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EveryMatrix Press Releases

EveryMatrix expands into the Russian market with innovative 888.ru bookmaker

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EveryMatrix expands into the Russian market with innovative 888.ru bookmaker
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EveryMatrix is thrilled to announce the launch of sports bookmaker 888.ru. The bookmaker has upgraded its betting business in the Russian regulated market with EveryMatrix’s turnkey sportsbook solution.

888.ru utilises EveryMatrix’s turnkey platform and a suite of products including the fully managed OddsMatrix Sportsbook with BonusEngine, as well as MoneyMatrix for payments processing and ID verification, all of it adapted to fit Russian gaming regulation.

888.ru is a strong local brand in the Russian market and more than 100,000 users were migrated to the new platform as part of the launch.

Ebbe Groes, Group CEO of EveryMatrix, says: “We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product.

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

Dmitry Merkulov, Director of Electronic Sales and Marketing 888.ru: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”

 

EveryMatrix Press Releases

Matrix iGaming joins EveryMatrix RGS solution

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Matrix iGaming joins EveryMatrix RGS solution
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EveryMatrix welcomes Chicago-based gaming provider Matrix iGaming to its RGS solution. The studio will leverage the ‘out-of-the-box’ remote gaming server capabilities to produce, manage, and distribute its upcoming casino titles.

Building 100% authentic games, Matrix iGaming is creating bespoke games for the land-based U.S. market. Moving forward, Matrix iGaming will expand into the online vertical through the new RGS partnership.

RGS Matrix assists the next generation of game builders to build premium titles. It supplies the industry with fresh content and facilitates consistent deployment and quick integration. The solution is successfully employed by a mix of emerging gaming start-ups and established land-based suppliers launching in the online vertical in multiple jurisdictions across Europe and Latin America.

Mathias Larsson, Managing Director of RGS Matrix, says: “RGS Matrix has grown to become an important component of EveryMatrix’s product line-up. Since the launch, we have received positive industry feedback, and I am more than happy to welcome on our platform new gaming suppliers that share the same agile and determined mindset we have.

“Matrix iGaming is the first U.S. facing studio to join our network. This partnership signals a positive advancement in the U.S. market in line with our long-term expansion plans. Matrix iGaming has an exciting roadmap ahead, and I’m looking forward to assisting them in producing and distributing their upcoming titles.”

Frank Fatehali, CEO of Matrix iGaming, comments: “Joining RGS Matrix is an exciting step ahead for us. Our focus has been on creating land-based content, and we are now ready to start building a prominent online presence. The team here has a long history of producing outstanding titles in a wide variety of genres and game types, including free spins, bonuses, and jackpots. Our clients can expect the same level of quality and attention to detail, all designed to increase player satisfaction and improve loyalty.”

Learn more about RGS Matrix and contact us for the integration details.

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EveryMatrix and bet-at-home enter new casino partnership

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EveryMatrix and bet-at-home enter new casino partnership
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iGaming supplier EveryMatrix is thrilled to announce its latest partnership with German-based operator bet-at-home. The new agreement will see bet-at-home revamp its casino product across several markets, including Germany and the U.K.

Founded in 1999 and listed on Frankfurt Stock Exchange since 2004, bet-at-home is an established brand with more than 5,4 million registered customers worldwide. The operator has managed to win a leading market position in several European countries over the years and is one of the most respected bookmakers in the space. bet-at-home’s roots are deep into the sports sector and the company is now seeking to uplevel its casino offering to provide customers with the best entertainment options across products.

The operator has agreed to leverage EveryMatrix’s iGaming Integration Platform, CasinoEngine to boost their activity in the casino vertical. Through the new agreement, EveryMatrix will also supply bet-at-home with its superb BonusEngine solution to drive acquisitions and retention forward.

To provide a world-class player experience, bet-at-home will overhaul its front-end using EveryMatrix’s custom-made casino lobby widgets. This plug-and-play toolkit enables bet-at-home fast launch and offers unlimited customisation options with very little front-end development.

Richard Greslehner, Head of Business Development at bet-at-home, says: “At bet-at-home we are driven by a customer-centric mindset. With the ambition to build products that delight our customers we are consistently striving for operational excellence. With EveryMatrix as a new partner we are confident to achieve our goals and further strengthen our market position.”

Stian Hornsletten, Chief Commercial Officer at EveryMatrix, adds: “Our Casino team is delighted to start this new partnership with bet-at-home. As a top European brand, bet-at-home’s standards are above market, and we’re privileged to have been selected to help drive their casino product forward. CasinoEngine and BonusEngine are a winning combo, as seen from our existing clients’ success, and I’m eager to seeing bet-at-home presenting a stellar casino experience to all of their 5+ million players.”

CasinoEngine has won several major agreements in the past five years, and is currently catering to Europe’s leading online brands, including OPAP, Norsk Tipping, Flutter Entertainment, Wunderino, BetVictor, among others.

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EveryMatrix Press Releases

winmasters pens deal for EveryMatrix’s turnkey platform

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winmasters pens deal for EveryMatrix’s turnkey platform
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iGaming software provider EveryMatrix is thrilled to announce a new multi-year partnership with winmasters, a world-leading brand in sports betting and casino. winmasters will fully migrate to EveryMatrix’s turnkey platform in the upcoming months.

Having previously worked with another prominent B2B sportsbook provider in the iGaming space, winmasters will migrate all its operations to EveryMatrix. Currently active in Romania, Greece, Cyprus and Malta, winmasters will leverage EveryMatrix’s full product suite, including player account management, sportsbook, casino management, and affiliate platform.

Through the new partnership, EveryMatrix has further extended its product offering in the Greek market and added Cyprus to the list of regulated markets in which it operates.

Thomas Tzokas, CEO at winmasters, says: “We decided to work with EveryMatrix after scoping several leading providers and we are happy that in a few weeks our first environment will be live in Greece. winmasters is a fast-growing gaming company and the support of a leading technology provider is pivotal for our success.

“EveryMatrix will provide a tailor-made platform solution especially for winmasters, high quality sportsbook and casino services and a dedicated development team to assist us in achieving the expansion objectives of our company to other EU regulated markets.”

Ebbe Groes, Group CEO of EveryMatrix, adds: “EveryMatrix has welcomed the opportunity to work with such an excellent team and have devoted substantial resources during this development project in adding a rich set of features on the sportsbook as well as on marketing and administration tools to lift our sportsbook offering to yet a new and higher level.

“The winmasters team has challenged us to deliver a best-of-class product and we have risen to that challenge. We look forward to many years of collaboration on product development, aiming to have the very best sportsbook product available!”

The turnkey cross-product platform of EveryMatrix combines state-of-the-art technologies with top-class service management, ensuring maximum productivity. Due to the flexibility of its modular architecture, it can be continuously adapted to the latest market and industry trends, while also making sure each operator presents a unique product to its players.

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