Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
- A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
- Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
Week 31/2022 slot games releases
Here are this weeks latest slots releases compiled by European Gaming!
Yggdrasil and ReelPlay have joined forces to launch the latest release by Hot Rise Games, Monsters VS Gigablox™. The title sees an epic battle of monstrous proportions taking place across a devastated city and features huge creatures fighting across the 6×6, 50-payline grid. As with all games incorporating the popular Gigablox™ Game Engagement Mechanic (GEM), an oversized symbol will land on every spin, which can be anything from 2×2 to 6×6 in size.
Franco Digital is challenging players to capture the beauty of nature in Wild Shot, a new online slot adventure that combines risk-taking and photography in a safari setting. Players aim to survive the wild animals of the savannah to take striking images in this five-reel, three-row and 20-line game that has been designed to keep intrepid explorers on the edge of their seats.
Swintt, are inviting players to soar above the clouds in their latest Win Eagle slot – a brand-new Premium release that features max wins of 800x the selected stake and a Wheel of Fortune bonus that can pay out MAXI jackpot prizes. Played out on a traditional 3×3 reel matrix, Win Eagle draws on the iconic design elements of classic land-based slots and gives them a modern twist with the help of state-of-the-art visuals and innovative features.
Relax Gaming, has lit the fuse on its most recent game to feature its progressive jackpots, Wild Chapo Dream Drop. In a slot that is as volatile as the titular character’s stash of explosives, Expanding TNT Wilds, Sticky Wild Re-Spins and Bonus Bomb symbols bring blazing win potential to the base game. Three bonus symbols earn players a drink inside Chapo’s bar where bombs are stored until the very last free spin.
Wizard Games is presenting players with a rare opportunity to experience the most sacred of temples in its epic new adventure Amun Ra – King of the Gods. The 5-reel, 4-row slot is centred around the mythical figure of Amun Ra, the Egyptian god of the sun and air, who challenges players to prove they are worthy of being in his presence. Rich rewards are possible within a slot that is packed with bonus features, with split symbols that can deliver huge payouts up to 40.000 ways.
Blue Guru Games presents Treasure of Tengshe, a game with expanding wilds, fizzing firecrackers and an ancient serpent sky-dancing and devouring fireworks. This high-volatility, 50 payline slot will be leaping and twisting onto the Oryx Hub Platform. Blue Guru has been making a bang in the gaming space with a series of highly engaging slots with cinematic audio-visuals.
iSoftBet, welcomes players back to the stunning African Savanna in classic cascading experience, Majestic Megaways Extreme 4™. The action-packed title sees a top-performing game given the Quad Action treatment, meaning that four reel sets are in play on every spin, multiplying the excitement and payouts considerably.
Play’n GO call in the luck of the Irish in the latest addition to their popular series of leprechaun titles, Leprechaun’s Vault. Larkin the Lucky Leprechaun – although his luck seems to have run out in this story – has had the keys to his magical vault stolen by the mischievous fairies of the fen. A classic 5×3 reel online slot with the potential to award players x9000 their total bet is clear, fun and easy to understand from the first spin.
Can you handle the heat? That is the question being asked of players in Hot Chilliways, the latest slot to be developed in partnership with Hurricane Games via Stakelogic’s innovative Greenlogic® Programme. This is a video slot that turns up the heat and with players encouraged to experiment with some seriously spicy win combinations.
Evoplay casino games provider has announced a new video slots game release, inviting players to run with the pack in search of tasty wins in its latest release, Wolf Hiding. Players will need to search for hidden riches revealed by the moonlight in the enigmatic woods, and to heighten the excitement, the title features a Mystery symbol, allowing players to clear the clouds and open up the starry night sky, triggering the Full Moon feature that delivers impressive wins.
Playson, the fast-growing digital entertainment supplier, has enhanced its Timeless Fruit Slot collection with Ruby Hit: Hold and Win, an immersive slot that offers a fresh take on the supplier’s popular Bonus Game. The 3×3 slot encompasses eye-catching visuals with a range of beautiful fruit and gem-stoned symbols, while the title’s Wild appears as the iconic Red Sevens.
BGaming announces a competition for streamers with a $15 000 prize pool
BGaming launches its first competition for online slots streamers with a $15 000 prize pool. The competition will be held online between August 10-31, challenging participants to collect particular winning combinations and emotional moments while streaming BGaming slots on Twitch and Youtube.
To enter the BGaming Streamers Race, a participant should have a Twitch or Youtube account and stream any of the three following BGaming slots: Bonanza Billion, Lucky Lady Moon Megaways, and Aztec Magic Bonanza between August 10-31. There are no limitations on which online casino to choose for streams, and no pre-registration is needed.
Leaders of the Streamers Race will be determined according to the submitted results in the following nominations: Multiplier Hero, Scatters Champion, and the Greatest Showman. The Multiplier Hero category will reward streamers with the biggest sum of submitted multipliers collected on streams during the race period. The Scatters Champion category will challenge streamers to collect six scatters in the slots and be the first to submit the result. The Greatest Showman category will allocate submissions of the most exciting video moments captured during the streams.
Participants of the Streamers Race will be able to submit results in multiple categories and track their leaderboard positions in real-time on the official website of the Streamers Race. Leaders of the Race will raffle off the prize fund of $15 000.
Kate Puteiko, Product Marketing Lead at BGaming, commented: “We see significant changes in our player’s persona: the average age of our players is shifting from thirty to twenty years old. This new generation of slots fans is pushing the development of the streaming community, making streamers trusted influencers in the industry. We see a growing interest in our games from streamers, and of course, we are interested in encouraging them to play our games more. Support and development of the streamers community are among our priorities, and you’ll see even more events for streamers powered by BGaming.”
BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 90+ products with HD graphics and a clear user interface for every device.
Online Casino Regulation
In Great Britain, the Gambling Commission issues gambling licenses, regulates, advises and guides players and gambling businesses. There are three licensing objectives set out in the Gambling Act 2005.
- To prevent gambling from being a source of crime or disorder, being associated with crime or disorder or being used to support crime.
- To ensure that gambling is conducted fairly and openly by operators
- To protect vulnerable people, including children, from exposure to gambling.
The UK Gambling Commission is responsible for all licensing applications meeting the above objectives.
How The UK Gambling Commission Regulates
- By licensing gambling businesses
- By licensing those who work in the gambling industry in specific roles
- The UK Gambling Commission sets out Licence Conditions and Codes of Practice
- The UK Gambling Commission carries out enforcement action and prosecution work if an individual of a business breaches tier licence conditions.
- By working closely with the gambling industry to raise standards
- The UK Gambling Commission provides advice to players and the public.
Why Regulation is Important
The UK Gambling Commission aim to make gambling safer. A spokesman from NewCasinoSites.me.uk stated, “vulnerable people in our society must have protection from those sites that did not responsibly operate gambling businesses. However, all gambling businesses must now sign up to GAMTOP (the self-exclusion scheme,) allowing consumers to exclude themselves from all online gambling for some time has helped raise the standard of UK online casinos”.
How to Find a Responsible Online Casino
Before you decide to transfer any money into an online casino account, there are some things you should check.
- The online casino should hold a British Gambling Commission licence displayed on the website. The license number should be clickable and links you to the UK Gambling Commission public register. Make sure that the details of the licence match the public register
- You should be aware of restrictions on bonuses or promotional offers like a minimum spend level (before you can withdraw winnings.)
- You should be able to find the online casinos’ addresses, all trading names, current licence status and website domain names easily.
- Each game has its terms and conditions. These will help you understand what you are betting on before making an informed choice.
How The Gambling Commission Can Enforce its’ Regulations
On the 3rd August 2022, the Gambling Commission fined LeoVegas £1.2m after finding the operator guilty of anti-money laundering and social responsibility failures in the UK.
LeoVegas is also subject to an audit and handed an official warning to ensure that it is administering social responsibility and anti-money laundering protocols.
LeoVegas failed on several points to meet the UK Gambling Commissions Regulations.
- The operator set six hours as the point at which customers were made to take a 45-minute cool-off period without explaining how playing for six hours was the point at which harm may occur.
- Leo Vegas relies too heavily on ineffective threshold triggers and inadequate information regarding how much a customer should be allowed to spend (based on income, wealth or any other risk factor.)
- The inappropriate controls allowed significant amounts of spending to take place within a short time without LeoVegas knowing anything about their customer’s financial situations.
- The financial triggers for anti-money laundering reviews were set too high to effectively manage money laundering (or terrorist financing risks.)
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Week 31/2022 slot games releases
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