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Forza Kalamba!

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ICE London the stage for Kalamba Games’ 2023 content preview
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Tamas Kusztos, Head of Sales and Account Management at slots developer Kalamba Games gives us some insight into the company’s recent entry into the vibrant Italian market and what it hopes to bring to the well-established territory.

The Italian market for gambling is one of the most proven and lucrative in Europe, if not globally. From land-based and online to esports and sports betting, there’s little that a bettor can’t wager on in the country thanks to the regulated landscape it operates in. But what about newcomers like Kalamba? Is it actually advantageous for us to make our debut now? Well, there are certain benefits in that we have been able to identify some player preferences and trends which will help us hit the ground running. The market being as mature as it is also helps us to quickly get a handle on general market conditions and how regulation has progressed.
As it’s turned out, it’s actually been a very good time to do it, as online casino has grown to become the most lucrative product vertical in the Italian online market, with slot products now accounting for upwards of two-thirds of overall segment revenue of €831m in 2019 and €837m in the first nine months of 2020. As recently as last November, the 2 billion revenue mark was surpassed by regulated operators for the first time ever and that was followed by another record-breaking December, which saw a 40 per cent month-on-month increase.
Given our success in other European markets, we are sure that there will always be an appetite for fresh content such as ours and we are excited to introduce it to the Italian players.

But of course, not all European territories are the same – Italy has a very strong land-based heritage and many online operators also run betting shops. This gives us a good insight into what this slightly different player demographic enjoys. We will be looking to develop new content for the Italian market that offers the mechanics, features, and themes that the local player base knows and loves. It is all about knowing your customer and making sure our content is tailored to attract them and we will learn as we go and improve our content along the way.

Getting us off to a good start, we have a really broad portfolio of titles with our 50th game being launched later this year. We offer players a range of different themes and have been working hard to develop our signature features. Some of our best loved ones are HyperBet and HyperBonus, which allow players to adjust the volatility level of the game and to shortcut into bonus rounds. Coupled with exciting themes and a slick user interface, this means we can really cater for all demographics. We have a packed roadmap for 2021 which will see us take our content to new heights.

But having those games alone isn’t the whole picture, we need to align ourselves with the right local partners to gain the best possible insight. As a supplier, you only have access to part of the performance data of your games with operators holding the other important piece of information. It is therefore crucial to work closely with operators to get a 360 view of how well our content is performing in the market and what kind of content players prefer. We have talked with some of our partners in detail about the market trends and we will certainly take it into consideration when creating games. We are however confident that our unique offering will carve out a decent market share with our fresh approach towards slots.

That approach is also evident in our player engagement and part of our Bullseye RGS, which has been doing particularly well since its introduction last year. We have already released Big Win Replay, where players can go back and watch their big wins repeatedly. Our data shows that this significantly increases the engagement levels compared with players who choose not to use it. Building on that, we’re soon to include our own unique take on the classic Jackpots feature, while later this year, we’re set to introduce some really fresh and exciting gamification tools that will increase engagement and retention levels with players.

So all in all, it’s exciting times in Italy and with our powerful combination of innovative games and promotional tools, we’re confident we can take advantage and push forward to become one of the leading suppliers there.

Compliance Updates

Finnplay receives new Swedish B2B licence

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Finnplay receives new Swedish B2B licence
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Nordic iGaming platform provider, Finnplay, has received the new B2B licence from the Swedish Gambling Authority (SGA) to supply its leading iGaming platform service in Sweden.

Since Sweden regulated online gambling in 2019, Finnplay has been providing its innovative platform software to operators in the market. As a proud Nordic provider, Finnplay has always considered Sweden a high-priority market and the company is eager to continue to offer its technology and services within the region.

Finnplay is currently working on two new innovative projects targeted to go live later this year.  With the new B2B licence, the company is looking forward to helping even more operators expand their reach into the dynamic Nordic market.

Additional details regarding Finnplay’s Swedish licence approval can be found here.

Finnplay’s Managing Director, Jaakko Soininen commented: “As a Nordic-based B2B platform provider specialising in regulatory compliance, we are especially pleased to be among the first group of companies to receive the Swedish B2B supplier licence.  Sweden is an important neighbouring market for us, and we currently have several exciting new projects in development with plans to launch this year. So, this was an important and necessary achievement for our company. Vi är glada över att kunna fortsätta vår framgång i Sverige – tack Spelinspektionen.”

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eSports

BLAST partners with esports and video games betting platform unikrn

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BLAST partners with esports and video games betting platform unikrn
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Esports entertainment company BLAST has announced a multi-year global partnership with unikrn, the most expansive video games and esports betting platform on the market.

As BLAST’s global partner, unikrn will be deeply embedded into the BLAST fan experience – including fan-led activations, social giveaways, broadcast integration, and physical / digital branding on the BLAST Premier tournament series and upcoming BLAST.tv Paris Major.

unikrn will also own the BLAST Picks segment, where the BLAST broadcast talent team predicts their winners from each day’s play, along with BLAST.tv PickEms whereby the Counter-Strike community have their say on predictions. More information on unikrn integration for the BLAST.tv Paris Major will be announced closer to the event kickoff.

unikrn has one of the most expansive video games and esports betting platforms on the market, with the online bookmaker being built for the new generation of gamers and esports fans. The unikrn esportsbook brings premier esports tournaments and the biggest sporting events into one convenient place, giving players more titles, more markets and more ways to level up the fun every day.

unikrn, available now in Brazil and Canada, with exception of Ontario, is built for the new generation of gamers and esports fans and aims to expand its global footprint throughout the BLAST partnership. The unikrn esportsbook brings premier esports tournaments and the biggest sporting events into one convenient place, giving players more titles, more markets and more ways to level up their fun every day. In addition to their traditional sportsbook and casino offering, the platform also offers players an opportunity to bet on their own skills with its UMode product, as well as Moneymatch, which gives players the opportunity to face off in public or private lobbies across a variety of different titles, with bragging rights and real money on the line.

Oliver Clarke, Commercial Director at BLAST, said: “We are delighted to welcome on board unikrn as our latest global partner. Their tailored esports and gaming offering means fans of the BLAST.tv Paris Major and BLAST Premier tournament series have a safe, secure and dedicated betting platform. 2023 is an exciting year for BLAST with more events happening than ever before and we are thrilled to have unikrn join us on this momentous journey.”

“BLAST is an epicenter of action for esports fans around the world and has produced some of the most memorable moments in the history of competitive Counter-Strike play,” said unikrn CEO Justin Dellario. “unikrn is built for these moments, when fans are looking for the deepest and best possible experience as they root on their favorite players and teams. We are thrilled to be BLAST’s partner, and to bring our world-class insights and betting opportunities to its millions of fans.”

BLAST Premier is a worldwide Counter-Strike tournament series where the best teams and biggest superstars fight it out for glory and a multi-million dollar prize pool. These tournaments attract tens-of-thousands of fans to live events in big arenas from London and Copenhagen to Miami and Sao Paulo, with millions more watching at home on broadcast in over 150 territories and in 25 different languages.

The BLAST.tv Paris Major is one of the most renowned and highly-regarded esports events in the calendar year, giving thousands of teams from all around the world an opportunity to compete for a £1.25 million prize pool, a chance to etch their names in Counter-Strike folklore and a shot at being named the best team in the world.

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Gaming

Gamebox Global Launch by Froyo Games: Where Skill Meets Rewards

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Gamebox Global Launch by Froyo Games: Where Skill Meets Rewards
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Froyo Games has officially launched its flagship Web3 gaming arcade, Gamebox, which allows players to participate in competitive mini-games and win exciting prizes, such as the Moca NFTs by Mocaverse.

Built on Froyo Games’ multichain GameFi platform, Gamebox is designed to provide an accessible ecosystem for both game developers and users. The platform is powered by the $FROYO token, based on the Ethereum and Binance Smart Chain networks and listed on several major exchanges, including PancakeSwap, ApeSwap, BKEX, BTSE, and CoinW.

Gamebox operates similarly to a funfair, where players use an in-game currency called Gems to pay for each game. Each game costs one Gem, and players can win Tickets based on their performance in each game. These Tickets can be used to win NFTs, cryptocurrencies, and other exciting rewards.

A key feature that sets Gamebox apart from other gaming platforms is its unique approach to prize winning. Rather than selecting a game, players choose the prize they want to win and compete against others across a rotation of different games. With each rotation, players can strive to achieve the highest scores to rank on the leaderboard. The top players on the leaderboard of each game will be awarded Tickets to enter a raffle for the prize.

The raffle will be triggered once Tickets are awarded up to a certain threshold. When the threshold has been reached, the prize draw will take place automatically, with players who have more Tickets in the contest having a greater chance of winning.

By combining skill-based gameplay with the excitement of prize draws, Gamebox offers a unique and engaging Web3 gaming experience for players of all levels. With a wide range of prizes available, there is something for everyone to compete for on the platform.

Froyo Games has secured major investments from top industry players, including Animoca Brands, Spartan, WeMade, and GBV Capital. With the launch of Gamebox, Froyo Games aims to provide a fun and rewarding Web3 gaming experience for players worldwide.

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