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EveryMatrix Press Releases

EveryMatrix expands into the Russian market with innovative 888.ru bookmaker

George Miller

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EveryMatrix expands into the Russian market with innovative 888.ru bookmaker
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EveryMatrix is thrilled to announce the launch of sports bookmaker 888.ru. The bookmaker has upgraded its betting business in the Russian regulated market with EveryMatrix’s turnkey sportsbook solution.

888.ru utilises EveryMatrix’s turnkey platform and a suite of products including the fully managed OddsMatrix Sportsbook with BonusEngine, as well as MoneyMatrix for payments processing and ID verification, all of it adapted to fit Russian gaming regulation.

888.ru is a strong local brand in the Russian market and more than 100,000 users were migrated to the new platform as part of the launch.

Ebbe Groes, Group CEO of EveryMatrix, says: “We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product.

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

Dmitry Merkulov, Director of Electronic Sales and Marketing 888.ru: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”

 

EveryMatrix Press Releases

EveryMatrix expands global footprint with new Miami office

George Miller

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EveryMatrix expands global footprint with new Miami office
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Technology supplier EveryMatrix is thrilled to announce the opening of its new commercial hub in Miami, Florida. Led by industry veteran Erik Nyman, President Americas at EveryMatrix, the new office seeks to expand the company’s global footprint in the US and LATAM markets.

Located in the Brickell area of Downtown Miami, near major business and leisure landmarks, the new EveryMatrix commercial hub is set to coordinate the company’s activity in the US and LATAM markets and establish the organization as a trusted supplier in the region.

Ebbe Groes, Group CEO of EveryMatrix, says: “Entering the US market is one of our major objectives this year and having feet on the ground there is essential. I’m confident that Erik will give shape to EveryMatrix’s US ambitions and drive forward this expansion process with a lot of dedication. I’m looking forward to bringing on-board brilliant people in our Miami office and I wish Erik and his team good luck.”

Erik Nyman, President Americas at EveryMatrix, comments: “Opening up EveryMatrix’s Miami office marks a new era of the company’s success story. We have the industry’s most complete offering from microservices to full turnkey platform, sports, casino, and everything in between. The product strength and future roadmap make me confident that we will break new ground in the Americas. We are building our team in Miami and are excited to further engage with customers and will announce several market entries in the coming months.”

In November 2020, EveryMatrix filed the application to New Jersey Division of Gaming Enforcement for a license for the company’s iGaming Integration Platform, CasinoEngine.

Erik Nyman joined the company’s Leadership Team in August of 2020 and has the role of leading the establishment of EveryMatrix’s US presence. With more than 10 years of experience in iGaming, Nyman will oversee the team’s commercial activity, recruit new talent and begin the process of acquiring new US clients.

Established in 2008, EveryMatrix is a pure B2B tech provider for the iGaming industry. The company employs over 530 employees in 9 countries: Malta, Romania, Ukraine, Spain, Armenia, Norway, China, Thailand, and now the US.

 

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Affiliate Industry

PartnerMatrix releases Top Affiliate Networks Report 2021

George Miller

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PartnerMatrix releases Top Affiliate Networks Report 2021
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Affiliate software provider PartnerMatrix publishes the Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the iGaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.

The Top Affiliates Network Report helps operators answer essential questions such as:

  • Which are the most popular iGaming affiliate platforms?
  • How to find the perfect match for your brand’s needs?
  • How can operators assess the potential of affiliate networks?
  • What types of traffic and activity can you expect?

 

The fast development of the iGaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.

With a high return of investment in iGaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.

Levon Nikoghosyan, PartnerMatrix CEO, says: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”

Download a free copy of the report: https://everymatrix.com/top-affiliate-networks/.

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EveryMatrix Press Releases

Luckbox and EveryMatrix expand partnership with live sports solution

George Miller

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Luckbox and EveryMatrix expand partnership with live sports solution
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Esports-first gaming operator Luckbox has enhanced its offering by making available a selected range of live sports via B2B supplier EveryMatrix.

Luckbox and EveryMatrix started their partnership in 2019 when Luckbox launched into esports betting with OddsMatrix, the supplier’s competitive sportsbook platform. Since then, the Isle of Man-based operator has experienced tremendous success with increasing popularity among esports bettors.

The agreement allows Luckbox to expand its reach to over 105 traditional sports. Each month players will have 85,000 pre-match events, 70,000 live events, and 450 types of bets for these traditional sports. Sports fans will also be able to enjoy key features including bet builder and cash out.

Luckbox’s parent company Real Luck Group Ltd began trading on the TSX Venture Exchange in Toronto in December last year under the ticker LUCK and is targeting continued rapid growth in 2021.

Quentin Martin, Real Luck Group Ltd. CEO, said: “The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top 5 event globally, gets underway this week. Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV.

“Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting. On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.”

OddsMatrix Sportsbook is a time-tested solution within the iGaming space. Boasting high-availability, scalability and modern architecture, the solution offers a massive sports and esports coverage to over 25 bookmakers.

Ebbe Groes, Group CEO of EveryMatrix, commented: “The team here at EveryMatrix is very happy for Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox. Adding live sports will help address a broader audience, bring over more punters and introduce them to this new and exciting world of esports while providing some diversity.”

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