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LeanConvert signs partnership with Betsson Group

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LeanConvert signs partnership with Betsson Group
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Leading website optimisation service to assist with the future of digital and mobile gaming entertainment specialist

LeanConvert, the world’s fastest growing customer experience, analytics and engineering company has signed a partnership agreement with Betsson Group, which sees the tier one operator take a substantive step towards investing in their business sustainability for the future.

Famed for helping the world’s biggest brands drive website optimisation and achieve impressive ROI increases with a proficiency in the gaming and gambling sector, LeanConvert will be utilising their creative approach to multivariate testing to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.

LeanConvert’s unique application of Lean Methodology allows their clients to do more with fewer resources, an objective which has proven invaluable to many during the current Covid-19 situation as companies adapt to and continue along their digital transformation pathways.

The London based website and business optimisation company is completely platform agnostic, meaning they have comprehensive expertise with all available software vendors on the market. This allows for a fully conceptualised build and the use of bespoke solutions which best fit a company’s requirements.

Operating 20+ brands across 16 jurisdictions demonstrates Betsson Group’s importance within the industry. This new association has the specific aim of cementing that stake for the innovative operator and streamlining their global operations to increase capacity in a viable manner.

Tim Axon, Managing Director of LeanConvert, said: Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.

“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”

“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”

“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”

Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.

“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”

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Stats Widgets Introducing H2H Widget for Land-Based Terminals

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FeedConstruct’s Stats Widgets is excited to introduce its new type of H2H widget for Land-Based terminals, designed to enhance user interaction and interface. This widget simplifies the presentation of head-to-head (H2H) data, providing deep insights into team performances with its non-clickable and screen-optimized design.

The H2H widget showcases detailed analysis across various metrics, including team performances, H2H comparison data, and recent match results. Here is the data you can find in this widget:

· H2H Comparison Data: Detailed comparisons between two teams, including historical matchups and relevant statistics.

· Team Performances: Highlighting the recent form and efficiency of both teams.

· Last 5 Matches: Reviewing the outcomes of the last five matches of the teams.

· Current Standings: Quick reference to the teams’ positions in the current league.

The widget is a ready-to-go solution, with easy iFrame integration into the sportsbook, and individual branding to reflect a personalized touch. The introduction of the new type of H2H widget makes a big step forward in simplifying the sports data presentation for the Land-Based terminals, thus enhancing the user experience and supporting our partners.

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Slotsjudge Expands Its Presence on Discord and Kick

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It has been announced that Slotsjudge has expanded its presence by launching on new digital platforms, including Kick and Discord. The expansion will allow the team behind the brand to reach a wider audience for valuable reviews and insights. By introducing Kick video live streaming and a social Discord server, Slotsjudge aims to foster its vibrant community and provide even more interactive ways for users to discuss and engage with their insights, reviews and recommendations.

Details of the Expansion

Slotsjudge on Kick
The video live-streaming service from Kick offers a myriad of streaming topics and interactive features. It allows users to engage with Slotsjudge streamers in real-time through chat discussions and polls. By bolstering its digital platform expansion with Kick, Slotsjudge can create a dynamic and immersive streaming experience with community engagement and interaction at the forefront.

Slotsjudge’s Discord Server
Discord is a versatile communication platform that provides users with seamless cross-device syncing. By joining the Slotsjudge Discord community, users can benefit from in-built game streaming capabilities, and a wide range of chat and voice features for collaboration and community engagement within the iGaming industry. Additionally, the Discord community from Slotsjudge provides a streamlined platform for content sharing and community support, while maintaining a focus on creating a welcoming environment without promoting iGaming activities.

Impact and Expectations

For the iGaming Entertainment Community
With its new digital platform expansion, Slotsjudge brings a host of mutual benefits to the community. These include enhanced access to information and increased opportunities for engagement. Ultimately, it broadens the platform and reaches for shared experiences, strengthening the bond between players and creating a thriving iGaming community.

Future Directions
Leveraging the community foundations already established, Slotsjudge’s Kick and Discord channels are poised to build upon previous successes and bring even more engagement and enjoyment to users. They will foster a thriving community that continuously evolves and adapts to meet the needs and interests of its members.

Closing Remarks
With the expansion onto Kick and Discord, Slotsjudge aims to bring more fun and interaction to the experience. It is consistently creating spaces where like-minded users can easily connect, engage, and interact with one another, fostering a vibrant and dynamic community.

Pauls Spakovskis, live streamer and game expert at Slotsjudge commented:

“This is amazing news as Discord is the number one community hub to have and where I and Krista can interact with everyone interested in and about Slotsjudge. And streaming on Kick was just a question of time – fast growing streamer-friendly platform where we can build an even bigger community!”

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Play with the Ugliest, Quirkiest Pets Around in Stakelogic’s Fugly Pets

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Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic.

Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

The slot uses a 5×5 grid with 3,125 ways to win on each spin and is packed with a plethora of unique and exciting bonus features.

Landing Bonus symbols trigger up to 15 Free Spins! Keep your eyes peeled for symbol multipliers of up to 64x landing on any spin. What’s more, these become persistent during the Free Spins, only adding to the game’s huge winning potential.

Roadkill might spell bad news for these fugly-looking creatures, but it is a great thing for players! The Roadkill symbol lands on reel five and will remain inactive until no cascades are possible. The Roadkill symbol then moves across the reels, destroying everything its path or turning it into Wilds.

Fugly Pets is a Stakelogic slot, so there is always something a little extra. If you thought those animals were ugly in regular size, wait until they land in super-size! Super Symbols can land in 2×2, 3×3, or 4×4, allowing players to win big!

Speaking of big wins, players can grab wins of up to 5,000x their stake in this slot, with RTP models up to 96% available.

Daniela Fricchione, Head of Account Management at Stakelogic, said: One thing we love to do at Stakelogic is to play with player expectations. When you think of a pet-themed slot, you imagine something cute and cuddly. Well, we’ve taken that rulebook and fed it to the dogs, putting a fresh spin on the genre with Fugly Pets.

It’s not just the theme that is unconventional, either. The game is jam-packed with special features, with the Roadkill bonus and Super Symbols really helping the slot stand out from the pack.

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