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Argyll Entertainment partners with Enteractive


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Argyll Entertainment partners with Enteractive
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Innovative operator looks to revive dormant accounts in 2021 

Enteractive, the leader in player reactivation and retention for the iGaming industry, is to provide its personalised reactivation services to dynamic and entrepreneurial online gambling operator, Argyll Entertainment. The activity will initially focus on the company’s market leading sportsbook brand, SportNation, in the UK, with further rollout of the service to other iGaming verticals to be considered following this campaign.

Argyll Entertainment offers its customers a new online gaming experience that surrounds the traditional online gambling product with a fun, authentic and engaging entertainment layer, comprising a market leading sportsbook and premium portfolio of casino games to rival the very best operators in the market. The Company’s mission is to become a global leader in the offering of branded and themed online gambling sites.

Enteractive, now in the top three traffic generators for the iGaming industry, will help achieve this projected growth by opening doors to previously untapped revenues locked in the hard-to-reach lapsed and churned player databases.   The personalised approach that Enteractive uniquely offers iGaming operator partners sees unmatched success levels reaching these players, with one-to-one phone calls creating a direct two-way communication channel that promotes trust and loyalty for brands, as well as prompting greater conversion rates for dormant or non-depositing accounts.

Max Howard, Head of CRM for Argyll Entertainment, commented, “We’re incredibly excited to see increased conversions for our newly registered customers who have not yet deposited.  Enteractive has a proven track record of engaging with these players through phone conversations, creating revenue streams where our digital CRM processes are less effective.”

Andrew Foster, Enteractive’s Head of Business Development, welcomed the new partnership, saying, “Argyll Entertainment is a global leader in the iGaming sector, and we couldn’t be happier to start this first project together.  We know we’ll achieve great results in this initial sports vertical, and we’re confident that this will be the first step to deliver increased revenues across their brand portfolio.”

The agreement was penned in December, and Enteractive has already started the campaign activity, with early results looking promising.

Gaming

Kinetix Announces New AI Features

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Kinetix, the AI startup bringing emotes to video games and virtual worlds, announced major advances in the generative AI technology powering its platform; including an updated AI model for motion extraction from videos, and an AI tool that applies a predefined motion to any animation in one click.

Traditionally, 3D animation has been an expensive and time-consuming process involving trained 3D experts, and specialist software and hardware. This is no different for emotes – animations that express emotion – which Kinetix is best known for pioneering. Its video-to-animation AI and no-code editing tools streamline the process for professionals such as game developers, and open up the creation of 3D animations to anyone. Kinetix emotes can be used with any avatar, within any video game or virtual world.

The new Kinetix tools have been released as part of version 2.0 of the Kinetix platform and feature a new generation of algorithms for motion extraction from videos, creating better results in terms of posture, translations, and grounding. The second key element is style transfer filters, an AI tool that applies a predefined motion to any animation, enabling users to create more expressive emotes. The first style transfer filters available are “Robot” and “Drunk” – animations which need little explanation – and the library of filters will be constantly added to.

Henri Mirande, CTO and co-founder at Kinetix, said: “With so much debate recently on generative AI’s potential to streamline and democratize creative processes, we’re proud to announce these advances in our custom AI model. They mean that we can now more accurately extract complex motions from video content – such as backflips, parkour, or sprinting up a flight of stairs. We have also found that a large number of our users enjoy creating animations from a pre-existing library rather than uploading their own videos. Our AI-powered style transfer filters can be used to enhance both custom-generated and stock animations, adding more fun and humor into the mix.”

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Gaming

Kinguin Celebrates 15 Million Registered Users

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Kinguin, the world’s first digital marketplace, has revealed its latest milestone of serving 15 million registered users on the platform worldwide, an increase of 50% since the end of 2020. The milestone is a reflection of the demand for players to purchase digitally and is signified by growth to over 150,000 digital offerings on the Kinguin digital and NFT marketplace.

To celebrate the announcement of 15 million registered users, Kinguin has revealed insights into user preferences including:

  • The top selling games of 2022 on the platform in order, led by; Elden Ring, FIFA 23, God of War, Ready or Not and Total War Warhammer III
  • Location of users include 21.5% in Germany and 15.9% from USA with over 60% of total users from Europe
  • The largest age group on the platform is 18-24 with registered users in this category equalling 42.4%, 27% between 25-34, 14.9% between 35-44 and 15.7% 45 and over.

Kinguin continues its exponential growth having launched its NFT marketplace in May 2022 and launched the first ever esports tournament bringing back legendary pro-players, Kinguin Legends. Kinguin also launched Kinguin Cares to support esports players and their families affected by the war in Ukraine, offering accommodation to Ukrainians and their families free of charge at the Kinguin Esports Performance Center (EPC) in Warsaw. To date, it has hosted almost 30 people, and its doors are still open to Ukrainian people in need of support.

Robert Kalbarczyk, Chief Executive Officer at Kinguin said: “I would like to thank all our users around the world for their constant trust in Kinguin. 15 million milestone is amazing, especially with the 50% increase in users globally since 2021. That proves that our business is going in the right direction. Our vision is to be the world’s most open digital entertainment playground where everybody plays, and we truly mean it.”

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Industry News

Dallmeier Shortlisted for the European Casino Awards 2023

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Dallmeier, an expert in video technology for casinos, has been shortlisted in two categories for the upcoming European Casino Awards 2023, its Panomera W8 360° cameras as “Best new innovative product” and Casino Automation Technology CAT as “Best table gaming product”.

The Panomera W8 is a 360° camera with 4K resolution ensuring complete 360° coverage without a “blind spot” below the camera. Six sensors are arranged in a circle, a seventh sensor covers the overall scene and an eighth sensor captures the blind spot below the camera. From these eight images, the software then stitches a complete image of the half-sphere around the camera location that has been captured without gaps. Within this overview image, multiple operators can open any number of detail areas with a mouse-click and zoom in and move around in these areas as if it was a PTZ cam.

Casino operators who use such systems report that they regularly reduce the time needed from the detection of an incident to the resolution – e.g., by catching an offender – by a factor of up to 10 or more.

Furthermore, the overall costs for monitoring the gaming floor are reduced. Although the costs per camera are higher than a PTZ system, far fewer cameras need to be installed. The resulting savings in installation, infrastructure, and maintenance as well as in operation itself outweigh the additional costs for the cameras themselves.

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