibet. They’re a very progressive company making huge strides and we look forward to helping them gain a foothold in the UK marketplace. Towards the back end of last year they were sweeping awards across the board at SBC and EGR so we’re delighted they’ve chosen to partner with AllSported. We’re incredibly confident that combining AllSported, Racing Post content and the award-winning Novibet platform we will be able to deliver the best Racing product out there.’

Discussing the partnership Novibet Business Development Manager, Dimitris Argyriou mentioned the value of expert betting content alongside the leading risk-managed technology as key to going with AllSported.

“We are delighted to announce – after a long selection process – AllSported as our official horseracing trading partner. We are excited that AllSported and Racing Post will help us to increase our presence in the UK and I strongly believe this partnership is a huge step in the right direction.

He continued: ‘’Our promise to deliver unique content paired with one of a kind odds will be kept by adding AllSported’s horseracing expertise and experience to our arsenal and increasing our portfolio with international racing. We’re incredibly confident that the final result will be best in class, creating the optimal, go-to alternative for racing betting.”

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RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR

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RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR
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Raptor PR, the specialist tech PR agency for the global video games industry, has appointed MCV/DEVELOP 30 Under 30 2023 winning PR and communications professional James Law as PR Director. James will play an instrumental role in the establishment of Raptor PR’s new consumer gaming PR division, and will be leading on key B2B accounts at the agency.

Since early 2021, Raptor PR has carved out a unique reputation as the world’s only specialist B2B tech PR agency for the global games industry. James’ appointment will see the agency expand its B2B offering with a fully integrated B2C PR service for ambitious game development studios and publishers from the worlds of mobile, PC and console gaming.

James was previously PR Manager at Heaven Media, a leading creative marketing agency specialising in the gaming and technology industries. His experience includes global brands such as Nexon, Fanatec, and PowerA, as well as indie darlings like OutOfTheBit, Wales Interactive, and Utomik. Prior to Heaven Media, James was an experienced consumer games industry journalist, having written for leading gaming outlets such as Eurogamer, NME, Rock Paper Shotgun, and PC Gamer. He has also been Managing Editor at Gfinity Esports.

Rana Rahman, Founder and CEO at Raptor PR, commented: “We’re beyond excited to have James come on board to help shape the next evolution of Raptor PR. We’ve spent the last three and a half years establishing ourselves as the leading B2B tech PR agency for the global games industry, with flagship clients such as The Games Fund, Sandsoft, Midjiwan, Stardust, and Metaplay. We implicitly understand the complexities of the businesses and technologies that are powering the games industry, hence it is a natural progression for team Raptor PR to voyage into the world of consumer gaming PR, immediately supporting our existing portfolio with consumer gaming consultancy and tactical execution.”

James Law, PR Director at Raptor PR, commented: “Raptor PR is in such an exciting place with the agency’s fantastic success and strength in the B2B gaming and tech sectors. The opportunity to lead the agency’s nascent consumer gaming division is one I couldn’t resist – I love the games industry and the people in it, and the Raptor team is one that shares my passion for gaming and drive to make the industry a better place. I can’t wait to get stuck in – meeting the brilliant Raptor team and working alongside them has already been a fascinating learning experience, and it’s been a treat to be able to contribute and deliver my own unique perspectives. Here’s to a successful new partnership!”

James’ work demonstrates a passion for the games industry community, and a desire to make it a better place. As co-founder of startmenu, a website and community dedicated to bringing new and upcoming writing talent together within the games industry, James has helped build bridges into the industry that previously didn’t exist. At Raptor PR, James will be supported in his voluntary roles, as an ambassador for Safe In Our World, the video games industry mental health charity, and as a mentor in the 2024 Limit Break mentorship scheme.

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Soft2Bet Presents CampoBet.dk: Its Latest Casino and Sportsbook in Denmark

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Soft2Bet, a leading provider of technical solutions for online betting, announces the launch of CampoBet in Denmark for mobile and desktop users. Already an industry award-winning brand, CampoBet is now available under the name CampoBet.dk for Danish users, offering them a comprehensive betting experience across 30 different sports.

The CampoBet brand provides some of the best odds in the market on more than ten million sporting events per year and with a full range of pre-match and live betting options. In addition to its sportsbook offering, CampoBet also offers more than 3,000 casino games to its players including the best live casino products complete with high-quality production values and top-level professional dealers.

CampoBet.dk players will also have access to Soft2Bet’s award-winning Motivational Engineering Gaming Application (MEGA), the best gamification platform in iGaming, and will be able to take part in weekly challenges and rewards to enhance their playing experience with intelligent and engaging content.

All this is available through CampoBet.dk’s easy-to-navigate UI, providing a quality experience for players that is focused on simplicity and seamless payments for both new and experienced bettors.

“CampoBet.dk is an innovative online platform that offers a comprehensive betting experience and we are delighted to introduce it to our Danish customers,” the Chief Product Officer for Soft2Bet, Yoel Zuckerberg, said. “The user interface is fast, simple and flexible so that players can access their favourite betting markets and casino products with ease and make CampoBet.dk a firm favourite among iGaming enthusiasts in Denmark.”

CampoBet is already active in Malta and Sweden with CampoBet. com and CampoBet.se respectively and the launch of CampoBet.dk marks a significant milestone in Soft2Bet’s expansion into Denmark and the Nordics region in general. Both Soft2Bet and CampoBet have been shortlisted for prestigious industry awards in recent years and this year Soft2Bet’s gamification platform MEGA won the award for In-House Innovation of the Year at the EGR Nordics Awards.

CampoBet’s mobile app will also shortly be available to Danish Android and iOS users. For more information, please visit www. CampoBet.dk.

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Thunderkick Unveils Sequel to Top-Performing Game with Midas Golden Touch 2

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Latest release features wild multipliers, Gift of Midas feature and thrilling bonus game

Independent slots studio Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original.

This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

In the base game, players can trigger the Gift of Midas feature at random, adding up to nine wild symbols or up to three scatter symbols to the reels. Wild symbols carry multipliers from 2x up to 32x based on the number of wilds in a winning payline.

Landing three or more scatters triggers the lucrative bonus game where any win activates a sticky re-spin feature. During re-spins, winning symbols lock in place while the rest of the reels re-spin, continuing until no additional winning symbols appear.

The Epic Wild symbol, starting with a 2x multiplier, is also added to the reels at the start of each free spin. Collecting three scatters during the bonus game doubles the Epic Wild multiplier up to 32x and awards two extra free spins.

Midas Golden Touch 2 also introduces new BET+ options, allowing players to increase their chances of triggering the bonus game. For an additional cost, spins can be 2x or 5x more likely to activate the coveted bonus game.

This release sees Thunderkick continue to develop high-quality, dynamic slots that have contributed to its significant growth, with recent releases Xterminate and 12 Bolts of Thunder receiving impressive player engagement rates.

“We’re excited to invite players back to King Midas’ kingdom with this feature-rich sequel,” the Game Product Owner for Thunderkick, Mike Collins, said. “With Midas Golden Touch 2, we want to offer a visually immersive journey filled with golden treasures and big win potential.

“Features such as the new BET+ options add an extra layer of choice and excitement. The original Midas Golden Touch was a player favourite and we believe this follow-up will resonate strongly with customers and operators worldwide.”

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