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Force Banks to Let Customers Block Gambling Transactions, Monzo Tells Ministers

Niji Narayan

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Force Banks to Let Customers Block Gambling Transactions, Monzo Tells Ministers
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The UK government should force banks to let customers block all betting transactions, according to proposals led by the online lender Monzo, which wants gambling firms to hand over data to make sure the system is watertight.

In a letter to the sports minister, Nigel Huddleston, who is leading a landmark review of gambling law, Monzo, campaigners and addiction experts called on the government to use the opportunity to remove obstacles for people who want to stop betting.

All banks and other account providers should be made to offer tools that allow customers to bar themselves from making any gambling transactions on a debit card, they said.

Gambling companies would also be made to hand over their own bank account details, which could be stored on a central registry. This would help banks block all forms of payment for customers who want the feature, preventing them from using other means to circumvent card blocks.

“We believe the government should take the opportunity afforded by the Gambling Act review to make sure every consumer in the UK can access these blocks, regardless of who they bank with,” TS Anil, chief executive of Monzo, said.

The letter was also signed by researchers at the University of Bristol, a leading NHS gambling disorder expert, firms that provide gambling blocking software and gambling addiction campaign groups including GamFam.

“These tools are simple to build, proven to work, and will help protect hundreds of thousands of people,” they said.

The letter also calls on the government to work with video game companies to see if it would be possible to identify and block payments made for “loot boxes”, in-game features that have caused concern due to qualities similar to gambling.

“Ultimately, the Gambling Act review offers a unique opportunity to create a world-leading self exclusion framework in the UK to reduce gambling harms, and help consumers gain control of their finances,” the letter said.

“The rise in online gambling, and new ways to pay, requires a robust response from the government.”

Compliance Updates

Casino game supplier Skyline Solutions launches after Isle of Man licence approval

George Miller

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Casino game supplier Skyline Solutions launches after Isle of Man licence approval
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Casino game software supplier Skyline Solutions has officially launched in the Isle of Man after being awarded a gaming licence on the island.

Skyline Solutions has been awarded a Gambling Supervision Commission B2B software supplier licence, which will allow the company to resell games to a global market of customers.

Skyline engaged Douglas-based SolutionsHub to assist with the successful application process.

Skyline director Angie Chung said: “We are thrilled to have been awarded the licence and to officially announce our launch.

“The Isle of Man offers us a superb base from which we can serve clients all over the world and gives our software developer partners the confidence that comes with such a highly respected licence.

“The Isle of Man is already home to some hugely respected igaming companies and we are delighted to be joining such prestigious neighbours.

“I would like to take this opportunity to thank the team at SolutionsHub for their experience and knowhow at our disposal throughout the application process and we look forward to a successful relationship working together.”

The GSC Software Supplier Licence was developed following demand from companies located around the world requesting to be licensed by a highly experienced regulator. Software suppliers who obtain a licence can ensure they meet the same high standards as the Isle of Man-licensed operators they supply their games to.

Nick Wright, SolutionsHub Chief Operating Officer, said: “The Isle of Man licence is among the most respected in the industry and is renowned for offering operators and their players the highest levels of safety and security.

“Being licensed in the Isle of Man allows Skyline Solutions to serve a large and lucrative market and to achieve the company’s goals of growing rapidly.  We’re delighted to be helping them on the way to achieving success.”

Lyle Wraxall, CEO Digital Isle of Man commented: “It continues to be a busy time for licence applications through the GSC and I am delighted to see Skyline join our approved list of licence holders. It’s great to see that through the professional guidance of SolutionsHub another successful licence application has joined our well-renowned ranks.”

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Evoplay continues record-breaking commercial expansion with Meridianbet

George Miller

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Evoplay continues record-breaking commercial expansion with Meridianbet
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Supplier partners up with cutting-edge platform provider in latest deal

Game developer Evoplay has announced an agreement to supply the advanced sportsbook and casino solutions provider Meridianbet with its portfolio.

Under the agreement, the games studio’s award-winning content suite of more than 100 highly acclaimed slot, table and instant gaming titles is set to launch across Meridianbet’s B2C and B2B operations.

Meridianbet will therefore gain access to a catalogue of high-tech hits that includes retro casino classics such as neon-lit Ice Mania, as well as Fruit Nova, Fruit Super Nova and the recent Eastern-inspired release Unlimited Wishes.

Licensed by both the UKGC and MGA regulatory bodies, Meridianbet is recognised for its extensive network across Europe, Africa and further global markets.

Evoplay’s latest partnership sees the supplier continue to go from strength to strength, having already lined up a raft of top operators across Europe and Latin America following its transformative rebrand earlier this year.

Commenting on the agreement, Vladimir Malakchi, Evoplay CCO, said: “We are delighted to be teaming up with Meridianbet, an impressive platform provider and operator group with a strong track-record in regulated markets across the globe.

“Our recent rebrand transformed not only our brand vision, but the identity that underpins it, and we are more committed than ever before to providing the iGaming community with next-generation games and solutions.”

Milan Djurmez, Head of Online Casino at Meridianbet, added: “Having Evoplay on board is a fantastic step for us, because integrating with such outstanding suppliers helps to take our customer offering to the next level.

“We’ve developed a deserved reputation for quality over the years, and agreements like this one are key to that image.”

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Gaming

Vulcron and AdInMo partner to monetize mobile multiplayer game

George Miller

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Vulcron and AdInMo partner to monetize mobile multiplayer game
Reading Time: 2 minutes

 

Developers of hit first person shooter Pixel Strike 3D release Android and IOS updates featuring InGamePlay brand ads

AdInMo, the mobile InGamePlay™ brand advertising platform, today announced a deal with Vulcron to integrate InGamePlay brand ads in its hit multiplayer first person shooter Pixel Strike 3D.

AdInMo’s native in-game ad units blend seamlessly with Vulcron’s 3D game environment to programmatically serve click-free ads which do not interrupt gameplay and provide Vulcron incremental monetization for its free-to-play game.

Vulcron who specializes in First Person Shooters has released updates integrating AdInMo’s performant SDK on both Android and iOS to its blocky shooting game with PC and Console style mechanics. InGamePlay brand ads have been placed in key locations throughout Pixel Strike 3D using billboards and city-style sidewalk ads as well as in high-dwell time areas, for example, in the waiting room and when players are customizing their characters.

The native ads are served programmatically as part of the gaming experience and the non-interruptive format also helps developers improve retention rates compared to other in-game ad monetization channels.

With Pixel Strike 3D’s average player session lasting up to 45 minutes per day, multiple ad placements in-game means AdInMo serves up to 90 minutes of brand exposure minutes per player per day demonstrating the high viewability achieved with InGamePlay brand advertising.

Brandon Smith, Partner at Vulcron commented: “We’re excited to be working with the team at AdInMo to drive incremental revenue for Pixel Strike 3D without impacting our players’ experience. We’ve worked with AdInMo’s in-house design team to test the optimal ad viewability that works for the fast-paced nature of our game.”

Kristan Rivers, CEO and Co-Founder of AdInMo added: “InGamePlay brand advertising helps developers of all genres earn incremental revenue and supports player retention because the ads don’t force players to leave the game.

Pixel Strike 3D is a great example of how rich 3D environments monetize well with native in-game ads. Players spend a lot of time exploring and customizing which maximizes eyeballs for brand advertisers and Average Revenue Per Daily Active User (ARPDAU) for developers.”

 

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