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BGC Responds to UKGC’s Announcement on Games Design

Niji Narayan

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BGC Responds to UKGC’s Announcement on Games Design
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Responding to the UK Gambling Commission’s announcement on games design, Michael Dugher, chief executive of the Betting and Gaming Council, said:

“As the standards body representing the regulated industry, the BGC is determined to drive change and promote safer gambling. That’s why we welcome the Gambling Commission’s announcement which builds on the BGC’s new code of conduct from last September for the design of online games in a bid to further improve player safety.

“BGC members have already introduced measures including the slowing down of spin speeds and banning several gaming features which have caused concern.

“Among the major commitments we have already introduced are minimum game cycle speeds of 2.5 seconds, the ending of turbo play, which allows players to speed up games, and the scrapping of multi-slot play, where a player can place multiple stakes on different games at the same time. We are also progressing a game labelling project which will improve labelling of games in order to educate players on key game characteristics.

“None of these new changes apply to the unsafe, unregulated black market online, but the BGC will work with the regulator, academics, consumers and individuals with lived experience of betting-related harm to identify further best practice in game design going forward, to ensure we keep up to date with changes in technology.”

Industry News

Fast Track Appoints Johnny Tominaga as Head of Marketing

Niji Narayan

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Fast Track Appoints Johnny Tominaga as Head of Marketing
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Fast Track has appointed Johnny Tominaga as its new head of marketing.

Tominaga joins Fast Track’s Malta team with more than 15 years of marketing and advertisement experience, having worked with major corporations such as Microsoft, Intel, Disney and Pepsico.

“We are at a really exciting stage in Fast Track’s growth and Johnny is going to have a pivotal role in shaping how we communicate with the industry as we continue to evolve. We are already impressed with his wide-ranging knowledge and creativity and know that we can expect great things!” Simon Lidzén, Co-founder and CEO of Fast Track, said.

“Fast Track is disrupting the iGaming industry by creating cutting-edge technology that will continue to change the dynamics of the industry. I’m excited to be part of that journey and help the team continue to tell their story,” Johnny Tominaga said.

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Latest News

Casino Guru Launches Academy for Online Casino Customer Support

George Miller

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Casino Guru Launches Academy for Online Casino Customer Support
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As online gambling grows ever more popular, requirements regarding quality, responsible, and fair gambling approaches also increase. Casino Guru, the world’s largest online casino database, has always focused on these values. Its online casino rankings, fair gambling codex, responsible gambling guides, and complaint resolution center should prove as much.

But the company felt it could do more. So, on top of its past projects, Casino Guru launched its first educational course in the Casino Guru Academy series for online casino employees. The series starts with a course detailing online casino customer support basics and hopes to improve online casino player experiences and responsible gambling standards through employee education.

Daniel Dolejsi, who is in charge of Casino Guru’s community projects, describes what inspired the project: “Every day we hear stories and complaints about online casinos mistreating players. We felt a strong desire to do something about the issue, especially seeing as many of the issues players experience are completely preventable through a combination of employee training, player communication, and fair Terms & Conditions agreements.”

Daniel then continues to explain Casino Guru’s approach in tackling this project: “This is a highly ambitious project on our part, and we need to pace ourselves if we wish to succeed. This first course, focusing on online gambling and customer support basics, is supposed to serve as a foundation for our future, more complex courses.”

The Academy’s first course introduces new customer support aspirants to the online gambling ecosystem, hoping to simplify onboarding and, in doing so, open up the customer support employment opportunity to a broader audience. Specifically, it details the most common situations a customer support representative may experience and gives practical advice on dealing with them fairly and professionally.

Daniel, who originally started his online gambling career in customer support himself, explains why Casino Guru chose this topic as the basis for their first Academy course: “Customer support is likely the most common entry-level employment opportunity in online gambling a person may find. However, many new hires are unfamiliar with the industry and often struggle with their job, resulting in bad experiences for employees and players alike. We felt we could fix the problem by giving employees the means of learning everything they need to know, supporting them in growing their careers, and hopefully leading to a more informed online casino environment.”

Casino Guru believes that the first step in improving industry fairness, safety, and responsibility standards is to help casinos choose and nurture suitable candidates. Moving forward, the company hopes to involve partnered entities more heavily in creating the Academy’s various courses, as they think collaboration and sharing their collective know-how will lead to the best results.

Educating a new generation of future industry leaders is no simple task but a crucial one for the gambling industry. With lots of hard work, some patience, and a little luck, the online casino landscape may change for the better forever, thanks to efforts much like this.

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eSports

Tony Hawk Joins GameSquare as Special Advisor

Niji Narayan

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Tony Hawk Joins GameSquare as Special Advisor
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GameSquare Esports has appointed legendary skateboarder, entrepreneur and philanthropist Tony Hawk as a strategic advisor.

Tony Hawk will act as a special advisor to CEO Justin Kenna and the GameSquare group of companies as the Company pursues its mission of bridging the gap between global brands and the large and growing gaming and esports communities.

“Tony is an amazing person that is an iconic brand in his own right. We are humbled that Tony is willing to share his experiences in business, entertainment, sports, video games, and digital media with our leadership team as we grow GameSquare into a leading esports company. We have incredible people with amazing professional experience, and I look forward to working with Tony to accelerate our growth and our progress. In many ways, Tony represents the best of what we do at GameSquare; he is highly sought after by global brands and resonates with an influential group of fans, enthusiasts, and professionals. Tony bridges the gap between brands and fans in an authentic way and has been doing it successfully, and with integrity, for decades,” Justin Kenna, CEO of GameSquare, said.

“GameSquare is an innovator in esports, and I’m already impressed with what Justin and his team are building. Esports and video games are bigger than ever, so it’s paramount for companies to authentically connect great brands with hardcore fans. Throughout my career, I have understood that perseverance, creativity, and self-confidence are critical to success. I believe that Justin is building something special; his vision for GameSquare is inspiring. I look forward to sharing my own experience and my approach to success with the GameSquare team,” Tony Hawk said.

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