Games Provider integrates two titles with sports betting giant to help the operator drive
player acquisition and retention in Africa.

Incentive Games, the provider of engaging sports betting games, has joined forces with operator giant SportPesa to deliver a suite of Pay to Play titles that will help the sports betting brand service their clients that still use feature phones and appreciate efficient bandwidth usage.

Under the deal, Incentive Games will integrate its V-League and Penalty Kick titles into the operator’s platform. The former is a virtual football game with seasons that run all day every day with virtual matches open for bets every two minutes.

Penalty Kick is a virtual sports title where players must correctly predict where they think the ball will go and then decide how much they want to bet on their placement. The low-volatility, instant win format has been designed to appeal to sports fans looking for immediate returns.

All of Incentive’s titles use lightweight animation so that they can run seamlessly on all smartphones, including Opera Mini Extreme, while also delivering the suspense and excitement that ensure players come back for more time and again.

V-League and Penalty Kick will be made available to SportPesa players in markets globally.

John Gordon, CEO of Incentive Games, said: “We are extremely proud that our content is now available across the globe and as a result we can work more strategically to identify the key partners that will help drive our business forward. SportPesa fall into this category and we are looking forward to working closely with them.”

Adam Beighton, Director at SportPesa, said: “We are always looking for products that add value to our already large selection of games. These games cater to an online player segment that is often overlooked. We were particularly impressed by how the games have been developed to be seamless on smartphone devices that run on Opera Mini, a popular operating system in core markets such as Africa and Latin America. We look forward to seeing players engage with these games for the first time.”

Cola Group, a world-class games and entertainment specialist, is expanding the iGaming arm of its company, Cola.bet, with a $14.5m investment.

This substantial investment follows on the back of Cola.bet securing a fourth African gambling license in the continent’s second largest gambling market, Nigeria. This new addition adds to Cola.bet’s current stable of highly successful African operations; Zambia (cola.com.zm), Kenya (cola.ke) and Ethiopia (cola.et).

This latest sports betting license was granted by the Lagos State Lotteries Board to a locally incorporated, Cola.bet subsidiary company, Cola Games Limited. The Nigerian market is similar to Ethiopia’s in that both are very retail centric rather than internet based. It was a strategic move for Cola.bet to leverage its blueprint and successes in Ethiopia to successfully expand into Nigeria.

The betting operator delivers a modern, mobile-first proprietary platform tailored for both established and fast-developing markets. The Cola.bet platform is easily adjustable, customisable and provides seamless integrations. All local payment methods are also integrated onto the platform where partners can find a vast selection of sports events, esports and casino games. To further support Cola Group’s partners there is a complete consulting service, including a licensing brokerage, that provides access to localised knowledge and best practice in each operating region.

As Cola.bet continues to expand its sports betting and iGaming offering, responsible gaming remains a core focus. Cola.bet excels at providing resources to enable customers to enjoy gaming responsibly. Aside from aforementioned licenses, Cola.bet also holds a Curaçao gambling license and is in the process of obtaining licenses in the regulated markets of Africa, LATAM and Europe. This will facilitate the expansion plans of the company.

Dinu Bors, Cola.bet’s COO said: “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the iGaming space. The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling-out several innovative features over the coming months, we’re only just getting started.”

Dana Varnytska, Cola.bet’s CMO followed: “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events”.

Leading sportsbook provider BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership deal with Betta1.

Through this agreement, which was formulated together with BtoBet’s regional Certified Partner STM Gaming, Betta1 will power its online brand with the advanced Neuron 3 platform.

Apart from the key platform products, BtoBet – which forms part of the leading iGaming supplier Aspire Global – will also be providing the online bookmaker with management and technology support.

The Zambia-based operator will be providing its players with a wide offering for both local and international sports betting, including live sports events, an extensive selection of virtual sports and a comprehensive portfolio of online casino games.

“The African market is continuing to register strong shifts towards the mobile. As technology and regulations continue to evolve, the online channels are set to further take up a larger market share as players will realise that through their devices they will be having at their disposal a wider selection of options through which they can entertain themselves in a more accessible and convenient way,” Sabrina Soldà, Chief Marketing Officer at BtoBet, said.

“We are looking forward to leverage BtoBet’s knowledge and expertise when it comes to the African market, especially in terms of delivering a localized product. The local market’s unique traits require a bespoke approach and having such an experienced technological partner will definitely help us tailor our offering according to our players’ requirements,” Aditya Khosla, Chief Technology Officer at Betta1, said.