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Bojoko launches in New Zealand

George Miller

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Bojoko launches in New Zealand
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Hugely popular online casino listing site makes second market debut in as many months as it continues to expand internationally

Bojoko, the award-winning online casino affiliate that puts responsible gambling first, continues to deploy its international expansion plan after launching to players in New Zealand for the very first time.

Bojoko has been positioned as the Airbnb of online gambling sites, allowing operators and game developers to create their own dedicated listing page which its members then leave a rating and a review based on the experience they receive.

Bojoko debuted in the UK in 2017 and since then has launched in other markets such as Canada and most recently in the US after securing a licence in New Jersey with more states to follow over the coming months. A Finnish language version of the site is also available.

Bojoko will take the same approach to responsible gambling and compliance that has been fundamental to the success it has enjoyed in the UK market where it attracts 25,000 unique monthly visitors and has built a membership base in excess of 28,000.

This means that players in New Zealand can easily search and select online casinos that offer the highest levels of player protections, as well as access the information and tools they need to stay in control of their play and gamble responsibly at all times.

Bojoko is now calling on operators that target New Zealand to create their own dedicated listing page on the site – they can do so here. Bojoko lets operators tell their story through their own words, images and videos to ensure messaging is accurate and fully compliant.

Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We are delighted to have launched Bojoko in New Zealand and to provide players with a place to browse reputable online casino brands and select those that meet their own likes and preferences.

“New Zealand is an exciting online casino market with tremendous growth potential. We believe Bojoko has what it takes to become the number one affiliate site in the country by providing players with quality information and powerful tools to select the right gambling sites for them.

“Our New Zealand debut forms part of wider plans to enter more international markets this year having firmly established Bojoko as one of the top casino affiliates in the UK market, with additional market launches due in the coming months.”

Industry News

Microgaming Signs Exclusive Supply Deal with GONG Gaming Technologies

Niji Narayan

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Microgaming Signs Exclusive Supply Deal with GONG Gaming Technologies
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Microgaming has signed an exclusive supply deal with game development studio GONG Gaming Technologies.

Launched in 2020 by a team of passionate industry veterans with more than two decades’ experience in the gaming industry, GONG is devoted to the creation of sensational, premium entertainment products.

Prior to this agreement, GONG had previously collaborated with Microgaming on the creation of two new games, the swashbuckling Pirate’s Quest and the gloriously ghoulish Skulls Heap.

GONG’s first exclusive release under the new deal, Inferno Gladiator, is available via Microgaming’s leading online gaming platform. Set in a fiery colosseum, this high-volatility Roman-themed slot comes packed with free spins and sticky wilds.

“We at GONG are honoured and excited to collaborate with Microgaming! Our main goal is to create high-quality, entertaining and engaging games, and we’re constantly looking to improve and innovate. We were really pleased with the feedback we received for our two recent Microgaming releases, Pirate’s Quest and Skulls Heap, and we can’t wait to take our future content to the next level alongside Microgaming,” Dima Farbman, Co-Founder and CEO at GONG Gaming Technologies, said.

“It’s great to see a new studio bringing multiple games to the market so quickly, and we’re thrilled to welcome GONG to our platform. With a maths-first logic, and some great creations to their name already, GONG are actively pursuing innovative content. We believe they have the potential to deliver even more sophisticated gaming technology, wrapped up with strong artwork, into the future,” Andrew Booth, Director of Games at Microgaming, said.

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Asia

Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem

George Miller

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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem
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Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers & influencers wanting to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, the country’s one of the top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.

Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.

Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”

Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.

Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.

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Compliance Updates

Camelot to Enforce 18+ Age Restriction on UK National Lottery Products from April 22

Niji Narayan

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Camelot to Enforce 18+ Age Restriction on UK National Lottery Products from April 22
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The Camelot Group has announced that it will enforce an 18+ age restriction on all its UK National Lottery products from April 22, six months ahead of the UK Government’s October deadline to introduce the measure.

From that date, anyone under the age of 18 will no longer be able to purchase any of the national lottery operator’s products, whether that be online or in a retail environment.

The UK Government’s Department for Digital, Culture, Media and Sport (DCMS) announced last December that it would be raising the minimum age to play the lottery from 16 to 18 years following the release of its “Review of the Gambling Act 2005 Terms of Reference and Call for Evidence” policy paper.

Originally, online lottery sales to under-18s were to be banned first from April, with a deadline of implementation across retail by October 2021, but now Camelot has acted to enforce the age limit across all verticals sooner than required.

A Camelot spokesperson said: “From 22 April 2021, players must be 18 or over to play National Lottery games online, in-store and on the app. This is in line with the government’s decision to raise the legal minimum age to play The National Lottery, which we fully support.

“Encouraging healthy play is at the heart of everything we do. Remember, you can set limits for the amount you deposit and spend each week, moderate your Instant Win Games play limit or even take a break from playing.”

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