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SuperFarm Raises $1.1M To Drive Mass Adoption Through NFTs in Gaming

George Miller

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ZK International Enters iGaming With Series A Investment Up To $50 Million In Carousel Group To Launch MaximBet
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Blockchain platform creates an infrastructure for video game developers to incorporate NFTs

SuperFarm, a protocol that allows anyone to deploy crypto and NFT ‘farms’ with no code required, has announced the closing of their first private fundraising round of $1.1M lead by from Bitcoin.com, Spark Digital Capital, GBV Capital, Solidity Ventures, and Animoca Brands. The company’s mission is to help Non Fungible Tokens (NFTs) usher in billions of users through the gaming industry (which has 2.5 billion active users alone), the entertainment industry as well as decentralized finance (DeFi).

SuperFarm’s first use case is to provide the larger cryptocurrency ecosystem the tools needed to add utility to their tokens through NFT Farming with no technical barriers. NFT Farming is a recent phenomenon spawned out of the DeFi bull run in 2020, and allows for new value to be rewarded to token stakers that is non dilutive. The platform already has generated dramatic hype and anticipation from the industry’s most influential content creators.

Utility in gaming is critical, as the next generation cares as much, in not more, about their digital experiences than they do about their real-life experiences. NFTs offer a way for video games to unlock characters and experiences within video games, giving them true utility.

Video Games represent the perfect funnel for blockchain to reach their first billion users. Right now there are over 2.5 billion gamers worldwide who are constantly buying in-game digital assets worth over $100 billion that have no value outside of the digital world. These gamers are hyper-connected, technically savvy, and are dedicated to their games. If major games like Call of Duty or Fortnight had NFTs, every kid under 15 would know how to work an Ethereum address like the back of their hand. This is how we get to mass adoption.” Elliot Wainman, CEO of Superfarm.

SuperFarm is giving tokenized ecosystems across the entire crypto space a simple and effective toolkit they can use to elevate the value of their own token, as well as a throughline to mainstream gaming. The goal is to provide utility today for tokens that might not have utility for months, years, or ever, and push the DeFi and NFT narrative forward as the best case for the first wave of mass adoption of blockchain technology.

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New multi-year partnership between 32Red and Rangers marks the longest running in British football

George Miller

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New multi-year partnership between 32Red and Rangers marks the longest running in British football
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Kindred’s brand 32Red has today announced a multi-year extension of its partnership with Scottish Professional Football League, SPFL, Champions Rangers. The extension means that the partnership will be one of the longest running in British football. As part of the partnership 32Red also commits to continue supporting Team talk – a men’s mental health initiative.

Kindred Group, through its 32Red brand, has extended its support of SPFL Champions Rangers, a partnership that dates back to 2014. The new multi-year partnership is one of the longest running partnerships in British football. An important part of the partnership is the continuation of Team Talk, a men’s mental health initiative supported by 32Red.

Over the past years, Kindred Group’s UK brands have focused on an ambitious project to change the sponsorship model in sport, using the power of sport in general and football in particular, to achieve a positive impact on society. Team Talk is an example of an appreciated initiative that contributes to the community by using the local club and, from time to time, players and managers, as a mechanism to engage with men about their mental well-being.

“Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing. I was particularly heartened to hear that the vital Team Talk initiative will be continuing as part of the new agreement. I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans. Today’s announcement is really positive news for everyone connected to the club”, says Rangers Manager Steven Gerrard. Gerrard joined a Team Talk session via video conference and was joined by 25 regular members, who explained how the meetings through Team Talks had helped then during the pandemic.

“We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that. It is a hugely exciting time to be involved with the club, as this current season has shown already. More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why, as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk”, concludes Neil Banbury, UK General Manager, Kindred Group.

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Industry News

Bragg Gaming Group Appoints Richard Carter as CEO

Niji Narayan

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Bragg Gaming Group Appoints Richard Carter as CEO
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Bragg Gaming Group has announced that its board member Richard Carter has stepped into the role of CEO of the Company.

In addition, board member Paul Godfrey assumed the role of Chair of the Board and board member Lara Falzon moved to the role of Audit Committee Chair.

Prior to joining the Bragg Board of Directors in 2020, Carter was CEO of sports betting solutions and services provider SBTech for five years.

“I’m excited to be leading Bragg in its next phase of growth and helping to shape the future of the company, as we continue to provide next generation premium content and tools to our B2B partners. Bragg has the cutting-edge technology, the data driven insights, the player engagement tools and the premium content that ideally positions the Company to capture an increasing proportion of global iGaming market. I’m eager to leverage these strengths to expand Bragg in both our core European markets and in the rapidly growing North American iGaming market,” Carter said.

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Industry News

Stats Perform Launches Pressbox

Niji Narayan

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Stats Perform Launches Pressbox
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Stats Perform has announced the launch of PressBox – an all-in-one online platform that delivers data-driven insights, video clip discovery and unparalleled data research at a speed faster than ever before.

Sports media organisations face a near-insurmountable challenge of producing high-quality analysis, graphics, video, and more within moments during a live event. PressBox addresses these challenges by compiling the most impactful tools all in one place, powered by Stats Perform’s best-in-class sports data. PressBox users can create a truly unique fan experience by supercharging production efforts, reducing time to insight, and enriching commentary with PressBox.

“Key narratives which might have taken researchers 10 crucial minutes to uncover are served in mere moments to PressBox users. PressBox is the destination for the best sports research and data-driven insights all under one intuitive platform,” Nancy Hensley, Chief Product and Marketing Officer at Stats Perform, said.

Alongside the release of the PressBox platform are two new Stats Perform applications on the PressBox platform – PressBox Live and PressBox Video.

PressBox Live, a real-time sports media dashboard, provides detailed player and team statistics, insights and new AI-powered metrics to tell a deeper sports story. The dashboard includes:

  • A live feed that surfaces insights as fast as the action occurs, quickly unlocking the story of the game and reducing manual research time.
  • Advanced metrics like live win probability and expected goals that adjust constantly with the action.
  • Integrated live chat with Stats Perform’s award-winning Research and Editorial staff to serve as an extension of a user’s team.
  • Graphics and visualisations that share information that is quick to consume, as opposed to just viewing traditional data tables.

PressBox Video, a new application in the Stats Perform ecosystem, is a personal video content assistant designed to transform the conventional video clip discovery, editing and publishing process with:

  • A massive selection of sports videos, with access to more than 10 years of archive footage.
  • In-app, cloud-based video editing software to speed delivery and customise video content.
  • Intuitive search functionality to find the right clip at the right time, every time.
  • Personalised content preferences that automatically present the most relevant clips.
  • Multiple video file formats and screen ratios that allow for video export compatible with most major broadcast tools and social media platforms.
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