Connect with us

eSports

“Your world. Your win” – STS launches a new esports campaign

Published

on

"Your world. Your win" - STS launches a new esports campaign
Reading Time: 2 minutes

 

STS, the largest bookmaking company in Poland, is launching a new marketing campaign entitled “Your world. Your win”. The campaign is the result of the introduction of new brand positioning in esports communication. The launch of the campaign coincides with the beginning of one of the largest CS:GO tournaments in the world – IEM Katowice 2021.

In its new campaign, STS combines the digital world of fans and influencers with the bookmaking world in which fans can make real profit thanks to their passion. – esports fans are very involved in their hobby. We reward this passion. We believe that the time spent on playing or following games translates into a capital of knowledge and experience. STS makes it possible to turn them into real profit – says Paweł Rabantek, marketing director at STS.

The first part of the campaign, prepared on the occasion of IEM Katowice, features world stars of esports, including Wiktor “TaZ” Wojtas – the icon of Polish CS:Go, who has been on the gaming scene for over a decade. Another featured star is Henry “HenryG” Greer”, a former CS:GO commentator and at present – the manager of Cloud 9, one of the top organizations.

The main elements of the campaign include a dedicated offer for fans, broad online communication, also on social networking sites, and outdoor advertising, which is carried out in Katowice for a third consecutive year. The advertising consists of two large-format and one LED ad – all of them appearing in the very centre of the city. The capital of Upper Silesia hosts one of the biggest esports events in the world – IEM Katowice 2021 (Intel Extreme Masters), which is why this location was chosen.

– as the leader in the Polish bookmaking market, STS has been investing heavily in esports for years. By launching the campaign during the IEM we can show how important the event is to Polish fans and the brand itself. We wanted to make sure that we could feel the atmosphere of esports in Katowice, even though the tournament is held without audience – says Paweł Rabantek.

Supporting esports for many years

STS has been investing in the development and professionalization of Polish esports for a long time. The bookmaker has been a sponsor for, among others, Paweł “innocent” Mocek – a CS:GO player who played for the most popular Polish and foreign teams. This is the first time that a bookmaking company supports an individual Counter-Strike player. The company also decided to work with Damian “Nervarien” Ziaja who is one of the most popular influencers in the Polish League of Legends community. In recent seasons, STS provided support for the Nine to Five tournament, the Polish Esports League – which are among the leading CS:GO competitions in Poland – as well as eSports teams Izako Boars,devils.one, AVEZ Esport and x-kom AGO. The company also joined in the initiative of staging a charity match played by the top Polish CS:GO teams.

You can find more information at https://www.sts.pl/pl/twoj-swiat-twoja-wygrana/

eSports

Despite The World Against Him, Ivan Yeo Managed To Find Purpose With New Direction In Life

Published

on

Despite The World Against Him, Ivan Yeo Managed To Find Purpose With New Direction In Life
Reading Time: 3 minutes

 

After building an empire with Number 1 Esports Team in Southeast Asia, EVOS Esports, Ivan was forced to restructure his life due to his growing health concerns. After restructuring his life, he managed to continue his passion of helping people achieve their dreams through web3, thus leading him to create his latest project, Avium.

Singapore, 17th May 2022 – It was five years ago when the ex-CEO of EVOS Esports, Ivan Yeo, was given the news of his Kennedy Disease, a rare disease which would cause him lose his ability to properly walk and speak. While to many, it would be a deterrent, to Ivan, it was a form of motivation.

“It took awhile for me to grasp with the news, it was life changing.”

On a ticking time clock, Ivan was determined to make EVOS Esports into a colossus in the esports industry. In half a decade, EVOS Esports expanded into 5 different countries, picking up 3 World Championship titles in the process, building up one of the influential brands in the gaming sector with influencers around the region representing the brand.

While his mind was not discouraged, his body would not ignore.

As the days went by, every small action was getting a little harder. The mindless tasks weren’t mindless anymore, the simple movements weren’t that simple anymore; that’s when he realized that he had to prepare his succession plan and groom the next generation to take over.

“While I started to feel my body, I knew I couldn’t escape the reality anymore, I had to prepare for the next steps, not only for me but for EVOS Esports as well.”

Throughout 2021, EVOS Esports had a restructure, with Ivan closely with the new management team to pass the baton down, to ensure the organization had a plan after his inevitable succession. By January 2022, Ivan was no longer in charge of the day-to-day operations of the organization.

After stepping down, Ivan decided to use his newfound freedom to focus on his physical & mental health, choosing to follow a strict diet and exercise routine. The down time helped him refocus his life, allowing him to rediscover what was truly important to him.

“For the first time in my life, I could just focus on myself, I had nothing else on my mind except to just get healthier”

Inspiring the next generation & turning dreams into the reality. A phrase that stuck through his mind throughout his life. Ivan wanted to build a platform where he could lay a foundation for people to chase their dreams, he knew going back to EVOS wasn’t an option anymore, he had to find a new outlet.

The Second Wind

It was during late 2021 that Ivan started to pick up Web3 & realized the potential of the space. The industry allowed people to chase their passion in its purest form, with the possibility of enabling millions of people to build their dreams.

“As I thought deeper into the Web3 space, I realized my time at EVOS Esports prepared me perfectly for this, it was basically creating what I envisioned, in a new ecosystem.”

Now, Ivan is fully focused on his new project, Avium, a brand built on the blocks of Web3. It wasn’t just a new platform for Ivan to inspire people and bring people together, it was also a new inspiration for Ivan himself, the potential to change millions of lives through Avium was the spark he needed for his second wind.

While the brand he is carrying has changed, his vision has not, and the his core mission remains on course; to enable passion & build dreams. Ivan truly believes that creating an open metaverse ecosystem will empower millions new opportunities to create that they truly love.

“Everyone has their own belief in what the metaverse is. For me, it’s simple. The metaverse is supposed to allow accessibility to the masses, to connect people with one another, to allow them to enable their dreams. The metaverse isn’t just about the blockchain, it’s about the community. There shouldn’t be limits in life, if you believe, you should be able to make it happen. That is what I’m trying to build and what I have confidence in.”

The past half decade has been one steep challenge for him, through the blood sweat and tears, he is still here following his own passion, to inspire millions. Avium has created a short animation video, drawing inspiration from Ivan’s life story, to outline the struggles of his life and the vision he is aiming to create, as he mentions, there shouldn’t be any limits in life.

Continue Reading

Asia

HyperLive Entertainment Enters into Strategic Cooperation with Nova Esports

Published

on

Reading Time: < 1 minute

 

HyperLive Entertainment, a Singapore-based tech-enabled creative media company, announced a landmark strategic cooperation with Nova Esports, a Hong Kong-based professional esports organisation managing various esports teams which have won multiple world championship titles, to pilot Nova’s esports programme in the region.

The strategic cooperation with Nova will see HyperLive establish a Nova Southeast Asian headquarters in Singapore, which includes plans to build an esports academy in the island nation, produce captivating esports content on its OTT-licensed media platform, HyperLive.tv, as well as to start an esports team that will compete with the best teams globally in esports tournaments. The intended team name is Nova SG, and Nova SG will be based in Singapore. Further, Nova Esports will offer its experience and expertise as well as provide coaches and training regimes for the academy and its players.

“We are truly excited about the synergistic partnership with Nova Esports. We have identified esports as a key market that has massive potential for growth in the upcoming years, thus with Nova on board, we are extremely confident that we can achieve incredible breakthroughs in esports,” Dr. Sean Wong, CEO of HyperLive, said.

Continue Reading

eSports

WePlay Academy League Season 4: new rosters, new format, new approach

Published

on

WePlay Academy League Season 4: new rosters, new format, new approach
Reading Time: 2 minutes

 

WePlay Esports will host the fourth season of the Counter-Strike: Global Offensive (CS:GO) tournament for young esports players, the WePlay Academy League. Within Season 4, fourteen organizations will compete online for a prize pool of $100,000.

The first, Group Stage of the WePlay Academy League Season 4 will start on May 24, with the 14 participating organizations divided into two groups of seven teams that will play in a round-robin Bo1 format. The top team from each group will immediately join the Playoff Stage. Teams ranked second to sixth in their respective groups will compete for the remaining two slots in the playoffs at the Gauntlet Stage. The rosters with the lowest scores in their groups will be eliminated from the competition in the Group Stage. During the Gauntlet Stage, each group will play four rounds of Bo3 matches. The strongest team in each group will secure a slot in the playoffs.

Season 4 schedule:

  • Group Stage: May 24 – June 6, 2022 (possible tie-breaker to be held on June 7)
  • Gauntlet Stage: June 9–12, 2022
  • Playoff Stage: June 24–26, 2022

Unlike the previous seasons, the Playoff Stage will be held online. The decision was made to ensure the safety of the competition participants and the organizer team. The rules for participation in the tournament were also changed: each team will consist of at least four players aged under 21. This season, fourteen teams will take part in the competition — for four organizations, this Season will be their first.

Participating organizations:

  • NAVI Junior
  • Young Ninjas
  • mouz NXT
  • BIG. OMEN Academy
  • Astralis Talent
  • Fnatic Rising
  • OG Academy
  • 00Prospects
  • Apeks Rebels
  • Young Gods
  • FURIA Academy
  • Spirit Academy
  • Eternal Fire Academy
  • Outlaws

WePlay Esports will broadcast the tournament in English and Ukrainian – the talent rosters will be announced soon. The Russian-language broadcast will be made by Igor “SL4M” Sopov (Twitch).

Continue Reading
Advertisement
EvoPlay
Advertisement
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.