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Big Time Gaming appoints Future Anthem as AI and data partner

George Miller

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Big Time Gaming appoints Future Anthem as AI and data partner
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BTG and Anthem collaborate to deliver compelling outcomes for their customers and players

Innovative pioneer of industry leading slots, Big Time Gaming (BTG) has appointed Game Data Science specialist, Future Anthem, to enable deep player behavioural understanding on its hugely popular portfolio of game titles.

Initially available on the Relax Gaming platform, BTG will access Anthemetrics – Future Anthem’s Game Data Science platform – which provides player behavioural modelling and interactive visualisation on games, predicting performance and identifying optimisation opportunities that will benefit Relax Gaming’s operator partners and their players.

With spin-level data at its core, Anthemetrics provides BTG with the capability to analyse and optimise the gaming experience on its games.

Commenting on the partnership with Future Anthem, Nik Robinson, CEO, Big Time Gaming said, “Leveraging the data provided by Future Anthem and applying that to our games, could be a huge milestone for BTG, providing us with an opportunity to continue optimising our innovative slots. This is the first step in an important partnership that offers multiple growth opportunities that will benefit our customers and their players.”

“Big Time Gaming has always been a leader within our industry and its commitment to Game Data Science and player personalisation, protection and optimisation is exciting. Whilst we are starting with player-level insight on an important BTG distribution partner like Relax Gaming, I’m confident that there will be multiple opportunities for us to work together across the entire BTG portfolio in the future.” said Leigh Nissim, CEO and Founder of Future Anthem.

eSports

DHL Extends its Partnership with ESL Gaming

Niji Narayan

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DHL Extends its Partnership with ESL Gaming
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DHL has extended its partnership with ESL Gaming, the world’s largest esports company.

DHL has been the Official Logistics Partner to ESL since 2018 and is responsible for the transport logistics, moving stage equipment, monitors and gaming chairs, among other elements.

With the extension, DHL continues its extensive involvement in esports. Building on an established footprint and successful activation campaigns around the ESL One tournament series in previous years, the new agreement will expand to include the full ESL CS:GO Pro Tour, all of ESL’s global Dota 2 properties, and ESL Mobile, an all-new mobile esports ecosystem.

The expansion follows a joint success story in challenging times. When faced with the pandemic last year, DHL and ESL quickly adapted to the new situation of hosting tournaments fully online. DHL kept focus on “uniting gamers”, transforming their activations into innovative signature segments, quizzes, and games directly engaging with fans in a digital way via Twitch.

“Gaming is the fastest-growing form of entertainment globally. I am delighted that we as a logistics provider are part of the esports world and that our partnership has been extended covering a broader spectrum via ‘ESL Mobile’. DHL is celebrated and beloved by the ESL fan base which is the greatest compliment for a sponsor. A great success was that we were able to unite gamers even despite online only tournaments and I am looking forward to many more events to come. For us, making this emotional connection with esports fans across the globe is the perfect way to engage with a huge community of digital natives with an affinity for e-commerce,” Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group, said.

“We are very happy to extend our partnership with DHL in what is an exciting time for our company and the esports community at large. With the addition of ‘ESL Mobile’, we will be able to provide entertainment to fans across the globe and it’s great to continue on this journey with DHL providing an essential business solution as our Official Logistics Partner,” Ralf Reichert, CEO at ESL Gaming, said.

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Asia

PAGCOR Allows Two More IRs to Launch Online Gaming Products

Niji Narayan

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PAGCOR Allows Two More IRs to Launch Online Gaming Products
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The Philippine Amusement and Gaming Corporation (PAGCOR) has announced that two more IRs have been allowed to launch online gaming products.

The news comes after Tiger Resort Leisure and Entertainment’s Okada Manila Resort became the first casino in Manila’s Entertainment City to be permitted by PAGCOR to offer online gambling. Now, Solaire Resort and Casino and Resorts World Manila have allowed to run online table games and slot machines.

The new licences will be regulated under a new system called PIGO (Philippine Inland Gaming Operator), which allows operators to offer gaming services to players within the country.

PAGCOR Chairman Andrea Domingo said licences would remain with limits. She said: “Not just anyone can play because of non-proliferation and responsible gaming.”

Land-based casinos in Metro Manila will remain closed until at least May 14 under the city’s Modified Enhanced Community Quarantine (MECQ) due to a rise in Covid-19 cases.

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Asia

NagaCorp to Cut 15% of Staff

Niji Narayan

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NagaCorp to Cut 15% of Staff
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Cambodia’s largest casino operator NagaCorp is set to cut more than 1300 jobs as the company deals with increasingly difficult conditions as a result of its continued casino closure.

The casino staff cuts have earned the ire of worker union leader Chhim Sithar, who alleges the company is unfairly paying staff only a fraction of the severance pay they are owed, by basing the severance pay on the reduced salaries that were imposed last year.

“Workers risked their safety to make profits for NagaWorld during the pandemic and then when they need help, they are abandoned,” Sithar said.

“We are asking for support and they have responded with the idea of mass layoffs. It’s extremely disappointing,” she added.

The staff layoffs come despite the company still managing to record a net profit during the 2020 year, driven by a strong recovery in the second half, led by the premium mass sector.

During the first quarter of 2021, NagaCorp said its mass market business had continued to improve, gaining sequentially from the second half of last year and returning to about 99% of its Q1 2020 levels before the pandemic took hold.

The company, however, has had its casino closed since early March, after several staff were found positive for Covid-19, as well as a rise in Covid-19 community transmissions in the country.

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