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Evoplay Entertainment showcases leading credentials with EveryMatrix

George Miller

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Evoplay Entertainment showcases leading credentials with EveryMatrix
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Supplier signs with one of B2B gambling’s most prominent players

Innovative game development studio Evoplay Entertainment has announced an agreement with one of iGaming’s best-known platform providers, EveryMatrix.

The industry-leading B2B software supplier will integrate the content developer’s award-winning portfolio of 100+ slots, table and instant games, which is set to go live across EveryMatrix’s extensive European client network in early February via a single integration with CasinoEngine, the iGaming Integration Platform.

Providing access to 11,500+ games from 175+ content providers, CasinoEngine is the industry’s largest content library and the go-to source for operators looking to renew their game offerings, get new content or enter new markets.

The new agreement provides CasinoEngine’s operators with access to smash hits such as Temple of Dead, Book of Keno and Treasure Mania, all deploying Evoplay Entertainment’s Spinential game engine, which accelerates download speeds by 10x to radically enhance gameplay quality.

The content studio has cemented its leading position in the instant games space, releasing a raft of premium quality titles that have already proved popular in a wide variety of regulated international markets.

Commenting on the deal, Vladimir Malakchi, CBDO at Evoplay Entertainment, said: “EveryMatrix is an established industry-leader that needs no introduction, so we are thrilled to sign with the company in a deal that’s testament to our forward-thinking approach.

“Armed with a high-tech product offering of unrivalled quality, we look forward to signing additional tier one agreements in the period to come.”

Amund Stensland, CasinoEngine COO at EveryMatrix, added: “Evoplay Entertainment’s unique game collection has proved hugely popular with a wide variety of demographics, performing particularly strongly with the emerging generation of player. The diversity of its superior product suite is especially appealing and we look forward to working with our new CasinoEngine partner.”  

Evoplay Entertainment has won accolades from throughout the world of iGaming for the highly distinctive approach to game development it has consistently demonstrated since being founded in 2017.

As well as netting a wealth of SBC and EGR shortlists in 2020, the supplier has continued to expand its global footprint with new launches across the UK, Croatia, Malta, Bulgaria and Romania over the Christmas period.

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Denmark’s Gross Gaming Revenue Down 8.7% YoY in 2020

Niji Narayan

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Denmark’s Gross Gaming Revenue Down 8.7% YoY in 2020
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Denmark’s gross gaming revenue has declined 8.7% year-on-year in 2020. The closure of land-based gambling facilities, coupled with the cancellation and postponement of many sports events, is the reason for the revenue decline.

Figures released by the national gambling regulator Spillemyndigheden showed that revenue in 2020 amounted to DKK6.00bn (€806.7m), down from DKK6.57bn in the previous year.

Online casino overtook sports betting to become the primary source of gambling income, for the first time since regulation, with revenue here rising by 4.5% to DKK2.45bn. Spillemyndigheden said this was due to players switching to iGaming while land-based facilities were closed, but noted that the 4.5% increase was lower than the average annual increase of 13.0% since regulation in 2012.

Sports betting revenue declined 8.9% year-on-year to DKK2.29bn, while retail slot machine revenue dropped 29.3% to DKK986.0m. Revenue at land-based casinos was also down 31.7% to DKK239.0m.

“One might have expected that there would have been a marked increase in online casino games when the physical gaming halls and casinos were closed down and the opportunities to bet on sports were severely limited,” Anders Dorph, Director of Spillemyndigheden, said.

“However, that is far from the case. Although online casino increased a bit, it is the smallest increase since 2012, and it therefore far outweighs the massive decline we have seen in the other areas.”

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Industry News

Microgaming Signs Exclusive Supply Deal with GONG Gaming Technologies

Niji Narayan

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Microgaming Signs Exclusive Supply Deal with GONG Gaming Technologies
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Microgaming has signed an exclusive supply deal with game development studio GONG Gaming Technologies.

Launched in 2020 by a team of passionate industry veterans with more than two decades’ experience in the gaming industry, GONG is devoted to the creation of sensational, premium entertainment products.

Prior to this agreement, GONG had previously collaborated with Microgaming on the creation of two new games, the swashbuckling Pirate’s Quest and the gloriously ghoulish Skulls Heap.

GONG’s first exclusive release under the new deal, Inferno Gladiator, is available via Microgaming’s leading online gaming platform. Set in a fiery colosseum, this high-volatility Roman-themed slot comes packed with free spins and sticky wilds.

“We at GONG are honoured and excited to collaborate with Microgaming! Our main goal is to create high-quality, entertaining and engaging games, and we’re constantly looking to improve and innovate. We were really pleased with the feedback we received for our two recent Microgaming releases, Pirate’s Quest and Skulls Heap, and we can’t wait to take our future content to the next level alongside Microgaming,” Dima Farbman, Co-Founder and CEO at GONG Gaming Technologies, said.

“It’s great to see a new studio bringing multiple games to the market so quickly, and we’re thrilled to welcome GONG to our platform. With a maths-first logic, and some great creations to their name already, GONG are actively pursuing innovative content. We believe they have the potential to deliver even more sophisticated gaming technology, wrapped up with strong artwork, into the future,” Andrew Booth, Director of Games at Microgaming, said.

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Asia

Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem

George Miller

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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem
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Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers & influencers wanting to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, the country’s one of the top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.

Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.

Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”

Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.

Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.

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