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Breaking News: Bally’s Corporation To Acquire SportCaller, Leading Global B2B Free-To-Play Game Provider

George Miller

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Breaking News: Bally’s Corporation To Acquire SportCaller, Leading Global B2B Free-To-Play Game Provider
Reading Time: 2 minutes

 

Bally’s Corporation, a leading U.S. provider of land-based gaming and interactive entertainment, today announced that it acquired SportCaller, one of the leading B2B free-to-play (F2P) game providers for sports betting and media companies across North America, the UK, EuropeAsiaAustralia, LATAM and Africa. With deep technology and product expertise, SportCaller’s core products consist of prediction, quiz/trivia, pay-to-play, bespoke and turn-key app games. In 2020, SportCaller received the Acquisition and Retention Partner Award from both SBC and EGR B2B.

As a leading global F2P sports game provider, SportCaller complements Bally’s recently announced acquisitions of Bet.Works and Monkey Knife Fight, and its media partnership with Sinclair Broadcast Group. Together with Bet.Works’ proprietary technology stack, SportCaller is expected to enable Bally’s to launch its own suite of F2P games this year. The acquisition will also allow Bally’s to leverage Sinclair’s media reach to expand its player database in states that currently do not permit sports betting, as well as generate excitement for Bally’s sports betting app.

Further, SportCaller will allow Bally’s to use F2P games as an additional player engagement and retention tool in states that authorize sports betting. With more than 100 games in over 20 languages, and over 30 sports across 37 countries, SportCaller’s platform is expected to considerably expand Bally’s strong geographic presence beyond national borders.

“I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight,” said George Papanier, Bally’s President and Chief Executive Officer. “F2P products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”

Together with Bet.Works and Monkey Knife Fight, SportCaller and its technology development center, which consists of more than 40 dedicated technology resources, will join the Bally’s Interactive division. This combination will augment Bet.Works’ development resources and support accelerated innovation and deployment of new products that are already underway.

“Joining Bally’s is a milestone moment for the SportCaller team,” said Cillian Barry, Founder and MD at SportCaller. “I look forward to working with Bally’s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.”

Financial terms of the transaction were not disclosed.

Advisors

Jones Day served as legal advisor to Bally’s Corporation. Maples Group served as legal advisor to SportCaller and its shareholders. Oakvale Capital served as financial advisor to SportCaller.

 

SOURCE Bally’s Corporation

Latest News

Solid Gaming signs new agreement with Avatar UX

George Miller

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Solid Gaming signs new agreement with Avatar UX
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With top games like Lillith’s InfernoTM, and the PopWinsTM series PopRocksTM, WildPopsTM and CherryPopTM, AvatarUX has made a name for themselves in the iGaming business. AvatarUX is all about the player experience and finding the right balance between mechanics, game play and art. Nothing is overlooked when they design a game which is clearly communicated in their mission: to create engaging games that players want to play. For Solid Gaming that was one of the key factors as our mission is to provide a game for every one.

AvatarUX is giving players an exciting and immersive game experience and with their PopWinsTM mechanics they have created a unique game feature with ‘popping’ symbols and endless possibilities for big payouts. “We are excited to welcome AvatarUX to the Solid Gaming family and are sure that their games will add value to our offer both on the Asian market but also for many European casinos looking towards the endless possibilities in Asia.”, says Thomas Nimstad, CEO of Solid Gaming.

“The fast game play and big wins that our games are known for has created a large amount of interest from operators and players alike. Being integrated with a well known and trusted partner like Solid Gaming allows our games to be enjoyed by players all across Asia quickly and easily no matter what country they are in.”, ends Marcus Honney, managing director at AvatarUX.

 

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Industry News

ECA Postpones European Dealer Championship Until 2022

Niji Narayan

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ECA Postpones European Dealer Championship Until 2022
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In light of the continued uncertainty regarding international travel and the viability of in-person events due to the ongoing pandemic, the Board of the European Casino Association (ECA) has announced the cancellation of this year’s European Dealer Championship (Monte-Carlo, October 4-8) and ECA Industry Forum (Vienna, November 31-December 3), with both events postponed until 2022.

While no fixed dates can be supplied at this time, the ECA assures members that the European Dealer Championship will return in April/May 2022, followed by the ECA Industry Forum in September/October 2022.

“Health and safety have always been our top priority and the continued uncertainty created by the pandemic makes the postponement of our in-person events the prudent decision. We needed to put down our foot and make this decision now considering the scale of these events and the efforts that are going into organizing and executing them. While we regret the cancellations this year, we look forward to the prospect of EU-wide vaccination programmes lifting current travel restrictions to enable us to reunite with our members in 2022,” ECA Chair Per Jaldung said.

“The ECA Dealer Championship brings together the best dealers from all over Europe in the spirit of healthy competition, while the Industry Forum is a special get-together for industry stakeholders, suppliers and researchers to celebrate the collaborative nature of this business. We believe these events will be more important than ever in 2022 as the industry rebounds from the pandemic and seeks to address the challenges of the ‘new’ future,” Hermann Pamminger, Secretary-General of ECA, said.

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Latest News

Highlight Games Announces Partnership With Sisal Sans and Turkish National Lottery

George Miller

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Highlight Games Announces Partnership With Sisal Sans and Turkish National Lottery
Reading Time: 2 minutes

 

London-based video virtual sports specialist Highlight Games Limited today announces that has won a multi-year contract with Sisal Sans – a joint venture between Italy’s Sisal and Turkey’s Demirören Holding.

As detailed in the agreement, Highlight Games will supply games featuring real and exclusive archive footage for use in Sisal Sans retail venues. SOCCERBET featuring Turkish League football under the branding ‘Serbest Vurus Pro’ is currently available in 650 Sisal Sans shops, with rollout forecast to reach 2,000 venues by the end of Q2 2021.

Additional products from Highlight Games including English and Italian football variants of SOCCERBET and NBA Last 60 will be introduced later in the year.

‘Highlight Games is proud to announce this transformative deal and to lead the way into Turkish National Lottery retail venues,’ said Steven Holmes, Co-CEO, Highlight Games.  ‘We have built strong business relationships in Turkey over the past two years, and the fruition of this partnership with Sisal Sans is an exciting result.  This deal signals a first for legal virtual sports on the Turkish mainland, built on the strength of performance of Highlight’s games in Sisal venues in Italy and Morocco and the differentiated product we can offer which is specifically tailored to the market with archive Turkish League football footage.  I am confident that our lead football product will replicate the success of our Italian Serie A game in Italy, and I look forward to working with our partners in Turkey to bring additional products to market in the near future,’ he added.

‘Sisal Sans is delighted to be partnering with Highlight Games to bring its unique portfolio of content to Turkish retail venues,’ said Selim Ergün, CEO, Sisal Sans. Video virtual sports engage players like no other product in the virtual sports space and we are confident that our players in Turkey will respond to these games as they have in our Italian and Moroccan venues.’

 

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